Background: A jewellery company provides customers...

Background: A jewellery company provides customers with customized products according to their own preferences. Up to now this company only serves the local people within Shenzhen, a southern city in China. This company has its own website on which some typical customized jewelleries are exhibited. Anyhow, this company still take orders from customers by phone or face-to-face interaction. Faced with the fierce competition in the market, the company is eager to improve its service and expand its market to all over China. It thinks that E-Business and online marketing can be of great aid in growing its business. Task: Develop an e-business marketing plan for this company.