What is the most popular type of fruit in New Zealand?A.applesB.kiwi fruitC.pears
What is the most popular type of fruit in New Zealand?
A.apples
B.kiwi fruit
C.pears
What is the most popular type of fruit in New Zealand?
A.apples
B.kiwi fruit
C.pears
"Pop" stands for" popular", and a pop singer has to work very hard to become popular. He must either give the public what they already want, or he must find a new way of singing that will attract their attention. Even when he has succeeded and his records are sold everywhere, he cannot relax.
The life of a successful pop singer is not at all easy. He can only relax when he is alone, because everything he does is watched and reported in the special newspaper written for the" fans". The fans are the most important people in the world for a singer. They buy his records, they go to his concert, and make him rich and famous. But they can be very annoying, too. Sometimes their enthusiasm gets so hysterical that they do anything to get a" souvenir". They steal handkerchiefs, they tear off buttons, and they even cut off pieces of the unfortunate singer's hair. Many singers have been forced to hide. A pop singer has to spend a lot of money on clothes, because he must always look smart, or, at any rate, different. He must have a luxurious car. And-most important-he must always keep smiling for the benefit of his public.
(33)
A.Diligence and luck.
B.A good manager and luck.
C.Diligence and money.
D.A good manager and diligence.
听力原文: The entertainment profession, or" show business", attracts many young people. Unfortunately, only very few can hope to become famous and prosperous. (32) Talent is not enough, because show business is as competitive as any other business. (32) (33) Without a good manager, a performer can never hope to succeed. This is true for actors, dancers and comedians, but perhaps most of all for singers.
"Pop" stands for" popular", and (32) (34) a pop singer has to work very hard to become popular. He must either give the public what they already want, or he must find a new way of singing that will attract their attention. (34) Even when he has succeeded and his records are sold everywhere, he cannot relax.
The life of a successful pop singer is not at all easy. He can only relax when he is alone, (35) because everything he does is watched and reported in the special newspaper written for the" fans". The fans are the most important people in the world for a singer. They buy his records, they go to his concert, and make him rich and famous. But they can be very annoying, too. Sometimes their enthusiasm gets so hysterical that they do anything to get a" souvenir". They steal handkerchiefs, they tear off buttons, and they even cut off pieces of the unfortunate singer's hair. Many singers have been forced to hide. A pop singer has to spend a lot of money on clothes, because he must always look smart, or, at any rate, different. He must have a luxurious car. And-most important-he must always keep smiling for the benefit of his public.
(33)
A.Diligence and luck.
B.A good manager and luck.
C.Diligence and money.
D.A good manager and diligence.
"Pop" stands for "popular", and a pop singer has to【27】hard to become popular. He must either give the public what they want, or he must find a new way of singing that will attract their attention. Even when he has succeeded, and his records are sold everywhere, he cannot【28】. He must work harder than ever to【29】popular,【30】there are always younger singers trying to become famous. The life of a successful pop singer is【31】. He can only relax when he is【32】, because everything he does is watched and reported in the special newspaper written for the "fans". The fans are the most important people in the world for the singer. They buy his records, they go to his concerts, and they make him rich and famous. But they can be very troublesome, too. They sometimes【33】handkerchiefs, they tear off buttons, and they even cut off pieces of the unfortunate singer's hair. Many singers have been forced to【34】. A pop singer has to spend a lot of money on【35】, because he must always look smart. He must have a nice car. And above all, he must always keep smiling for the benefit of his public.
(41)
A.Unfortunately
B.Therefore
C.Naturally
D.Luckily
听力原文: By the end of the 1980s, U2 had established itself not only as one of the world's most popular bands but also as one of the most innovative. The members are Bono, the Edge, Adam Clayton and Larry Mullen Jr. The band members were attending a Dublin secondary school when they began rehearsing in spite of their lack of technical expertise. The band's early records were characterized by an intense spirituality, and they commented on social and political issues, with compassion and tenderness.
The group became renowned for its inspirational live performances before it made much of an impact on the pop charts. But with the multimillion-selling success of The Joshua Tree album and the number one hits With or Without You and I Still Haven't Found What I'm Looking For, U2 became pop stars.
