题目内容
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A、A. the industry experiences the smallest profits
B、B. the market begin to fragment into sub-market or segments
C、C. industry sales grow slowly
D、D. industry profits fall, then rise
E、E. all of the above
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A、competes against a golfer himself or herself
B、no referee
C、real noble sport for its etiquettes
D、harmonious sport between human and nature
A、A. the target market is large and scattered
B、B. there are many potential customers and a desire to keep promotion costs low
C、C. flexibility is not important
D、D. immediate feedback is desirable
E、E. All of the above are true.
A、A. FOB delivered
B、B. FOB seller’s factory – freight prepaid
C、C. FOB Vancouver
D、D. FOB sell’s factory
E、E. FOB buyer’s warehouse
A、A. The firm has no competitors.
B、B. The quantity demand is very sensitive to price.
C、C. The product in the market introduction stage of its life cycle.
D、D. The firm follows multiple target market approach.
E、E. The firm has a unique, patented product.
A、A. Some administered channel systems have achieved the advantages of vertically integrated systems while retaining more flexibility.
B、B. All vertical marketing systems are also contractual channel systems.
C、C. The independence of firms in traditional channel systems has led to channel efficiencies because of greater freedom of decision making.
D、D. Indirect channel systems seem to be generally more effective than direct channels.
E、E. Corporate channel systems are competitively superior to administered channel systems.
A、A. some consumers have more money than others
B、B. individual producers tend to specialize, while individual consumers want a broad assortment of product
C、C. consumers demand more product variety than producers can make
D、D. to obtain economies of scale, individual producers often make larger quantities of products than individual consumers normally want to buy
E、E. there are many more consumer than producers.
The buying behaviour of several customers or potential customers is described below for Kodak digital cameras. Assume in each situation that the customer being described is representative of a particular group of customers-all possessing the same needs and exhibiting similar buying behaviour. Then (a) indicate in which consumer product class the product should be placed based on the characteristics of each group of customers, and (b) state why you placed the product in this class. Mary Wang, a college student, wished to purchase a camera as a birthday gift for her boy friend. Although Mary could afford to spend less than $500, she wanted a digital camera of reasonably good quality-but also one that would be easy to operate. Knowing very little about cameras, Mary asked a salesperson at the Campus Camera Shop for his advice. He recommended that she buy the new Kodak digital camera because of its low price and many convenient features.
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