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A、竞争优势：创造并保持优秀绩效 Competitive Advantage：Creating and Sustaining Superior Performance
B、公司战略 Corporate strategy
C、企业资源基础论 Resource-based View of the Firm
D、行业的作用有多大？ How much does industrry matter?
A、be broad enough 足够宽泛
B、be narrow enough 足够狭窄
C、be short 简略
D、be focused 足够专注某领域
In the formula
,
represents: 在公式中，代表了：
A、the theoretical labor hours/costs required to build the first unit produced 理论上生产第一件产品所耗费的工时或成本
B、the labor hours required to build unit #n 第n件产工时品所需工时
C、the rate of learning 学习率
D、the number (count) of an item in the production sequence 生产序列中一个项目的序号
A、Differentiation 差异化
B、Liquidation 清算
C、Integration 一体化
D、Diversification 多元化
A、The management process must be opreated from top to the bottom of a firm; organizational stracture always takes a very passive role in the relationship between stracture and strategy. 战略是自上而下的;组织结构只能被动追随战略。
B、Being unrealistic, particularly in times of rapid and turbulent change. 在环境出现剧烈和快速动荡时，该战略会变得不现实。
C、Competitive advantage can be gained by being opportunistic and taking advantage of unforeseen opportunities. 企业内部资源与外部机会被动的匹配，忽视了竞争优势也可以源自抓住未被预见的机遇。
D、Too narrow view of strategy，and the highly systematized and deterministic process become rigid. 视野过于狭窄,程式化战略过于僵化。
A、the price of goods商品价格
B、the value of goods商品价值
C、a product 产品
D、or service服务
A、SWOT MATRIX
B、EFE MATRIX
C、IFE MATRIX
D、CPM MATRIX
A、SWOT MATRIX
B、BCG MATRIX
C、IE MATRIX
D、QSPM MATRIX
A、Other variables besides relative market share and industry growth rate in sales，which are important in making strategic decisions about various divisions，are not considered. 未考虑其他重要的影响战略决策的因素。
B、Focus on market-share position & industry growth rate 着重不同业务单元各自市场占有率情况和所处行业发展状况
C、A snapshot of an organization at a given point in time 静态的观测
D、Oversimplification 过于简单化
A、Basis for resource allocation资源分配的基础
B、Mechanism for management evaluation帮助建立起管理评估的机制
C、Metric for gauging progress on long-term objectives衡量长期目标进展情况的度量标准
D、Establish priorities (organizational, division, & departmental)为组织整体、业务单元或部门中的各项活动建立优先次序
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