题目内容
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[主观题]
When we choose words, we need to choose the right type, right meaning, right ______ and right collocations of words.
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发布时间：2022-01-07
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A.conciseness
B.clearness
C.courtesy
D.completeness
题目内容
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更多“When we choose words, we need …”相关的问题
第1题
When we write an email, we should keep the principle of ________, that is, to choose polite words to express your idea.
第2题
We most often think of communication as talking, but it commonly occurs in other forms as
well. In addition to words, communication can occur in the form. of pictures or through actions.
点击查看答案
When we speak or write, we are using words to communicate our ideas and feelings. It is essential for people to use words effectively in order to communicate clearly. Although words may seem straightforward, they are as subject to misinterpretation as any other form. of communication.
Pictures can be a quite powerful form. of communication. You will understand this if you think of any great work of art. Businesses can successfully use pictures in posters, charts, signs, and packaging. When combining words and pictures, the design should be carefully planned out. The pictures used on posters and charts, as well as in brochures and advertisements, should complement rather than conflict with the words.
Action is an important form. of communication that we are often unaware of. As the adage says, "Actions speak louder than words." This medium is most important when dealing face-to-face with employees, colleagues, and clients. A frown, a handshake, a wink, and even silence all have meaning and people will attach significance to these actions. Just as it is important to choose our words carefully, it is also important to be aware of our actions and of how they may be perceived by others.
What is the main topic of the article？
A．Marketing
B．Communication
C．Actions
D．Businesses
第3题
Section BDirections: In this section, you will hear 3 short passages. At the end of each p
Section B
Directions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A, B, C and D.
听力原文： What is the best way to learn a language？ We should re member that we all learn our own language well when we were children. If we could learn a second language in the same way, it would not seem so difficult. Think of what a small child does. It listens to what people say and it tries to imitate what it hears. When it wrests something, it has to ask for it. It is using the language, talking in it, and thinking it all the time. If people had to use a second language all the time, they would learn it quickly.
We learn our own language by hearing people speak it, not by seeing what they write. We imitate what we hear. In school, though you learn to read and write as well as to hear and speak, it is best to learn all the new words through the ear. You can read them, spell them,-and write them later.
(27)
A．It learns to say by imitating what people say.
B．It learns to say by imitating what people hear.
C．It learns to say by thinking.
D．It learns to say by seeing.
第4题
How Advertisement Is DoneThe Language of the AdvertiserWhen we choose a word we do more th
How Advertisement Is Done
The Language of the Advertiser
When we choose a word we do more than give information; we also express out feelings about whatever we're describing. Words point to facts but often link these to attitudes at the same time; they can also affect the beliefs and attitudes of other people.
These two remarks are much the same, or are they？ What's the speaker's feeling towards the same dog in each case？ And how would the different descriptions affect the listeners？
Here comes that pet.
Here comes that dog.
The fact that words can work like this is important and valuable, for it adds a richness to our communication with one another. Advertisers make use of it in a number of ways.
Brand names
The manufacturer needs a name that will do more than just label: he wants a name that brings suitable associations as well the ideas that the word brings to the mind will help sell the product.
If all were available at the same price, which coat or suit would you choose from this range of shades—Dark Tan, Brown, Mud Brown？
Which of these shades of eye-show, Black Diamond, Black, Coaldust？
Key words
Because words have these associations, the advertiser is very careful about the way he describes his product and what it will do. Almost every advertisement has certain key words(sometimes, but not always, in bold or large letters, or beginning with a capital letter) that are intended to be persuasive, while at the same time appearing to be informative. It's difficult enough simply to describe what a thing is and how it works, especially in a few words, but the writers who write for the advertisements also try to include feelings, associations and attitudes.
Some words seem to have been so successful in selling that the advertisers use them almost as if they were magic key to a certain sale. How often, for instance, have you come across the word "golden" in advertisements？
Association of ideas
One thing reminds us of another, especially if we often see them together. These reminders(called "associations") are sometimes more imaginary than real: for many people a robin suggests Christmas, for others silver candlesticks suggest wealth.
The tricks of the advertising business we have so far described are all examples of the advertiser encouraging us to associate products with those things he thinks we really want a good jog, nice clothes, a sport car, a beautiful girlfriend perhaps most of all a feeling of importance. The "image" of a product is based on these associations, and the advertiser of ten creates a "good image" by showing us someone who uses his product and who leads the kind of life we should like to lead. We buy not just the product but the sense of importance that goes with it. We drink Coca-Cola not just for the taste, but because we would like to be thought of as being as gay as the energetic people who drink it in the ads.
