This businessman has successfully targeted a different group of consumers.

B.size

C.amount

D.measure

A．analyzes

B．analyzing

C．analysis

D．analysises

•Read the article below about the importance of communication in business.

•Choose the best word to fill each gap from A, B, C or D on the opposite page.

•For each question 21-30, mark one letter (A, B, C or D) on your Answer Sheet.

Business communication

One of the most important features in any business is communication. Good communications are required at all stages of the business process. Businesses employ, and are owned and run by, various groups of people. Workers, directors and shareholders are three important groups closely (21) with a business. Other influential groups include customers, suppliers and the government.

Communication (22) between these groups and the individuals who make up the groups. Within (23) companies internal communications occur at, and between the various levels. Directors communicate with one another concerning the company's overall strategy. They (24) managers of their plans, and the managers then communicate with the other employees (25) are conducted concerning pay and working conditions. Managers communicate decisions and orders and try to (26) morale and motivation through good communication. Employees (27) communicate with each other, for example over production and wages.

External communication occurs when a company's directors or employees communicate with those individuals and groups who (28) with the company. Shareholders receive copies of the company's annual accounts, together with the (29) of the Chairman and Directors. Government departments require statistical and financial information from the company. An advertising agency is (30) about the company's advertising policies. Customers need to know if goods have not been despatched and suppliers contacted if their goods have not been delivered. Reliable and effective communication is one of the key elements which leads to efficient management of a company.

(21)

A．implicated

B．committed

C．involved

D．interested

•Read the article below about job enrichment, a kind of way to promote the work efficiency of a company.

•Choose the correct word or phrase to fill each gap from A, B, C, or D.

•For each question 21—30, mark one letter (A, B, G, or D) on your Answer Sheet.

Job Enrichment

While pay is an attempt to reward zestful employees, job enrichment is an effort to motivate via the work itself. Job enrichment is the (21) of changing the job so that the work will appeal to employees’ higher-level needs. Its aim is to make the work more meaningful.

First, job enrichment is merely (22) up, working harder at what you are doing. Second, it is not job (23) , merely adding another meaningless job. Some managers assume they are enriching subordinates’ work by adding their duties, but the duties must make the job more meaningful in order to be enriching. Third, rotating (24) tasks does not help, at least not very much. Fourth, job enrichment does not mean (25) away all the hard parts and making the task more routine.

Then what is job enrichment? Job enrichment is based on Frederick Herzberg's two-factor theory of (26) . Herzberg argued that because job rotation and job enlargement do not provide workers with any additional responsibility or (27) over their jobs, they do not really enhance employee motivation. Job enrichment (28) to increase both the number of tasks a worker does and the control the worker has over the job. Many companies (29) job enrichment to improve the quality of work life for their employees. The (30) benefits of job enrichment are great, but it requires careful planning and execution.

(21)

A．purpose

B．program

C．project

D．process

A．green＠dircon. co. uk

B．GMoates＠aol. com

C．Yanmingli＠hotmail. com

D．Ruediger-kabas＠homail. com

A.They are reluctant to admit to failing

B.They resent criticism of their academic journal

C.They used to be looked down on by other institution

D.They are comfortable with the current situatio

B.refers

C.concerns

D.relates

A．a restaurant

B．real estate

C．a bank

D．insurance company