A．PrologB．OBJC．JavaD．Z

Cooperation for a New Business

Your company is international and very famous for chocolates. The CEO of another famous company wants to cooperate with your company in the breakfast cereal business. You have been asked to give your ideas on whether to start this business or not.

Discuss, and decide together:

？What kind of information you should know when you make the decision？

？What you are planning to do if you decide to start this business？

been in progress for 10 months , to all Identified internal and external stakeholders. He scheduled the presentation for next Monday.You expect more than 50 people to attend.The first step in preparing the presentation is to ().

A.define the audience

B.determine the objective

C.decide on the general form of the presentation

D.plan a presentation strategy

？Read the memo below from the CEO of your company.

MEMO

To: International Sales staff

From: CEO

Date: 30/10/04

Subject: 50th anniversary celebration

I think it would be a good idea to include some of our overseas clients on the guest list for the formal event we are planning as part of the company's 50th anniversary celebrations.

Could all International Sales staff write to their most important clients to invite them to the event.

？Write a letter to an overseas client, Mrs Johannson:

？inviting her to the event

？giving her the date of the event

？giving details of what will happen at the event

？explaining what overnight accommodation is available.

？Write 60-80 words on your Answer Sheet.

？Do not include any postal addresses.

ices in your company . What is the BEST thing to do in order to manage the publication of each issue？

A.Clearly define the work to be supplied by other companies .

B.Retain the functional organization structure .

C.Set up a project office .

D.Identify all the stakeholders for this project .

, which has been in progress for 10 months, to all identified internal and external stakeholders． He scheduled the presentation for next Monday． You expect more than 50 people to atten.The first step in preparing the presentation is to（71）．

A.define the audience

B.determine the objective

C.decide on the general form of the presentation

D.plan a presentation strategy

ect, which has been in progress for 10 months, to all identified internal and external stakeholders． He scheduled the presentation for next Monday． You expect more than 50 people to attend． The first step in preparing the presentation is to__（71）__．

（71）A．define the audience

B．determine the objective

C．decide on the general form. of the presentation

D．plan a presentation strategy

you about finance and investment questions.

(29)

A．Mr. Parkinson never gives free investment consultations.

B．Don't consult Mr. Parkinson if your problem is about finance or investment.

C．The advice Mr. Parkinson offers is often of great importance to our investment.

D．We should not invest in the company where Mr. Parkinson is the CEO.

f DVDs. You have decided to answer the letter immediately.

&8226;Writer your letter to tell the customer that you have sufficient goods to supply, including the following information:

&8226;you have sufficient stock to meet the customer's needs;

&8226;you have a wide range of goods to meet the customer's specifications and recommend some similar new products;

&8226;you agree to use confirmed irrevocable letter of credit;

&8226;you promise to send some samples by express.

&8226;Write 200-250 words on a separate sheet.

2. Question 3

&8226;The company you are working for meets some financial problems. The CEO has asked you to suggest ways of dealing with the problems.

&8226;Write a proposal for the CEO, including the following information:

&8226;what caused the problems;

&8226;ways to solve the problems;

&8226;the possible consequences of this bad situation;

&8226;the ways to prevent the likely consequences.

&8226;Write 200-250 words on a separate sheet.

3. Question 4

&8226;Your company is considering launching an advertising campaign. You have been asked to write a report about the project.

&8226;Write the report, outlining some of your problems concerning the marketing of your products. You should refer to at least two of the following areas:

&8226;the present marketing situation of the products;

&8226;the feasibility of the advertising campaign;

&8226;the advantages of the advertising campaign;

&8226;the budget for the advertising campaign.

