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[主观题]

Explanation accompanying tables and figures is not necessarily concise and extensive, but should contribute to the answering of a research question/ hypothesis.

提问人:网友zz41223 发布时间:2022-01-07
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更多“Explanation accompanying table…”相关的问题
第1题
The block diagram of a causal C-T LTI system is shown below. Then the transfer function of the system is

A、

B、

C、

D、

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第2题
It is widely believed that social media has brought increasing positive influence in people's lives in China. Which of the following statements about social media are TRUE?

A、Social media has become a new channel for knowledge sharing.

B、Meet your soul mate easily.

C、Buy things from e-commerce sites.

D、Learn what’s popular and understand cool culture.

E、You can find informed interesting answers to questions of your interested fields.

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第3题
It was _____ 1920 __ regular radio broadcasts began.

A、until; when

B、not until; when

C、until; that

D、not until; that

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第4题
•Read the article below about exporting and the questions. •For each question
•Read the article below about exporting and the questions.

•For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet.

Problems Potential Exporters Are Facing

Many firms fail to succeed, because when they begin exporting they have not researched the target markets or developed an international marketing plum. To be successful, a firm must clearly define its goals, objectives and potential problems. Secondly, it must develop a definitive plan to accomplish its objectives, regardless of the problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise. It may not be able to take this crucial first step without qualified outside guidance.

Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in the domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade, the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business, the benefits derived should eventually outweigh the investment.

Another problem area is in the selection of the foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts. Also, since a new exporter's trademarks and reputation are usually unknown in the foreign market, foreign customers may buy on the strength of the distributing agent's reputation. A firm should therefore conduct a thorough evaluation of the distributor's facilities, the personnel handling its account, and the management methods employed.

Another common difficulty for the new exporter is the neglect of the export market once the domestic one booms, too many companies only concentrate on exporting when there is a recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory, the distributor must make them, usually at a greater cost and probably not as satisfactorily. It should also be noted that the resulting smaller profit margin makes the account less attractive.

If exporters expect distributing agents to actively promote their accounts, they must be trained, and their performance continually monitored. This requires a company marketing executive to be located permanently in the distributor's geographical region. It is therefore advisable for new exporters to concentrate their efforts in a few geographical areas until there is sufficient business to support a company representative. The distributor should also be treated on an equal basis with domestic counterparts. For example, special discount offers, sales incentive programmes and special credit terms should be available.

Considering a joint-venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market, the company may lack sufficient financial resources, or its product line may be too limited. Yet, many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.

In the first paragraph, the writer su

A.get professional advice.

B.study international marketing.

C.identify the most profitable markets.

D.have different objectives to other exporters.

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第5题
Robert Frost read his poem at an American president’s inauguration. Who was that president?

A、Gorge Washington

B、Abraham Lincoln

C、John F. Kennedy

D、George W. Bush

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第6题
Today, psychology is defined as the scientific study of behavior and mental processes.
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第7题
Compulsions are rituals the person feels compelled to perform, often to ease the distress brought on by obsessions.
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第8题
Plato held that there is nothing in the mind that does not first come in from the external world through the senses.
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