题目内容
（请给出正确答案）
Artists and businesspeople routinely______.
A．despise each other
B．compete fiercely against each other
C．cooperate with each other
D．steal ideas from each other
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The purpose of the museum's new programs is to show ______．
A．the management of business by artists
B．the role of art in improving business
C．the education of modem artists
D．the way to design art programs
For semi-professional artists, performing before the public is a good chance______.
A．to improve themselves in their career
B．to help train amateur performers
C．to make friends with superstars
D．to get involved in profitable business
Where will the money from the sale be used？
A．To support a children' s organization
B．To start a new business
C．To help musical artists
D．To buy musical equipment
Many artists today are in what is called applied art. They use
their ability in advertise, interior decoration, or some similar job.【1】______
But people in business which hire the artists for that kind of work 【2】______
say that simple artist ability is not enough. There are lots of young【3】______
people who have that. But not enough of them who know anything 【4】______
about physics, or mechanical things, or math.
To be a druggist you have to study chemistry. You can't learn
chemistry without knowing something about algebra.
How about a nurse？ One of the requiring subjects in a course of 【5】______
nursing is known to material medica. In materia me dica you'll 【6】______
learn how to figure out doses and prepare for medicines. Algebra is 【7】______
important in doing the figuring. Too many student nurses flunk out
of the course because of their weak math.
It's the same for many trades. If you want to be a crafts-man, 【8】______
a machinist, a molder, and a patternmaker, you'll need algebra and 【9】______
geometry and even trigonometry.
Even you want to go into business for yourself, you'll need 【10】______
math. Business today, whether it is running a little gas station or a
big factory, takes good management. Good management takes mathematics
【M1】
The event is open to new and current corporate (企业法人的) members of MOCA. An understanding and appreciation of art is becoming a must in today’s business world. Art can be a valuable tool for seeking new ways to communicate with customers and raising public awareness of your company’s role in the community.
During the coming months the series will look into the relationship between art, business and community. The series will cover how to understand modern art and how art can help improve a company’s image. Art Makes Good Business speakers will include leaders from the business and art worlds. Bookings are required. Space is limited. For more information call 305-893-6211 or visit www.momanomi.org.
26.The purpose of the museum’s new programs is to show () .
A) the management of business by artists
B) the role of art in improving business
C) the education of modern artists
D) the way to design art programs
27.The Art Makes Good Business program is intended for ().
A) the general public
B) modern art lovers
C) corporate members of MOCA
D) people involved in art business
28.MOCA members who take part in the programs can learn () .
A) to become leaders in business and art world
B) to co-operate with other members of MOCA
C) the new ways of communication between people
D) about the relationship between art, business and community
29.Those who want to attend lectures by Art Makes Good Business speakers must ().
A) make a booking
B) pay additional fees
C) understand modern art
D) be successful managers
30.This advertisement aims to ().
A) improve the relationship between companies
B) stress the important role of art in education
C) attract MOCA members to the programs
D) raise funds for museums of modern art
Section A
Directions: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A, B, C and D, and decide which is the best answer.
听力原文：W: Is it possible to make a comfortable living from art today？ I mean, while you're not well-known.
M: A good many of us go in for commercial art nowadays.
Q: What can be inferred from the conversation？
(12)
A．Well-known artists are well-paid for their work.
B．Many artists start to do business nowadays.
C．The man is a well-known artist.
D．The woman is a commercial artist.
The Currier and Ives firm of lithographers was founded by Nathaniel Currier in 1834. James Ives joined the firm as a bookkeeper eighteen years later just after becoming Currier's brother-in- law, and was made a partner in 1857. The pair showed an uncanny ability to predict what the American public would rush to buy in the way of cheap art, and literally hundreds of thousands of prints from as many as 7,000 individual pictures were named out and sold from the firm's shop in lower New York by street vendors and over shop counters throughout the country and even in Europe. Though in the course of time the firm employed some of America's finest artists, artistic excellence could certainly not be counted among the firm's real goals. Nevertheless, some time after it went out of business in 1907, the prints enjoyed new popularity as collectors' items, the rarer examples fetching thousands of dollars in the 1920's.
What is the most appropriate title of this passage？
A．Lithography as a Process of Commercial Printing.
B．The Currier & Ives Finn.
C．Lithography and the Currier & Ives Finn.
D．A Popular Medium of Artistic Printing.
听力原文： The Beatles were a mystical happening that many people still don't understand. Phenomenologists had a ball in 1964 with Beafiemania, a generally harmless form. of madness which came from Britain in 1963. The sole cause of Beatlemania is a quartet of young Englishmen known as the Beatles. In the less than one year that they achieved popularity in England to the time they came to America, the Beatles achieved a popularity and following that is unprecedented in the history of show business in England. They became the first recording artists anywhere in the world to have a record become a million-seller before it was release. They became the target of such adoration by their fans that they had to cancel all one-night bookings because of riots in early 1964. Beatlemania had reached unbelievable proportions in England, it became a form. of reverse lend-lease and spread to the United States. Capitol records followed the Beetles' single record with the release of an album, "Meet the Beetles," in late January of 1964. That event was followed by the Beatles themselves, who arrived in New York February 8, 1964 for three appearances with Ed Sullivan.
According to the speaker, how many singers are there in the band of the Beatles？
A．Four.
B．Five.
C．Six.