On Rattle and Hum, the bend explored American roots music—blues, country, and folk—with typical earnestness, but were ridiculed by some critics who found the project shallow.
U2 reinvented itself for the new decade, reemerging in 1991 with the album Achtung Baby and a sound heavily influenced by European experimental, electronic, and disco music. However, despite the flashy exterior, the band's lyrics remained obsessed with matters of the soul. In 2000, U2 released the aptly entitled (All That You Can't Leave Behind), which combined the elements of the band's earlier music.
(23)
A.Intense spirituality.
B.Inspirational live performance.
C.Innovativeness.
D.Influenced by European disco music.
听力原文:A: So what exactly is POP?
B: Well, POP stands for Point of Purchasing and it refers to the advertising techniques used to sell specific products at the point where customers buy them.
A: Such as at the supermarket check-out or on the shelves in a shop?
B: Yes, that's right, and managers are slowly beginning to realize how successful it can be and are building it into their general plans for promoting product ranges. The surprising thing is it's taking a while to catch on in a big way.
A: Is that because firms are going to have to spend a lot of money in the early stages?
B: That's true, and of course the displays have to be serviced regularly. But we know that most people don't decide what to buy until they are in the shop. And it seems that retail managers are beginning to see sense at last. Firstly, it's generally accepted that consumers ignore adverts on TV. Secondly, the expansion of cable and satellite TV channels has made it much more difficult to reach all consumers with an effective TV advertising campaign while remaining within budget. Point of Purchasing advertising is more selective but cheaper.
A: I believe that Samsung, for example, has invested heavily in POP to boost sales of its computer monitors?
B: That's right. They wanted to convince consumers to purchase individual components when buying a computer system rather than what it describes as 'inappropriate' packages. They say they have gone for POP because it wasn't just awareness-raising they were after. They wanted to influence even those customers who had decided on something else by demonstrating Samsung's products in store.
A: So are companies actually employing POP agencies?
B: Some are but many, like Ford, are asking their planners to look into the research that has been done in the area to find out things like how long it takes to launch a new brand, how many people visit an advertising fixture in a shop and so on.
A: But companies are still reluctant to allocate large budgets to POP because it's almost impossible to assess the results of specific campaigns?
B: Yes, but there are success stories. The Cheltenham and Gloucester Building Society decided to move into a retail environment and sell their pensions more aggressively. They looked seriously at where they sited displays and did some research to find out where the best places in the branch were. They placed their leaflets in well-designed dispensers in the walkways between the doors and the counters rather than on the walls.
A: So You think more companies can be persuaded down the POP route?
B: I think retailers will always want to set a number of conditions on POP campaigns. They'll want the campaign to fit in with their store's style. and they won't want the products detracting too much from their own brands. They'll also want to manage the area themselves or ensure that the agency keeps the displays in good condition.
A: So is the future for POP agencies looking good?
B: In the short term it's reasonable. The pressure on retail space brought about by retailers' own-label products is an obstacle and POP needs to develop a more exciting image by using interactive ideas such as smell, visual effects and sound, Hopefully this will mean that consumers stay longer to consider their purchase.
?You will hear two people discussing Point of Purchasing (POP) projects.
?For each question 23-30 mark one letter (A, B or C) for the correct answer.
?After you have listened once, replay the recording.
The Cheltenham and Gloucester Building Society improved their sales of pensions by ______.
A.offering well-designed leaflets and brochures
B.focusing advertising in specific physical areas
C.making better use of Wall space for posters
听力原文:Man: So what exactly is POP?
Woman: Well, POP stands for Point of Purchasing and it refers to the advertising techniques used to sell specific products at the point where customers buy them.
Man: Such as at the supermarket check-out or on the shelves in a shop?
Woman: Yes, that's right, and managers are slowly beginning to realise how successful it can be and are building it into their general plans for promoting product ranges. The surprising thing is it's taking a while to catch on in a big way.
Man: Is that because firms are going to have to spend a lot of money in the early stages?