&8226;Write 200-250 words on a separate sheet. Listening

听力原文： A fellow had just been hired as the new CEO of a large high-tech corporation. [32] The CEO who was stepping down met with him privately and presented him with three numbered envelopes. "Open these if you run up against a problem you don't think you can solve," he said. Well, [33] things went along pretty smoothly, but six months later, sales took a decline and he was really under the pressure. He remembered the envelopes. He went to his drawer and took out the first envelope. The message read, [34] "Blame your former CEO." The new CEO called a press conference and laid all the faults on the previous CEO. Satisfied with his comments, the press responded positively, sales began to pick up and the problem was soon behind him. About a year later, the company was again experiencing serious product problems. Having learned from his previous experience, the CEO quickly opened the second envelope. The message read, "Reorganize". Then he did, and the company quickly reorganized. After several months, the company once again fell on difficult times. The CEO went to his office, closed the door and opened the third envelope. The message said, [35] "Prepare three envelopes".

(33)

A．The former CEO.

B．The CEO's rivals.

C．The CEO himself.

D．The employees.

听力原文： A fellow had just been hired as the new CEO of a large high-tech corporation. The CEO who was stepping down met with him privately and presented him with three numbered envelopes. "Open these if you run up against a problem you don't think you can solve," he said. Well, things went along pretty smoothly, but six months later, sales took a decline and he was really under the pressure. He remembered the envelopes. He went to his drawer and took out the first envelope. The message read, "Blame your former CEO. " The new CEO called a press conference and laid all the faults on the previous CEO. Satisfied with his comments, the press responded positively, sales began to pick up and the problem was soon behind him. About a year later, the company was again experiencing serious product problems. Having learned from his previous experience, the CEO quickly opened the second envelope. The message read, "Reorganize". Then he did, and the company quickly reorganized. After several months, the company once again fell on difficult time. The CEO went to his office, closed the door and opened the third envelope. The message said, "Prepare three envelopes".

(31)

A．The former CEO.

B．The CEO's rivals.

C．The CEO himself.

D．The employees.

？Read the following article about CTO(Chief Technology Officer)and the questions．

？For each question(15-20)，mark one letter(A，B，C or D)on your Answer Sheet．

Of the many things a CTO(Chief Technology Officer)must do to be successful，the one that can never be neglected is simple：maintaining focus on helping your company produce revenue and profits．On a purely superficial level，this sounds like the job of the CEO or vice president of sales，but successful CTOs know that being closely involved in the revenue game is the key ingredient to the growth of your company and your career．

For some technology staff aspiring to the CTO position，there is a sense that getting too close to the money sullies the purity of the greater technology mission Of building elegant products and systems．This may be true in an academic environment，but in the corporate world，those elegant products and systems need to help produce a profit．The CTO works at the strategic intersection of technology and business，and the unique talents of the CTO mean that he or she can leverage technology for the good of the business like no one else on the executive team．

To drive revenue in a company，the CTO must work as 3 partner with the CEO and vice president of sales．Quite often，the tech leaders in an organization sit back and wait for executive managers to tell them what to do and then deliver requirements．A successful CTO realizes that the process of working through ideas for new products and services demands his or her participation from idea origination to final implementation．

While working as a partner with key executives at a company，the CTO should also keep in close contact with the sales staff members who are out talking to customers on a regular basis．Asking three simple questions of sales staff on a regular basis helps keep the CTO in the loop on the realities of external market conditions：1)What are our customers asking for today？2)What are customers looking for in the next 90 days？And 3)How do customers envision their needs developing in the next year to 18 months？These answers help the CTO with budgeting，strategic planning，and product development，and most importantly，helping to drive revenue and profitability over the short and long term．

Finally，as an externally facing executive，the CTO must always have time for existing and potential customers．This means accompanying your sales staff on sales calls and understanding the challenges that your customers face．The CTO can then use the feedback to help the company serve customers more effectively and drive revenue．That's what it's a11 about．

According to the author，a successful CTO

A．is like a CEO or vice president of sales．

B．can convert technology into the good of the business．

C．real izes that he or she should take part in the developing of new products and services

D．should keep in close contact with existing and potential customers．