题目内容
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The goods advertised in women's magazines are really meant to______.
A．free housewives from housework.
B．encourage housewives to go out to work.
C．turn housewives into excellent cooks.
D．give them a false sense of fulfillment.
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A．liberate
B．to liberate
C．liberating
D．liberated
A．advertised
B．being advertised
C．to be advertised
D．having been advertised
A．advertised
B．being advertised
C．to be advertised
D．having been advertised
The goods advertised in women's magazines are really meant to______.
A．free housewives from housework.
B．encourage housewives to go out to work.
C．turn housewives into excellent cooks.
D．give them a false sense of fulfillment.
Advertisement may make people think that ______.
A．their lives are not good enough
B．their behaviors are imperfect
C．they don' t have enough money to buy things
D．they look poor without buying advertised goods
It is implied in the last paragraph that those who don't believe advertising ______.
A．should refuse to buy goods
B．may also be influenced by advertising
C．have more freedom to buy things than others
D．can save money without buying the advertised
cakes with an electric mixer, you buy one in a shop. If one compares the image of the woman in the women's magazine to the goods advertised __7__by those periodicals
2 Machines have a certain novelty value, like toys for adults.
3 It is certainly less tiring to put clothes in a washing machine, but the time saved does not really amount to much: the machine has to be watched, the clothes have to be carefully sorted out first, stains removed by hand, buttons pushed and water changed, clothes taken out, aired and ironed.
4 It would be more liberating to pack it all off to a laundry and not necessarily more expensive, since no capital investment is required.
5 Similarly, if you really want to save time you do not make cakes with an electric mixer, you buy one in a shop.
6 If one compares the image of the woman in the women's magazine with the goods advertised by those periodicals, one realizes how useful a projected image can be commercially.
7 A careful balance has to be struck, if you show a labour-saving device, follow it up with a complicated recipe on the next page; on no account hint at the notion that a woman could get herself a job, but instead foster her sense of her own usefulness, emphasizing the creative aspect of her function as a housewife.
8 So we get cake mixes where the cook simply adds an egg herself, to produce "that lovely homebaked flavour the family love", and knitting patterns that can be made by hand, or worse still, on knitting machines, which became tremendously fashionable when they were first introduced.
9 Automatic cookers are advertised by pictures of pretty young mothers taking their children to the park, not by professional women presetting the dinner before leaving home for work.
According to the passage, many of the home electric goods which are supposed to liberate women______.
A．remove unpleasant aspects of housework.
B．save the housewife very little time.
C．save the housewife's time but not her money.
D．have absolutely no value for the housewife.
Section A Reading Comprehension [25 min]
In this Section there are four passages followed by questions or unfinished statements, each with four suggested answers marked A, B, C and D. choose the one that you think is the best answer.
Mark your answers on your answer sheet.
Text A
Many of the home electric goods which are advertised as liberating the modern woman tend to have the opposite effect, because they simply change the nature of work instead of eliminating it. Machines have a certain novelty value, like toys for adults. It is certainly less tiring to put clothes in a washing machine, but the time saved does not really amount to much: the machine has to be watched, the clothes have to be carefully sorted out first, stains removed by hand, buttons pushed and water changed, clothes taken out, aired and ironed. It would be more liberating to pack it all off to a laundry and not necessarily more expensive, since no capital investment is required. Similarly, if you really want to save time you do not make cakes with an electric mixer, you buy one in a shop. If one compares the image of the woman in the women’s magazine with the goods advertised by those periodicals, one realizes how useful a projected image cab be commercially. A careful balance has to be struck: if you show a labor-saving device, follow it up with a complicated recipe on the next page; on no account hint at the notion that a woman could get herself a job, but instead foster her sense of her own usefulness, emphasizing the creative aspect of her function as a housewife. So we get cake mixes where the cook simply adds an egg herself, to produce “ that lovely home-baked flavor the family love”, and knitting patterns that can be made by hand, or worse still, on knitting machines, which became tremendously fashionable when they were first introduced. Automatic cookers are advertised by pictures of pretty young mothers taking their children to the park, not by professional women presetting the dinner before leaving home for work.
66. According to the passage, many of the home electric goods which are supposed to liberate women_________
A. remove unpleasant aspects of housework.
B. Save the housewife very little time.
C. Save the housewife’s time but not her money.
D. Have absolutely no value for the housewife.
【M1】
Secondly, it is suggested that advertising gives information to the customer. It is, of course, 【C10】______ to know what is 【C11】______ at the local cinema, the date of a 【C12】______ or even that certain types of goods are available. But most advertising does 【C13】______ than inform, and much is misleading. You would be very wrong to believe that all the tests shown on television are 【C14】______ . Thus, in a polish advertisement, black glass was used instead of wood to give a shiny 【C15】______ , and in a cat's food advertisement, 【C16】______ meat was used because the eat refusal to eat the tinned product. That whiter than white shirt in a washing powder ad is 【C17】______ to be bright blue.
Finally, it is said that advertising 【C18】______ the quality of goods because advertisers worry about their reputations, This may be so in many 【C19】______ , but it could also be argued that advertising has made people willing to 【C20】______ poor quality goods.
【C1】
A．increases
B．reduces
C．raises
D．lifts
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