Woman: That's true, and of course the displays have to be serviced regularly. But we know that most people don't decide what to buy until they are in the shop. And it seems that retail Managers are beginning to see sense at last. Firstly, it's generally accepted that consumers ignore adverts on TV. Secondly, the expansion of cable and satellite TV channels has made it much more difficult to reach all consumers with all effective TV advertising campaign while remaining within budget. Point of purchasing advertising is more selective but cheaper.
Man: I believe that Samsung, for example, have invested heavily in POP to boost sales of its computer monitors?
Woman: That's right. They wanted to convince consumers to purchase individual components when buying a computer system rather than what it describes as 'inappropriate' packages. They say they have gone for POP because it wasn't just awareness-raising they were after. They wanted to influence even those customers who had decided on something else by demonstrating Samsung's products in store.
Man: So are companies actually employing POP agencies?
Woman: Some are but many, like Ford, are asking their planners to look into the research that has been done in the area to find out things like how long it take to launch a new brand, how many people visit an advertising fixture in a shop and so on.
Man: But companies are still reluctant to allocate large budgets to POP because it's almost impossible to assess the results of specific campaigns?
Woman: Yes, but there are success stories. The Cheltenham and Gloucester Building Society decided to move into a retail environment and sell their pensions more aggressively. They looked seriously at where they sited displays and did some research to find out where the best places in the branch were. They placed their leaflets in well-designed dispensers in the walk ways between the doors and the counters rather than on the walls.
Man: So you think more companies can be persuaded down the POP route?
Woman: I think retailers will always want to set a number of conditions on POP campaigns. They'll want the campaign to fit in with their store's style. and they won't want the products detracting too much from their own brands. They'll also want to manage the area themselves or ensure that the agency keeps the displays in good condition.
Man: So is the future for POP agencies looking good?
Woman: In the short term it's reasonable. The pressure on retail space brought about by retailers' own-label products is an obstacle and POP needs to develop a more exciting image by using interactive ideas such as smell, visual effects and sound.
?You will hear two people discussing Point of Purchasing(POP)projects.
?For each question 23-30 mark one letter (A, B or C)for the correct answer.
?After you have listened once, replay each recording.
What do POP projects aim to do?
A.encourage managers to plan their advertising
B.in crease sales of particular products
C.increase the amount spent on advertising
Notice, for example, how people who have unusual hobbies, strong opinions, or unconventional behaviour, tend to congregate. They form. clubs, hold meetings, and organize rallies where they can get together and discuss their common enthusiasms or problems. The important word is "common". They look for other people with whom they can share what in the normal run of events is regarded by relatives, friends and neighbors as an oddity. A crowd, even a small crowd, is reassuring.
Probably all of us recognize a tension within ourselves between the two forces of individualism and conformity, for at the same time that most of us are going with the crowd, we tend to resent any suggestion that this is what we are doing. We feel a self-conscious need to assert our individuality as when the belligerent man at the bar informs his small audience, "Well, I say what I think." Or the wary stranger to whom we have just been introduced announces, "You must take me as you find me. I don't stand on ceremony."
Any of us can, at any time, reverse this trend. We can stoke the boiler of individualism, assert our own personality. Many people have made it to the top in their chosen professions. One example is Bob Dylan, the American singer, who has gone on record as saying, "When you feel in your gut what you are doing and then dynamically pursue it—don't back down and don't give up—then you're going to mystify a lot of folk." But that self-conscious assertion of individuality is not eccentricity, at least not in the early stages. When a pop singer deliberately wears bizarre clothes to gain publicity, or a society hostess makes outrageous comments about her guests in order to get herself noticed in the gossip columns, that is not eccentricity. However, if the pop star and the society hostess perpetuate such activities until they become a part of themselves, until they are no longer able to return to what most of us consider "normal behaviour", then they certainly would qualify. For the most important ingredient of eccentricity is its naturalness. Eccentrics are not people who deliberately try to be odd, they simply are odd.
The true eccentric is not merely indifferent to public opinion, he is scarcely conscious at all. He simply does what he does, because of who he is. And this marks the eccentric as essentially different from, for example, enthusiasts, practical jokers, brilliant criminals, exhibitionists and recluses. These people are all very conscious of the world around them. Much of what they do, they do in reaction to the world in which they live. Some wish to make an impression on society, some wish to escape from society, but all are very much aware of society. The eccentric alone goes on his merry way regardless.
