Which form of advertising is the Internet equivalent of “word of mouth”?
A.skyscrapers
B.viral marketing
C.content sponsorships
D.banner ads
A.skyscrapers
B.viral marketing
C.content sponsorships
D.banner ads
Which of the following is true of the text?
A.Although the risk exists, the internet advertising still can earn a lot of profit,
B.The PPA will substitute the original click advertising model.
C.All operators start to satisfy the advertisers by using PPA.
D.The entrepreneurs are pleasantly surprised by the temporary solution.
•Read the following passage, which is an advert for a new orange juice maker.
•Are the sentences 16- 22 "Right" or "Wrong"? If there isn't enough information to answer "Right" or "Wrong.", choose "Doesn't say".
•For each sentence, mark one letter (A, B or C) on your Answer Sheet.
THE NEW JUICE--JUJU
Good news has finally arrived for all those people out there conscious of their health, and with a firm belief that their body is a temple. Scientific advancement in the field of juice makers has finally reached its height with the new Juice-Juju.
The Juice-Juju is different from other orange juice makers as it uses every part of the orange itself. Yes, that's right -- even the peel, creating a delicious and healthy drink which can be enjoyed either as part of a physical exercise plan, or simply as an alternative to other less healthy drinks, such as coke and Lemonade.
Old orange juice makers used to require four or even five oranges to make just a small glass of orange. The Juice-Juju solves that problem in an instant, and requires only half the amount of oranges to produce the same amount of juice as a normal orange juice maker. The Juice-Juju's special extra ingredients also ensure added vitamins and minerals are added to the drink, keeping the whole family healthy.
The Juice-Juju will be available in the shops from next week at the low price of only $99. 99. Also available will be the Juice-Juju Deluxe at $299.99 which has been combined with a blender, providing the ultimate in food preparation and healthcare.
Join the revolution! Buy a Juice-Juju!
The Juice-Juju is the best orange juice maker available at present.
A.Right
B.Wrong
C.Doesn't say
An advert for a science fiction magazine is unusually explicit about this. In addition to the primary use value of the magazine, the reader is promised access to a wonderful universe through the product-access to other mysterious and tantalizing worlds and epochs, the realms of the imagination. When studying advertising, it is therefore unreasonable to expect readers to decipher adverts as factual statements about reality. Most adverts are just too meager in informative content and too rich in emotional suggestive detail to be read literally. If people read them literally, they would soon be forced to realize their error when the glamorous promises held out by the adverts didn't materialize.
The average consumer is not surprised that his purchase of the commodity does not redeem the promise of the advertisement, for this is what he is used to in life: The individual's pursuit of happiness and success is usually in vain. But the fantasy is his to keep; in his dream world he enjoys a "future endlessly deferred" .
The Estivalia advert company is quite explicit about the fact that advertising shows us not reality, but a fantasy; it does so by openly admitting the daydream but in a way which insists on the existence of a bridge linking daydream to reality—Estivalia, which is "for daydream believers", those who refuse to give up trying to make the hazy ideal of natural beauty and harmony come true.
If adverts function on the daydream level, it clearly becomes inadequate to merely condemn advertising for channeling readers' attention and desires towards unrealistic, paradisiacal (天堂似的) nowhere land. Advertising certainly does that, but in order for people to find it relevant, the Utopia(乌托邦)visualized in adverts must be linked to our surrounding reality by a causal connection.
The people in adverts are in most cases______.
A.glamorous
B.arrogant
C.obvious
D.sexy
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