A small business that buys goods from other firms and sells them to consumers is known as a _____.
A.wholesaler
B.retailer
C.distributor
D.franchiser
A.wholesaler
B.retailer
C.distributor
D.franchiser
A A company does not function in a vacuum, but rather as part of a society. That society consists of the people who work for it, the people and companies that do business with it, the public at large, and the government that regulates and taxes it, these groups are known as a companys "publics". In order for a company to deal with these publics effectively, a relationship of trust must exist. Employees will not cooperate with or put forth their best efforts for a company that they do not trust or that they feel is taking advantage of them. The public will not buy products or services from a company that, in their view, is not responsible or trustworthy.
B The government, as the protector of the society it governs、is especially cautious in dealing with a company that it regards as not operating in the public interest. Given these circumstances, every business, whether it is a giant corporation or a small factory, a five-star hotel or a roadside tavern, needs to give some thought to the relationship it has with all the various publics it interacts with, and the techniques that a company uses to imp rove these relationships are known as "public relations", also called PR.
C A classic example of public relations at work is McDonalds. It has always been important to McDonalds to be known as a company that values cleanliness, Indeed, the founder Ray Kroc emphasised cleanliness along with quality, service, and value as being the four most important things in any McDonalds operation. For that reason, Kroc instructed the first McDonalds franchisees to pick up all litter within a two-block radius of their stores, whether it was McDonalds litter or not.
D McDonalds has always been socially responsible and extremely concerned about its image. These two facts are part and parcel of its public relationships. To McDonalds, public relations activities go much deeper than simply sending out press releases and having corporate officers serve on various charitable boards. The company understands that real public relations means taking significant action first, then announcing them to the public. Without the first step, the second would be meaningless.
All businesses are involved in public relations.
A.
B.
C.
D.
NASA, the U.S. space agency, believes there's a good chance that we're not alone in the universe. Last fall, NASA began a new project called the High Resolution Microwave Survey (HRMS). Its aim: to find evidence of life in one of the billions of galaxies in the universe.
The search for intelligent life on other planets isn't new. It began almost 100 years ago. That's when scientists built a huge transmitter to send radio waves into space. Scientists thought smart beings on other planets might pick up the signals.
Scientists also have sent a message about humans and our solar system to a nearby constellation ( 星座 ). But because the constellation is 25,000 light years away, a return message wouldn't reach Earth for 50,000 years! So don't wait up for an answer.
So far, no extraterrestrial ( 地球外的 ) beings that we know of have returned our “ calls. ” But according to Dr. Jill Tarter, an HRMS scientist, we haven't exactly had our ears wide open. “ Now, however, ” says Dr. Tarter, “ we've built the tools we need to listen well.”
Last October, Dr. Tarter switched on the largest radio receiver in the world. It's an enormous metal bowl stretching 1,000 feet across a valley in Puerto Rico.
Meanwhile, another NASA scientist turned on a huge radio receiver in California's Mojave Desert. NASA hopes these big dishes-and others around the world-will pick up radio signals from new world.
Dr. Frank Drake has been searching for life in outer space for years. He explains the HRMS project this way: To listen to your radio, you move the tuner on the dial until the channels come in loud and clear: Now imagine radio receivers that scan our galaxy “listening” to 14 million channels every second. That's what NASA's radio receivers in Puerto Rico and California are doing.
But that's not all. Powerful computers hooked to the receivers examine every signal carefully. The computers try to match the signals to ones that scientists already recognize, such as human-made signals. If they can't, Drake and Tarter check on them. “It could prove there is radio technology elsewhere in the universe, ” says Dr. Tarter. “ And that would mean we're not alone. ” 26、NASA scientists started a new project in order to _______.
A、discover life in other galaxies
B、send human beings into space
C、find evidence of a new galaxy
D、confirm the number of galaxies
27、According to Dr.Jill Tarter ,the reason why we haven't received any return any return messages from outer space is that_______.
A、our ears are not sharp enough to hear them
B、our equipment hasn't been good enough
C、it takes millions of yuars for them to reach us
D、it takes quite a long time to send them
28、Dr.Jill Tarter compares the large receiver to _______.
A、the human ear
B、the universe
C、a metal bowl
D、a huge dish
29、According to Dr.Frank Drake ,NASA's radio receivers in Puerto Rico and California are _______.
A、trying to check on every channel carefully
B、moving the tuner on the dial for clear channels
C、scanning the universe for possible signals
D、picking up radio signals from new world
30、The best title of this passage is ________.
A、Signals from the Space
B、The Invention of New Radio Receivers
C、The Intelligent Life in Outer Space
D、NASA Listens for Space Neighbors
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