The business of advertising is to invent methods of addressing massive audiences in an eff

ective way. The language used in an ad should be easily accessible and immediately 【26】______ . No advertising agency wants to put 【27】______ an ad that is neither clear nor convincing. But these agencies disagree when it 【28】______ to the most effective methods of doing so. 【29】______ the years, advertising firms have developed a variety of distinctive styles 【30】______ on their understanding of the different kinds of audiences they want to 【31】______ . No two agencies would handle the same product 【33】______ . For the advertisers, advertising is 【32】______ more than a sophisticated sales pitch, an attractive verbal and 【34】______ device to serve manufacturers. In 【35】______ , ads often 【36】______ their products, and in the 【37】______ of early ads for products that are no longer available, we cannot help 【38】______ consider the advertisement independently of our responses 【39】______ those products. Therefore, some people suggest we should examine ads apart 【40】______ their announced subjects. However, it does not mean that we should 【41】______ the products completely; instead, we should try to see the product only 【42】______ it is talked about and portrayed in the full 【43】______ of the ad. Of course, it is not necessary to have tried a particular 【44】______ to be able to 【45】______ the technique section and design used in its advertisement.

【26】

A．comprehensible

B．persuasive

C．attractive

D．competitive