Content - 40 pts Clearly states purpose and addresses a specific reader Explains key terms and orients the reader according to audience needs Topic is focused, manageable, and plausible Introduction states problem, purpose, sources, scope, and organization of proposal Proposed program provides a specific plan of action and justifies each task Qualifications and experience indicate skills, work record, and available resources Budget is complete, correct, and includes in-text citations to sources used Meets required length and follows instructions Style - 30 pts Tone is professional, avoiding pompous/disrespectful language Paragraphs are coherent, weaving topic sentences and transitions with new info Items in series or lists reflect parallel structure Active voice is predominant, connecting agents with verbs Word choice (includes technical jargon) is strategic for audience level, yet natural Spelling, grammar, and punctuation are accurate Document Design - 30 pts Formatting and structure are internally consistent Headings and guideposts are used effectively Important information is positioned strategically for emphasis Typography enhances legibility and visual appeal Layout observes basic unit of entire document Chunking, white space, and highlighting facilitate readability