题目内容
（请给出正确答案）
[单选题]
在企业各种激励中，（)是基础，包括工资、奖金等元素。
A.晋升激励
B.物质激励
C.精神激励
D.荣誉证书
提问人：网友罗琼
发布时间：2022-01-07
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A、股权激励
B、薪酬激励
C、授权激励
D、精神激励
题目内容
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更多“在企业各种激励中，()是基础，包括工资、奖金等元素。”相关的问题
第2题
核算企业按照有关规定应支付给职工的薪酬总额，包括工资、奖金、津贴和补贴、职工福利、社会保险费、住房公积金、工会经费、职工教育经费等货币性职工薪酬和非货币性职工薪酬。以上内容使用哪个会计科目（ ）。
A、应付职工薪酬
B、应付工资
C、应付账款
D、应付报酬
第4题
中国企业引入奖金机制的目的是发挥奖金的激励作用,但许多企业的奖金已经成为工资的一部分,奖金变成了保健因素。这说明：()
点击查看答案
A双因素理论在中国不怎么适用
B保健和激励因素的具体内容在不同国家是不一样的
C防止激励因素向保健因素转化是管理者的重要责任
D奖金发放应视员工工作态度和绩效完成情况而定
第5题
Advertising informs consumers about new products available on the market.It gives us information about everything from shampoo to tooth-paste to computers and cars.But there is one series problem with this.The "information" is actually very often "misinformation".It tells us the products, benefits but hides their disadvantages.Advertising not only leads us to buy things that we don't need and can't afford, but it also confuses our sense of reality.
点击查看答案
Advertisers use many methods to get us to buy their products.One of their most successful methods is to make us feel dissatisfied with ourselves and our imperfect lives.Advertisements show us who we aren't and what we don't have."Why don't I have any dates (约会)?" a good-looking girl sadly asks in a commercial."Here," replies her roommate, "Try Zoom tooth-paste!" Of course she tried it, and immediately the whole football team falls in love with her."That's a stupid commercial," we might say.But we still buy Zoom tooth-paste out of fear of being unpopular and having no friends.
If fear is the negative motive (动机) for buying a product, then wanting a good self-image is the positive reason for choosing it.Each of us has a mental picture of the kind of person we would like to be.For example, a modern young woman might like to think that she looks like a beautiful movie star.A middle-aged man might want to see himself as a strong, attractive athlete.Advertisers know this.They write specific ads to make certain groups of people choose their products.
Advertisers get psychologists to study the way consumers think and their reasons for choosing one brand instead of another.These experts tell advertisers about the motives of fear and self-image.They also inform. them about recent studies with colors and words.They have found that certain colors on the package of an attractive product will cause people to reach out and take that package instead of buying an identical (同一的、 相等的) product with different colors.
Many people believe that advertising does not affect them.They like to think they make wise choices.Unfortunately, they probably don't realize the powerful effect of advertising.They may not clearly understand that advertisers spend billions of dollars each year in aggressive (强有力的) competition for our money, and they are extremely successful.
1.What’s the purpose of advertising()?
A.To introduce people the feature of the goods.
B.To have people to buy new products on the market.
C.To make people know how to use the products.
D.To tell people how to save money while buying goods.
2.One of the disadvantages of advertising is to().
A.lead people to buy bad-quality things
B.make people confused about choosing goods
C.make people buy more things than needed
D.inform. people the products’ benefits
3.Advertisement may make people think that()
A.their lives are not good enough
B.their behaviors are imperfect
C.they don’t have enough money to buy things
D.they look poor without buying advertise goods
4.What can psychologists tell the advertisers()
A.The reasons for bad sale of some goods.
B.What brand is better than others?
C.How to control the qualities of goods.
D.People’s opinions about current colors.
5.It’s implied in the last paragraph that those who don’t believe
advertising().
A.should refuse to buy goods advertised
B.may also be influenced by advertising
C.have more freedom to buy things than others
D.can save money without buying the advertised goods
第9题
下列哪项行为与作者的精神权利有关:()。
A、反对对其作品的复制
点击查看答案
B、授权对其作品进行表演
C、反对对其作品进行歪曲
D、反对翻译其作品
E、授权发行其作品的复制品
F、授权对其作品做广告