How scientific is the science？
In this age of moon flights, heart transplants and wonder drugs, we are all impressed by science. If an advertiser links his claim with a scientific fact, there is even a chance we can be science. The question is simply whether the impressive air of the new discovery of the "man-made miracle" is being used to help or just to deceive us.
"The camera never lies"
Maybe we can't always believe what we're told, but surely we must accept what we're actually shown. The trouble is that when we look at the photograph we don't know how the photograph was taken, or even what was actually photographed.
Is that delicious-looking whipped cream really cream, or plastic froth？
Is that marvelous loss a sheet of glass？
Are the colours in fact s
A．Y
B．N
C．NG
第5题
How Advertisement Is DoneThe language of the advertiserWhen we choose a word we do more th
How Advertisement Is Done
The language of the advertiser
When we choose a word we do more than give information; we also express out feelings about what ever we' re describing. Words point to facts but often link these to attitudes at the same time; they can also affect the beliefs and attitudes of other people.
These two remarks are much the same--or are they？ What' s the speaker' s feeling towards the same dog in each case？ And how would the different descriptions affect the listeners？
Here comes that pet.
Here comes that dog.
The fact that words can work like this is important and valuable, for it adds a richness to our communication with one another. Advertisers make use of it in a number of ways.
Brand names
The manufacturer needs a name that will do more than just label: he wants a name that brings suit able associations as well--the ideas that the word brings to the mind will help sell the product.
If all were available at the same price, which coat or suit would you choose from this range of shades--Dark Tan, Brown, Mud Brown？
Which of these shades of eye-show--Black Diamond, Black, Coaldust？
Key words
Because words have these associations, the advertiser is very careful about the way he describes his product and what it will do. Almost every advertisement has certain key words(sometimes, but not al ways, in bold or large letters, or beginning with a capital letter)that are intended to be persuasive, while at the same time appearing to be informative. It' s difficult enough simply to describe what a thing is and how it works, especially in a few words, but the writers who write for the advertisements also try to include feelings, associations and attitudes.
Some words seem to have been so successful in selling that the advertisers use them almost as if they were magic key to a certain sale. How often, for instance, have you come across the word "golden" in advertisements？
Association of ideas
One thing reminds us of another -- especially if we often see them together. These reminders(called "associations")are sometimes more imaginary than real: for many people a robin suggests Christmas, for others silver candlesticks suggest wealth.
The tricks of the advertising business we have so far described are all examples of the advertiser encouraging us to associate products with those things he thinks we really want -- a good job, nice clothes, a sport car, a beautiful girlfriend -- perhaps most of all a feeling of importance. The "image' of a product is based on these associations, and the advertiser often creates a "good image" by showing us some one who uses his product and who leads the kind of life we should like to lead. We buy not just the product but the sense of importance that goes with it. We drink Coca-Cola not just for the taste, but because we would like to be thought of as being as gay as the energetic people who drink it in the ads.
How scientific is the science？
In this age of moon flights, heart transplants and wonder drags, we are all impressed by science. If an advertiser links his claim with a scientific fact, there is even a chance we can be blinded by science. The question is simply whether the impressive air of the new discovery or the "man-made miracle" is being used to help or just to deceive us.
"The camera never lies"
Maybe we can' t always believe what we' re told, but surely we must accept what we' re actually shown. The trouble is that when we look at the photograph we don' t know how the photograph was taken, or even what was actually photographed.
Is that delicious-looking whipped cream really cream, or plastic froth？
Is that marvelous gloss a sheet of glass？
Are the colours in fact so glowing or has a special effect been used？
It' s
A．Y
B．N
C．NG
第6题
Passage Three Education is not an end, but a means to an end. In other words, we do not
Passage Three
Education is not an end, but a means to an end. In other words, we do not educate children only for the purpose of educating them; our purpose is to prepare them for life. As soon as we realize this fact, we will understand that it is very important to choose a system of education which will really prepare children for life. It is not enough just to choose the first system of education one finds, or to continue with one's old system of education without examining it to see whether it is in fact suitable or not.
