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Valerija Georgievska needs a course on working out how much money her firm can expect to h

ave available each month.

提问人：网友qxf1547 发布时间：2022-01-06

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更多“Valerija Georgievska needs a c…”相关的问题

第1题

Students can travel in the United States without spending too much money if they follow these suggestions.

A travel agent can give you information on special economy fares for trains, buses and planes. Think about hiking or biking for a part of your trip, too. You’ll not only save money, but you’ll also see a lot more of the country.

Some students may want to travel by car. Be sure to think about going with other students—many colleges have “ride boards” that list when and where other students plan to travel. Many radio stations provide the same sort of service — they announce who’s driving where, when, how many riders they will take and what the expenses will be.

There are many inexpensive, older hotels near bus or train stations. Check your travel guide for names of the best. Many parts of the country also have youth hostels where young people can stay for only a few dollars a night.

You don’t have to eat in restaurants all the time, but we don’t recommend a diet of candy and cola, either. You can usually get a healthy, cheap breakfast in a restaurant. If the weather is warm, you can buy food in supermarkets or at roadside stands and have a picnic for lunch. For dinner you can get the names of good, cheap restaurants from travel guides or friends.

26、The passage tells students _______ .

A.how to make travel plans

B.how to get help while traveling

C.how to use less money while traveling

D.how to choose hotels

27、To see more of the country, you’d better travel _______ .

A.by plane

B.by bus

C.by train

D.by bike

28、If you want to share rides with others, you can get information _______ .

A.on the blackboards in classrooms

B.from school administrators

C.through certain radio programs

D.from travel agents

29、According to the passage, staying at youth hostels is _______ .

A.cheap

B.convenient

C.comfortable

D.enjoyable

30、To save money, you can _______ .

A.have more candy and cola

B.invite your friends for a picnic

C.take some food with you

D.eat in restaurants sometimes

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第2题

A.there

B.it

C.what

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第3题

Despite the fact that market share fell and there was a decline in turnover,operating profit was equal to that of the previous month.

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第4题

A.still

B.B yet

C.C already

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第5题

•Read the article below about exporting and the questions. •For each question

•Read the article below about exporting and the questions.

•For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet.

Problems Potential Exporters Are Facing

Many firms fail to succeed, because when they begin exporting they have not researched the target markets or developed an international marketing plum. To be successful, a firm must clearly define its goals, objectives and potential problems. Secondly, it must develop a definitive plan to accomplish its objectives, regardless of the problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise. It may not be able to take this crucial first step without qualified outside guidance.

Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in the domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade, the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business, the benefits derived should eventually outweigh the investment.

Another problem area is in the selection of the foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts. Also, since a new exporter's trademarks and reputation are usually unknown in the foreign market, foreign customers may buy on the strength of the distributing agent's reputation. A firm should therefore conduct a thorough evaluation of the distributor's facilities, the personnel handling its account, and the management methods employed.

Another common difficulty for the new exporter is the neglect of the export market once the domestic one booms, too many companies only concentrate on exporting when there is a recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory, the distributor must make them, usually at a greater cost and probably not as satisfactorily. It should also be noted that the resulting smaller profit margin makes the account less attractive.

If exporters expect distributing agents to actively promote their accounts, they must be trained, and their performance continually monitored. This requires a company marketing executive to be located permanently in the distributor's geographical region. It is therefore advisable for new exporters to concentrate their efforts in a few geographical areas until there is sufficient business to support a company representative. The distributor should also be treated on an equal basis with domestic counterparts. For example, special discount offers, sales incentive programmes and special credit terms should be available.

Considering a joint-venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market, the company may lack sufficient financial resources, or its product line may be too limited. Yet, many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.

In the first paragraph, the writer su

A．get professional advice.

B．study international marketing.

C．identify the most profitable markets.

D．have different objectives to other exporters.

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