According to the writer, eccentric people
A.want to show that they are different
B.try to do what is expected of them
C.express their own views in public
D.pretend to be something they are not
Part A
Directions: Read the following three texts. Answer the questions on each text by choosing A, B, C or D. Mark your answers on ANSWER SHEET 1.
The entertainment profession, or" show business", attracts many young people. Unfortunately, only very few can hope to become famous and successful. Talent is not enough, because show business is as competitive as any other business. Without a good manager, the performer can never hope to succeed. Fashion is important in this business too. The best tailor in the world will never be a success if he makes old fashioned clothes. In exactly the same way, a performer must change his "act" in order to follow the taste of the moment. This is true for actors, dancers and comedians, but perhaps most of all for singers.
"Pop" stands for "popular", and a pop singer has to work very hard to 'become popular. He must either give the public what they already want or he must find a new way of singing that will attract their attention. Even when he has succeeded ,his records are sold everywhere, he cannot relax. Then he must work harder than ever to stay popular, because there are always younger singers trying to become famous and to steal some of the popularity.
The life of a successful pop singer is not all easy. He can only relax when he is alone, because every thing he does is watched and reported in the special newspaper written for the "fans". The fans are the most important people in the world for the singer. They buy his records, they go to his concerts, and they make him rich and famous. But they can be very annoying, too. Sometimes their enthusiasm goes out of control that they do anything to get something from you for memory. They steal handkerchiefs, they tear off buttons, and they even cut off piece of the unfortunate singer's hair. Many singers have been stripped practically naked by their fans. A pop singer has to spend a lot of money on clothes, because he must always look smart, or, at any rate, different. He must have a luxurious car. And most important -- he must always keep smiling for the benefit of his public.
In order to become a successful performer in show business, one must have ______.
A.good appearance
B.money
C.good chances
D.talent, fashion and a good manager
What is indicated about the event?
A.The performances will be recorded.
B.Many cancer patients will be invited.
C.Tickets will go on sale on Monday.
D.A large number of people are expected to attend.
America most definitely has culture and the culture of America is easily the most dominant of the world, whether it is McDonald's in the heart of what as once the center of the Evil Empire, or Arnold Schwarzenagger storming across German theatres, or Disneyland sending the French snobs into hysteria, American culture dominates Europe as never before. And it is not just Europe. Enter any shopping center in Asia and the odds are that the music blasting over the sound system is American pop music. Madonna look-alikes speak Mandarin Chinese.
Often, American culture is derided by the so-called "intellectuals." (And by that, I do not mean the traditional definition of those who use their intellect to make a living as, in a increasingly service economy, there are few people today who would not fit into that category but, rather, people who fancy themselves as in some way gifted to impose their views upon the rest of us, to save us from ourselves. )
What is it about American culture that annoys the "intellectuals" so much? It is precisely that which differentiates it from other cultures, particularly the cultures of Europe ("intellectuals" tending to be europhiles). Whereas European culture (and, indeed, most pre-industrial cultures) sprang from their traditions of aristocracy and the subservience of the ruling class, American culture serves the middle-class, the vulgar, if you will. Whereas European culture is concerned with what is exclusive and aloof, American culture is concerned with what is common and accessible. You don't need classes in school in rock music appreciation or the finer aspects of eating pizza.
Some have suggested that America is doomed because it has no culture. But the contrary is more likely the case. In spite of the best efforts of the multi-cultural fascists, America has yet to fulfill its manifest destiny primarily because its culture is not only dominating and assimilating immigrants from every comer of the world, it is, indeed reaching out to every comer of the world and creating a world community, a community centered on the individual, every individual not just those gifted with expensive tastes.
From the beginning of the passage we can infer that the author ______.
A.believes that America has culture despite its inferiority to others
B.agrees that America has no culture, let alone an inferior culture
C.objects to both of the views about American culture
D.tries to show objectively the two views about American culture
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