题目内容
（请给出正确答案）
[主观题]
Marketing planning involves designing activities relating to marketing __________ and the changing marketing environment.
A、A. trends
B、B. objectives
C、C. circle
D、D. focus
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发布时间：2022-01-07
题目内容
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The "marketing concept" means that a firm emphasizes making a profit above all other objectives.
第6题
In New Zealand, we say “four seasons in one day”, that means the weather can change _________.
第7题
It seems to be a law in the technology industry that leading companies eventually lose their position, often quickly and brutally. Mobile phone champion Nokia, one of Europe's biggest technology success stories, was no _____(37), losing its market share in just a few years.
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37.【题干】_____
A.assumed假定的;承担
B.bias偏见
C.desperate令人绝望的
D.deterioration恶化
E.exception例外
F.fault错误
G.incidentally偶然地
H.notably显著地
I.previous之前的
J.relayed转播的
K.shifting改变
L.shrank缩减 shrink过去式
M.subtle微妙的
N.transmitting传送
O.worldwide全世界的
38.【题干】_____
A.assumed
B.bias
C.desperate
D.deterioration
E.exception
F.fault
G.incidentally
H.notably
I.previous
J.relayed
K.shifting
L.shrank
M.subtle
N.transmitting
O.worldwide
39.【题干】_____
A.assumed
B.bias
C.desperate
D.deterioration
E.exception
F.fault
G.incidentally
H.notably
I.previous
J.relayed
K.shifting
L.shrank
M.subtle
N.transmitting
O.worldwide
40.【题干】_____
A.assumed
B.bias
C.desperate
D.deterioration
E.exception
F.fault
G.incidentally
H.notably
I.previous
J.relayed
K.shifting
L.shrank
M.subtle
N.transmitting
O.worldwide
41.【题干】_____
A.assumed
B.bias
C.desperate
D.deterioration
E.exception
F.fault
G.incidentally
H.notably
I.previous
J.relayed
K.shifting
L.shrank
M.subtle
N.transmitting
O.worldwide
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A.assumed
B.bias
C.desperate
D.deterioration
E.exception
F.fault
G.incidentally
H.notably
I.previous
J.relayed
K.shifting
L.shrank
M.subtle
N.transmitting
O.worldwide
43.【题干】_____
A.assumed
B.bias
C.desperate
D.deterioration
E.exception
F.fault
G.incidentally
H.notably
I.previous
J.relayed
K.shifting
L.shrank
M.subtle
N.transmitting
O.worldwide
44.【题干】_____
A.assumed
B.bias
C.desperate
D.deterioration
E.exception
F.fault
G.incidentally
H.notably
I.previous
J.relayed
K.shifting
L.shrank
M.subtle
N.transmitting
O.worldwide
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B.bias
C.desperate
D.deterioration
E.exception
F.fault
G.incidentally
H.notably
I.previous
J.relayed
K.shifting
L.shrank
M.subtle
N.transmitting
O.worldwide
46.【题干】_____
A.assumed
B.bias
C.desperate
D.deterioration
E.exception
F.fault
G.incidentally
H.notably
I.previous
J.relayed
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第8题
Marketing is the process of planning and executing the conception, pricing, promotion,and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Marketing adds value in the form. of utility, or the power of a product or service to satisfy a need. It creates place utility by making products available where customers want them, time utility by making products available when customers want them, and possession utility by transferring the ownership of products to buyers.
点击查看答案
Business people focused on the production of goods from the Industrial Revolution until the early twentieth century, and on the selling of goods from the 1920s to the 1950s. Marketing received little attention up to that point. After 1950, however, business people recognized that their enterprises involved not only production and selling but also the satisfaction of customers'needs. They began to implement the marketing concept, a business philosophy that involves the entire business organization in the dual process of satisfying customer needs and achieving the organization's goals.
Implementation of the marketing concept begins and ends with marketing information about customers — first to determine what customers need, and later to evaluate how well the firm is meeting those needs.
21. Marketing adds value in the form. of utility, or the power of a product or service to satisfy a need.
22. Business people focused on the production of goods from the Industrial Revolution until the 19 century.
23. From 1920s to 1950s, marketing received a lot of attention from public.
24. Business people began to implement the marketing concept, a business philosophy that involves the process of satisfying customer needs and achieving the organization's goal.
25. Implementation of the marketing concept begins and ends with marketing information about customers.
第10题
Owen E. Hughes所著的 Public Management and Administration: An Introduction 为哪种范式下的代表作
A、Classical Thoughts of Public Administration
B、New Public Management
C、New Public Administration/Services
D、Global Governance
