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[主观题]

Queuing is nothing special in Japan. Every day, television programs show long lines of peo

ple queuing for up to one hour even in front of regular noodle shops, only to finish their food within less than ten minutes.

Why Japanese people queue so often? Do they love it? Probably they do. According to Japanese people, just like an excessively high price can evoke an image of equally high quality, long waiting lines act as an indicator for popularity, reduce availability and increase the subjective value of a good. Thus, for many Japanese customers, waiting lines are probably the most effective advertisement. For example, in an article published in The Japan Times in summer 2007, a Japanese woman confessed that she enjoyed queuing outside shops and restaurants and that she usually joined the line before asking the person in front of her what kind of product was sold. Standing in line also increases and extends anticipation until—yatto! (finally!) —patience is rewarded with the desired product. But when taken to an extreme level, the product one is actually queuing for ceases to be of any importance at all.

There are also some customers who are unable to queue or who are unwilling to wait, thinking it' s a waste of time queuing in a line. What could they do? They can rent a queuer who will stand in line and purchase the desired product for them. Obviously, this service is not free of charge. Some service companies who offer all kinds of unusual service provide rentable " queuers". What' s more, in addition to providing queuers to individuals, the service companies also provide queuers to some shops to increase the image of a hard-to-get product and make customers want to join the line by forming or extending lines. Therefore, waiting lines have become a marketing tool and it would not be surprising to find professional queuers in a line. Some people view it a pure speculation, but they can't deny that it really works and the wage of a few professional queuers to keep the line in shape would be a minor investment compared with what would happen if the queue suddenly disappeared.

However, success is not always guaranteed because the attractiveness of waiting in line can easily backfire if the desired product does not meet expectations.

What is the marketing tool appears in the text?

A.Providing queuers to individuals.

B.Providing queuers to shops.

C.Hiring professional queuers to wait for oneself.

D.Hiring professional queuers to keep a line in shape.

提问人:网友chenanqiong 发布时间:2022-01-07
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更多“Queuing is nothing special in …”相关的问题
第1题
Section BDirections: In this section, you will hear 3 short passages. At the end of each p

Section B

Directions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A, B, C and D.

听力原文: Nowadays a superficial traveler in rural England might conclude that the only village tradesmen still flourishing were either selling frozen food to the inhabitants or selling antiques to visitors. Nevertheless, this would really be a false impression. Admittedly there has been a contraction of village commerce, but its vigor is still remarkable.

Our local grocer's shop, for example, is actually expanding in spite of the competition from supermarkets in the nearest town.

[26] Women sensibly prefer to go there and exchange the local news while doing their shopping, instead of queuing up at a supermarket. [27] And the shopkeeper knows well that personal service has a substantial cash value.

His prices may be a bit higher than those in the town, but he will deliver anything at any time. [28] His assistants think nothing of bicycling down the village street in their lunch hour to take a piece of cheese to an old age pensioner(领养老金者)who sent her order by word of mouth with a friend who happened to be passing. The more wealthy customers telephone their shopping lists and the goods are on their doorsteps within an hour. They have only to hint at a fancy for some commodity(商品)outside the usual stock and the grocer, a red-faced figure, instantly obtains it for them.

(1)

A.Their prices are higher.

B.People cannot telephone them.

C.Their staff may take less trouble to satisfy customers.

D.One has to queue up to pay in them.

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第2题
Why doesnt the woman charge the man for his late check-out?A.Because the man has been queu

Why doesnt the woman charge the man for his late check-out?

A.Because the man has been queuing for a while.

B.Because she was so busy that she forgot.

C.Because the man"s room is not booked this week.

D.Because she charged the man some money last time.

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第3题
Section BDirections: There are 2 passages in this section. Each passage is followed by som

Section B

Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.

I came across an old country guide the other day. It listed all the tradesmen in each village in my part of the country, and it was impressive to see the great variety of services which were available on one's own doorstep in the late Victorian countryside.

A superficial traveler in rural England might conclude that the only village tradesmen still flourishing were either selling frozen food to the inhabitants or selling antiques to visitors. Nevertheless, this would really be a false impression. Admittedly there has been a contraction of village commerce, but its vigor is still remarkable.

Our local grocer's shop, for example, is actually expanding in spite of the competition from supermarkets in the nearest town. Women sensibly prefer to go there and exchange the local news while doing their shopping, instead of queuing up at a supermarket. And the proprietor knows well that personal service has a substantial cash value.

His prices may be a bit higher than those in the town, but he will deliver anything at any time. His assistants think nothing of bicycling down the village street in their lunch hour to take a piece of cheese to an old age pensioner who sent her order by word of mouth with a friend who happened to be passing. The more affluent customers telephone their shopping lists and the goods are on their doorsteps within an hour. They have only to hint at a fancy for some commodity outside the usual stock and the grocer instantly obtains it for them.

The village gains from this sort of enterprise, of course. But I also find it satisfactory because a village shop offers one of the few ways in which a modest individualist can still get along in the world without attaching himself to the big battalions of industry or commerce.

The services available in villages nowadays are normally ______.

A.fewer but still very active

B.less successful than earlier but managing to survive

C.active in providing food for the village, and tourist goods

D.surprisingly energetic considering the little demand for them

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第4题
Which of the following statements is true with regard to the Houston Airport experiment?A.

Which of the following statements is true with regard to the Houston Airport experiment?

A.Professor Richard Larson hates queuing so much that he tears his hair out.

B.According to Larson' s study, the long waiting was the cause of annoyance.

C.When all the travelers had to wait for 2 minutes, there were a lot of complaints.

D.When the walking time was extended to 6 minutes, there were hardly any complaints.

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第5题
There's nothing at all on this piece of paper. It's completely blank.A.emptyB.unoccupiedC.

There's nothing at all on this piece of paper. It's completely blank.

A.empty

B.unoccupied

C.white

D.free

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第6题
There's () serious.Take it easy.

A.nothing

B.anything

C.Something

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第7题
This work costs us nothing; it's all done by ______.A.profiteersB.mountaineersC.engineersD

This work costs us nothing; it's all done by ______.

A.profiteers

B.mountaineers

C.engineers

D.volunteers

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第8题
A.She prefers apples.B.She's on a diet.C.There was nothing else to eat.D.It's only a s

A.She prefers apples.

B.She's on a diet.

C.There was nothing else to eat.

D.It's only a snack.

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第9题
To give praise ______ the giver nothing but a moment's thought and a moment's effort.A.cos

To give praise ______ the giver nothing but a moment's thought and a moment's effort.

A.costs

B.tells

C.benefits

D.prizes

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第10题
Roger:Hi, Kelly! What's up?Kelly: __________Same old thing. A. Nothing up.B. No

Roger:Hi, Kelly! What's up?

Kelly: __________Same old thing.

A. Nothing up.

B. Nothing new.

C. Everything's OK.

D. Everything's the same.

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