Advertisement can be thought of "as the means of making know..

第1题

Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.

There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.

We might ask whether the cost of advertisement is paid for by the producer or by the customer. (19) Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.

It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.

Advertisement is often used to______.

A．deceive customers

B．increase production

C．arouse suspicion

D．push the sale

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第2题

If people are exposed to bright red, which of the following things does NOT happen?A.

If people are exposed to bright red, which of the following things does NOT happen?

A. They breathe faster.

B. They feel satisfied.

C. Their blood pressure rises.

D. Their hearts beat faster.

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第3题

Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.

There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.

We might ask whether the cost of advertisement is paid for by the producer or by the customer. (19) Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.

It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.

Advertisement is often used to______.

A．deceive customers

B．increase production

C．arouse suspicion

D．push the sale

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第4题

She is very careful. She______very few mistakes in her work. A does B takes C makes D

She is very careful. She______very few mistakes in her work.

A does B takes

C makes D gets

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第5题

Conversation begins almost the moment we come into contact with another and continues throughout the day 【B1】______ the aid of cell phones and computers. However, we are so often absorbed in conversation that we 【B2】______ sight of its true purpose and value.

One important 【B3】______ of a good conversation is that the words are 【B4】______ used to express thoughts and feelings. We are 【B5】______ deep thoughts and strong emotions, yet our vocabularies are not 【B6】______ for this expression, and many 【B7】______ little effort to expand that. Perhaps you see a movie that 【B8】______ you deeply, yet you have the following conversation: “So, what did you think of the film?” “Oh, my God, it was so sad, I swear. I went through 【B9】______ a box of tissues (面巾纸). I was in tears.” This dialogue is 【B10】______ an effective way of expressing feelings. It gives no 【B11】______ of how or why the movie truly 【B12】______ you. Such commonly-used phrases are certainly not enough to describe a deeply moving experience. However, not only 【B13】______ try to avoid overused words, you must 【B14】______ be careful in your selection. The purpose of expanding vocabulary is not to use the 【B15】______ or most impressive words, but to find those best suited.

What is lacking in many conversations is the ability to talk to another rather than just talking with that person. A 【B16】______ person will find that even in the most ordinary conversations. There are a thousand questions 【B17】______ to be asked if you have courage and a desire for exchange. Good conversations should not be 【B18】______ nonsense, but of a meeting of two 【B19】______ the human condition. It should bring a better understanding of others and offer a release of emotions more than drive away 【B20】______ thoughts or kill time.

【B1】

A．for

B．at

C．under

D．with

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第6题

It is well known that teaching is a job, enough patience. A. calling on B. callin

It is well known that teaching is a job, enough patience.

A. calling on

B. calling off

C. calling for

D. calling in

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