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[主观题]

In the past, the concept of marketing emphasized sales. The producer or manufacturer made a product

he wanted to sell. Marketing was the task of figuring out how to sell the product. Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling. In addition to sales promotion, marketing also involved the physical distribution of the product to the places where it was actually sold. Distribution consisted of transportation, storage, delivery and related risks.

The modern marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles. It subscribes to the notion that production can be economically justified only by consumption. In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product-or what the market for the product is-before production begins. This is very different from making a product and then thinking about how to sell it.

提问人:网友anonymity 发布时间:2022-01-07
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第1题
Questions 26 to 30 are based on the following passage:

According to the dictionary definition of “create”, ordinary people are creative every day. To create means “to bring into being, to cause to exist”—something each of us does daily.

We are creative whenever we look at or think about something in a new way. First this involves an awareness of our surroundings. It means using all of our sese to become aware of our world. This may be as simple as being aware of color and texture, as well as taste, when we plan a meal. Above all, it is the ability to notice things that others might miss.

A second part of creativity is an ability to see relationships among things. I f we believe the expression, “There is nothing new under the sun,” the creativ ity is remaking or recombining the old in new ways. For example, we might do this by finding a more effective way to study or a better way to arrange our furniture, or we might make a new combination of camera lenses and filters to cr eate an unusual photograph.

A third part of creativity is the courage and drive to make use of our new ide as, to apply them to achieve some new results. To think up a new concept is one thing; to put the idea to work is another.

These three parts of creativity are involved in all the great works of genius, but they are also involved in many of our day to day activities.

26.Which of the following activities is NOT a creative one according to t he passage?

A.To prepare a meal.

B.To arrange the furniture in a peculiar way.

C.To buy some books from a bookstore.

D.To “write” a letter with the computer.

27.The author holds that ____.

A.creativity is of highly demand

B.creativity is connected with a deep insight to some extent

C.creativity is to create something new and concrete

D.to practise and practise is the only way to cultivate one’s creativity

28.“There is nothing new under the sun.” (Par.3) really implies that ____.

A.we can seldom create new things

B.a new thing is only a tale

C.a new thing can only be created at the basis of original things

D.we can scarcely see really new things in the world

29.What does the author think about the relationship between a new though t and its being put into practice?

A.It’s more difficult to create a new thought than to apply it in practice.

B.To find a new thought will definitely lead to the production of a new thing.

C.One may come up with a new thought, but can not put it into practice.

D.A man with an excellent ability of practice can easily become an inventor.

30.The best title for this passage is ____.

A.How to Cultivate One’s Creativity    B.What is Creativity

C.The Importance of Creativity    D.Creativity—a Not Farway Thing

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第2题

Read the passage below, pronouncing the weak forms of the words, e.g. for, and, were, and linking the words appropriately; Then record yourself and upload the mp3 of your best reading to the SPOC. Our most important festival is without doubt Christmas. We all look forward to it for months, buying presents for our loved ones and decorating our homes. It's magical for everyone but for children especially. When we know Father Christmas was about to visit, my sister Samantha and I were always too excited to sleep.

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第3题
5. As people are well aware, something cosmetic only improves someone's (ou)_________ appearance but does not change his or her basic character.
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第4题
As we know,many Europeans????????the continent of ...
As we know,many Europeans____the continent of America in the 16th century.

[    ]

A.explored

B.developed

C.opened out

D.uncovered

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第5题
According to surveys of ASLA, landscape architecture firms have been in difficulty since the 2008 Crash.
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第6题
Equal rights regardless of sex, race, or creed are guaranteed by the Constitution.

A、commerce

B、property

C、religious belief

D、society

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第7题

A four-year-old girl sees three biscuits pided between a stuffed crocodile and a teddy bear. The crocodile gets two; the bear one. “Is that fair?” asks the experimenter. The girl judges that it is not. “How about now?” asks the experimenter, breaking the bear’s single biscuit in half. The girl cheers up: “Oh yes, now it’s fair. They both have two.” Strangely, children feel very strongly about fairness, even when they hardly understand it.