In many modern countries, it has for some time been fashionable to think that by free education for all—whether rich or poor, clever or stupid—one can solve all the problems of society and build a perfect nation. But we can already see that free education for all is not enough; we find in such countries a far larger number of people with university degrees than there are jobs for them to fill. Because of their degrees, they refuse to do what they consider "low" work; and, in fact, work with the hands is thought to be dirty and shameful in such countries.
But we have only to think a moment to understand that the work of a completely uneducated farmer is far more important than that of a professor. We can live without education, but we will die if we have no food. If no one cleaned our streets and took the rubbish away from our houses, we would have terrible diseases in our towns. In countries where there are no servants because everyone is ashamed to do such work, scientists have to waste much of their time doing housework.
In fact, when we say that all of us must be educated to prepare for life, it means that we must be educated in such a way that, firstly, each of us can do whatever job is suited to his brain and ability, and secondly, we can realize that all jobs are necessary to society, and it is very bad to be ashamed of one's work, or to scorn someone else's. Only such a type of education can be called valuable to society.
44. Education is______.
A. a purpose
B. a means
C. fashionable
D. the first system
第7题
Education is not an end, but a means to an end. In other words, we do not educate children
only for the purpose of educating them; our purpose is to fit them for life. As soon as we realize this fact, we will understand that it is very important to choose a system of education which will really prepare children for life. It is not enough just to choose the first system of education one finds, or to continue with one's old system of education without examining it to see whether it is in fact suitable or not.
点击查看答案
(85) In many modern countries it has for some time been fashionable to think that, by free education for all— whether rich or poor, clever or stupid—one can solve all the problems of society and build a perfect nation. But we can already see that free education for all is not enough; we find it in such countries a far larger number of people with university degrees than there are jobs for them to fill. Because of their degrees, they refuse to do what they think "low" work; and, in fact, work with the hands is thought to be dirty and shameful in such countries.
But we have only to think a moment to understand that the work of a completely uneducated farmer is far more important than the work of a professor—we can live without education, but we will die if we have no food.
In fact, when we say that all of us must be educated to fit us for life, it means that we must be educated in such a way that, firstly, each of us can do whatever job is suited to his brain and ability and, secondly, that we can realize that all jobs are necessary to society, and that it is very bad to be ashamed of one's work, or to scorn someone else's. Only such a type of education can be called valuable to society.
The first sentence of this passage means that______.
A．education is not the purpose of life
B．education is a way of life
C．education is to make people suitable for life
D．education is not fit for children
第8题
We should learn to choose our words carefully and use them______, or they will make our sp
eech silly and in bad taste.
点击查看答案
A．accurately
B．acutely
C．alertly
D．awkwardly
第9题
Section BDirections: In this section, you will hear 3 short passages. At the end of each p
Section B
Directions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A, B, C and D.
听力原文： We can make mistakes at any age. Some mistakes we make are about money. But most mistakes are about people. "Did Jerry really care when I broke up with Helen？" "When I got that great job, did Jim really feel good about it, as a friend？ Or did he envy my luck？" "And Paul-why didn't pick up that he was friendly just because I had a car？” When we look back, doubts like these can make us feel bad. But when we look back, it's too late.
Why do we go wrong about our friends or our enemies？ Sometimes what people say hides their real meaning. And if we don't really listen we miss the feeling behind the words. Suppose someone tells you, "You're a lucky dog." That's being friendly. But "lucky dog"？ There's a bit of envy in those words. Maybe he doesn't see it himself. But bringing in the "dog" bit puts you down a little. What he may be saying is that he doesn't think you deserve your luck.
"Just think of all the things you have to be thankful for" is another noise that says one thing and means another. It could mean that the speaker is trying to get you to see your problem as part of your life as a whole. But is he？ Wrapped up in this phrase is the thought that your problem isn't important. It's telling you to think of all the starving people in the world when you haven't got a date for Saturday night.
How can you tell the real meaning behind someone's words？ One way is to take a good look at the person talking. Do his words fit the way he looks？ Does what he says agree with the tone of voice？ His posture？ The look in his eyes？ Stop and think. The minute you spend thinking about the real meaning of what people say to you may save another mistake.
(27)
A．How to interpret what people say.
B．What to do when you listen to others talking.
C．How to avoid mistakes when you communicate with people.
D．Why we go wrong with people sometimes.
第10题
Choose the words in the sentence which you think should be read in weak forms. ----- We will wait till the end of the party.
A.till
B.the
C.of
D.wait