D．Seven.
听力原文： What is marketing？ Some people hold the mistaken idea that marketing is a little more than selling. But marketing is more than just a business activity. In fact, it's something everyone does quite often. Acting as either the customer or the marketer. Consider a few of the activities we take for granted, like riding a bus, shopping for clothes, reading a newspaper or watching television. All of these rely on marketing. It's hard to imagine our contemporary life without marketing. You are on the customer side of marketing when you shop at the supermarket, pay your tuition or go to a movie. You are on the marketer side of the transaction when you advertise for a roommate, convince your friend to lend you their bicycle or interview for a job. In the last two examples, you are marketing yourself and your credibility. Job applicants use resume as marketing tools to gain interviews with potential employers. And then use the interview to demonstrate what desirable products they are. Similarly models and actors use photographs to market themselves. Artists and writers supply samples of their work. Even in the commercial round, companies aren't the only marketers and goods aren't the only item marketed. Football teams market themselves when they give team photos and other premiums to their fans. And non-profit group market what they do, the medical research or political action, when they solicit contributions of time and money or try to influence people's behaviors.
In 1985, the American Marketing Association redesigned marketing as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy the individual and organizational objective. This definition encompasses all the diverse activities of marketing and highlights the central marketing functions — the exchange process.
(43)
A．Marketing does more harm than good to customers.
B．Marketing just means that businesses sell their products.
C．Marketing is something every one of us does quite often.
D．Marketing includes a variety of business activities.
Instead of clinging to late-20th-century distribution technologies, like the digital disk and the downloaded file, the music business should move into the 21st century with a revamped business model using innovative technology, several industry's experts say. They want the music industry to do unto the file-swapping services what the services did Unto the music companies--eclipse them with better technology and superior customer convenience.
Their vision might be called "everywhere Internet audio". Music fans instead of downloading files on KaZaA--whether they were using computers, home stereos, radios or handheld devices--would have access to all music the record companies hold in their vaults. Listeners could request that any song be immediately streamed to them via the Internet.
If consumers could do this, the argument goes, they would have no interest in amassing thousands of songs on their hard drives. There would be no "theft" of music, because no one would bother to take possession of the song. To clinch music fans loyalty to the new system, and make them willing to pay for it, the music companies and the supporting industry would need to provide attractively priced, easy-to-use services to give consumers full access to the hundreds of thousands of songs available to them. Consumers could still ask for song titles or artists, as they do now on KaZaA. But they could also, for example request rock "n" roll tunes like Hat that appeared for more than three weeks in Billboard's Top 10 during the 1960's. Or they could ask for early 1990's guitarists that sound like Eric Clapton, or new artists similar in style. to Alanis Morissette.
Requests could be intricate, like asking for music subsequently recorded by the original members of the Lovin's Spoonful. Or they could be simple, like requesting light jazz for dinner-party background music. The system would be interactive and could learn each user's tastes. As listeners voted thumbs up or down to tunes (should they choose to), the service would amend their personal libraries accordingly.
If it worked, it would be as if we each had our own private satellite radio channels--customizable collection of tunes for hundreds of millions of audiences of one. It is a compelling business model, and the current music companies, as the owners of the content, could be at the fore of the system.
A tiny taste of such an approach is available on Internet radio networks like live365.com. On such services, listeners can essentially customize a radio station to their individual tastes. But crucial to the future of everywhere Internet audio, many believe, lies in widespread wireless Internet access, because wireless means portability. "Wireless gives the record companies a chance to do it all over again, and this time get it right," said Jim Griffin, the former head Of technology at Geffen Records and now the chief executive of the music publisher Cherry Lane Digital. Mr. Griffin is also a founder of pholist.org, home of an active online discussion of music's future on the Internet.
Many of the brightest industry insiders, academies, lawyers, musicians, industry critics, broadcasters and venture capitalists assemble at pholist.org daily to debate the music business beyond downloading. Many say wireless holds the key. Myriad portable devices already offer Internet access. Some, like the BlackBerry, maintain an always-on wireless Internet connection. Some business-oriented devices, like the Palm
A．continue free swapping of files on the Internet
B．continue to use late-20th-century distribution technologies
C．use more advanced technology and provide convenience to customers
D．bring lawsuits against consumers for the music files they download from the Internet
Reading Comprehension(阅读理解) Passage 2 A friend of mine was fond of drawing horse. He drew the horses very well, but he always began the tail. Now it is the Western rule to begin at the head of the horse. That is why I was surprised. It struck me that it could not really make any difference whether the artist begins at the head or the tail or the belly（肚子） or the foot of the horse, if he really knows his business. And most great artists who really know their business do not follow other people’s rule. They make their own rules. Every one of them does his work in a way peculiar(奇特的) to himself; and the peculiarity means only that he finds it more easy to work in that way. Now the very same thing is true to literature(文学). And the question, "How shall I begin？" only means that you want to begin at the head instead of beginning at the tail or somewhere else. That is, you are not yet experienced(有经验的) enough to trust to your own powers. When you become more experienced you will never ask the question, and I think that you will often begin at the tail --that is to say, you will write the end of the story before you have even thought of the beginning. 根据短文完成1-5题，在空格处填写正确选项的字母。 1. A friend of the writer’s drew the horses ____. A. very badly B. in the way of western rule C. in the way of his own rule D. all of the above
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