Adults care about fairness too --- but how much? One way to find out is by using the ultimatum (最后通牒) game, created by economist Werner Guth. Jack is given a pile of money and proposes how it should be pided with Jill. Jill can accept Jack’s “ultimatum”, otherwise the deal is off, and neither gets anything.

Suppose Jack and Jill don’t care about fairness, just about accumulating cash. Then Jack can offer Jill as little as he likes and Jill will still accept. After all, a little money is more than no money. But imagine, instead, that Jack and Jill both care only about fairness and that the fairest outcome is equality. Then Jack would offer Jill half the money; and Jill wouldn’t accept otherwise.

What happens when we ask people to play this game for real? It turns out that people value fairness a lot. Anyone offered less than 20-30% of the money is likely to reject it. Receiving an unfair offers makes us feel sick. Happily, most offers are pretty equitable; indeed, by far the most common is a 50-50 split.

But children, and adults, also care about a very different sort of (un)fairness, namely cheating. Think how many games of snakes and ladders have ended in arguments when one child “accidentally” miscounts her moves and another child objects. But this sense of fairness isn’t about equality of outcome: games inevitably have winners and losers. Here, fairness is about playing by the rules.

Both fairness-as-equality and fairness-as-no-cheating matter. Which is more important: equality or no-cheating? I think the answer is neither. The national lottery(彩票), like other lotteries, certainly doesn’t make the world more equal: a few people get rich and most people get nothing. Nevertheless, we hope, it is fair --- but what does this mean? The fairness-as-no-cheating viewpoint has a ready answer: a lottery is fair if it is conducted according to the “rules”. But which rules? None of us has the slightest idea, I suspect. Suppose that buried in the small print at lottery HQ is a rule that forbids people with a particular surname (let’s say, Moriarty). So a Ms Moriarty could buy a ticket each week for years without any chance of success.

How would she react if she found out? Surely with anger: how dare the organisers let her play, week after week, without mentioning that she couldn’t possibly win! She’d reasonably feel unfairly treated because ___________________.

To protest(抗议) against unfairness, then, is to make an accusation of bad faith. From this viewpoint, an equal split between the crocodile and the bear seems fair because (normally, at least), it is the only split they would both agree to. But were the girl to learn that the crocodile doesn’t like biscuits or that the bear isn’t hungry, I suspect she’d think it perfectly fair for one toy to take the whole. Inequality of biscuits (or anything else) isn’t necessarily unfair, if both parties are happy. And the unfairness of cheating comes from the same source: we’d never accept that someone else can unilaterally(单方面地) violate agreements that we have all signed up to.

So perhaps the four-year-old’s intuitions(直觉) about fairness is the beginnings of an understanding of negotiation. With a sense of fairness, people will have to make us acceptable offers (or we’ll reject their ultimatums) and stick by the (reasonable) rules, or we’ll be on the warpath. So a sense of fairness is crucial to effective negotiation; and negotiation, over toys, treats etc, is part of life.

65. It can be inferred that in the ultimatum game, _____.

A. Jack keeps back all the money

B. Jill can negotiate fair pision with Jack

C. Jack has the final say in the pision of money

D. Jill has no choice but to accept any amount of money

66. From Paragraph 2 to 4, we can conclude _____.

A. people will sacrifice money to avoid unfairness

B. fairness means as much to adults as to children

C. something is better than nothing after all

D. a 30-70 split is acceptable to the majority

67. Which of the following does fairness-as-no-cheating apply to?

A. pisions of housework B. favoritism between children

C. banned drugs in sport D. schooling opportunities

68. Which of the following best fits in the blank in Paragraph 7?

A. the lottery didn’t follow the rules B. she was cheated out of the money

C. the lottery wasn’t equal at all D. she would never have agreed to those rules

69. The chief factor in preventing unfairness is to _____.

A. observe agreements B. establish rules

C. strengthen morality D. understand negotiation

70. The main purpose of the passage is to ______

A. declare the importance of fairness B. suggest how to achieve fairness

C. present different attitudes to fairness D. explain why we love fairness

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第8题
The majority of the Amazon rainforest is contained within ______, with 60% of the rainforest.
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第9题
When economies of scale are realized, even though the average cost of each unit is reduced, more profits are able to be generated from selling more units to more markets.
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