The word ' walkman' is a blend.（)

The word "walkman" has entered the English language by the method of

A．blending.

B．functional shift.

C．borrowing.

D．invention.

d loud music. He told his company engineers to devise some machine to make the music can only be heard by the user. They did, and the Walkman was born. This totally changed the way we listen to music. Morita personally insisted on using the name" Walkman" for the new machine. His advisers said the phrase meant nothing in English. But he knew it was easy to pronounce the word in nearly every language. So people all over the world will remember the name of this product. It was also short, catching and summed up the importance of the new device!

Now the personal stereo is used by everyone. There are new designs such as CD Walkmans, recording Walkmans, etc. As size, weight and cost get smaller, quality gets bigger.

Socially, however, the Walkman habit may not be so good. By playing their personal stereos at full volume in small spaces, listeners may disturb others. The repeated loud beat can also be annoying. That is why in London's Underground Railway System there are signs saying, "Keep Your Personal Walkman Personal." Furthermore, drivers listening to Walkmans may sometimes cause road accidents to happen. And the rise in hearing problems is often blamed on their misuse.

There is no doubt that modem society has a love-hate relationship with the Walkman. Yet even criticism proves how popular the Walkman has become. Rather like the television or the computer, it is hard to imagine how we ever lived without them.

Who Started the idea of creating the machine "Walkman"？

A．Akio Morita, chairman of the Sony Corporation.

B．Morita's children.

C．Engineers working in the Sony Corporation.

D．A customer.

A.with

B.by

C.in

D.through

Why there are signs" Keep Your Personal Walkman Personal" in London's underground？

A．Wakman is prohibited to take on the Underground.

B．Listening Walkman may disturb other passengers.

C．Passengers should watch out their Walkman.

D．Listening Watkman is one's private thing and cannot be disturbed by others.

A.佳能

B.丰田

C.三菱

D.索尼公司

The writer refers to Walkman and Polaroid because they were______.

A．better than any of their followers

B．copied many times by their followers

C．quickly accepted by consumers

D．designed for a particular market

The writer refers to Walkman and Polaroid because they were

A.A better than any of their follower

B.B copied many times by their follower

C.C quickly accepted by consumer

D.D designed for a particular marke

A.excitement

B.ambition

C.regret

D.fear

What is the speaker's attitude towards the Walkman according to the passage？

A．He thinks he can live without it.

B．He thinks it does more harm than good.

C．He thinks it should be improved.

D．He thinks it is a necessary part of modern life despite its faults.

？Read the text below about different kinds of consumer goods.

？Choose the best word to fill each gap from A, B, C or D on the opposite page.

？For each question 19-33, mark one letter (A, B, C or D).

In the field of marketing, consumer goods are classed according to the way in which they are

(19) The two main categories are convenience goods and shopping goods. Two lesser types are specialty and unsought goods. It must be (20) that all of these types are based on the way shoppers think about products, not on the (21) of the products themselves. What is regarded as a convenience (22) in France (wine, for example) may be a specialty in the United States.

People do not (23) a great deal of time shopping for such convenience items as groceries, newspapers,toothpaste, and candy. The buying of convenience goods may be done (24) , as some families buy groceries once a week. Sometimes convenience products are bought on (25) : someone has a sudden desire for a sundae on a hot day. Or they may be purchased as emergency items.

Shopping goods are items for which customers search.They (26) prices, quality, and styles, and may visit a number of stores (27) making a decision.Buying an automobile is often done this way.

Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration (28) Specialty goods can (29) almost any kind of products. Normally, specialty goods have a brand name or other distinguishing characteristics.

Unsought goods are items a consumer does not

(30) want or need or may not even know about.

(31) or advertising brings such goods to the consumer's attention. The product could be something new on the market as the Sony Walkman once was or it may be (32) standard services, such as life insurance, for which most people will usually not (33) shopping.

(19)

A．produced

B．provided

C．purchased

D．promoted