Newspaper columns were full of ____________ tales.

SECTION B PASSAGES

Directions: In this section, you will hear several passages. Listen to the passages carefully and then answer the questions that follow.

听力原文： Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a news paper would be like without advertisements. Would you like to read only closely-printed columns of news in your daily pa per？ A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.

We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price !

Another thing we mustn’t forget is the "small ads" , which are in virtually every newspaper and magazine. What a tremendously useful service they perform. for the community ! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" columns, but by far the most fascinating section or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature.

Which of the following might best express the main idea of this passage？

A．Advertising performs a useful service to the community.

B．All advertisements are useful.

C．Advertising makes a great contribution to our wealth.

D．Qualified products need to be advertised.

ertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about.【C2】______ you wanted to buy a washing machine, it is more likely that you would obtain details regarding performance, price, etc, from an advertisement. Lots of people【C3】______ that they never read advertisements, but this claim may be seriously doubted. It is【C4】______ possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper【C5】______ be like without advertisements. Would you enjoy【C6】______ at a blank wall or reading railway bye-laws while waiting for a train？ Would you like to read only closely-printed columns of news in your daily paper？ A cheerful, witty advertisement makes such a【C7】______ to a drab wall or a newspaper full of the daily ration of calamities. We must not forget,【C8】______ , that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this【C9】______ of revenue. The fact that we pay so【C10】______ for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

【C1】

A．obtains

B．requires

C．gains

D．derives

sm. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to threw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies arc making. Why don't they stop advertising and reduce the price of their goods？ After all, it's the consumer who pays."

The poor old consumer. He would have to pay a great deal more if advertising didn't create mass markets for products. It is just because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives large from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing-machine, it is more than likely you would obtain details regarding performance, price, etc. from an advertisement.

Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too] Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway by-laws while waiting for a train？ Would you like to read only closely-printed columns of news in your daily paper？ A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.

We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price !

Another thing we shouldn't forget is the "little ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform. for the community ! Just about anything can be accomplished through these columns. For example, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" columns; but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!

An argument made by critics of advertisers is that______

A．advertising makes contribution to the pockets.

B．readers claim they never read advertisements.

C．advertising may entail a price rise for goods.

D．little ads invariably appeal to baser instincts.

Part B (10 points)

You are going to read a list of headings and a text about the functions of advertisement. Choose the most suitable heading from the list for each numbered paragraph. There is one extra beading which you do not need to use.

A. Advertisements add interests to life

B. Advertisements help to save money

C. Criticisms on advertisers

D. Usefulness of small advertisements

E. True aesthetic value of advertisement

F. Informing: the chief function of advertising

(41)______.

Advertisers tend to think big and perhaps this is why they're always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous", they say", that this entirely unproductive industry (ff we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price Of their goods？ After ail, it's the consumer who pay…"

(42)______.

The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.

(43)______.

Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway laws while waiting for a train？ Would you like to read only closely-printed columns of news in your daily paper？ A cheerful, witty advertisement makes such a difference to a drab wall or newspaper full of the daily ration of calamities.

(44)______.

We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

(45)______.

Another thing we mustn't forget is the "small ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform. for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" columns; but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!

The new type of advertisement which is appearing in newspaper columns ______.

A．promises useful advice to those looking for employment

B．divides available jobs into various types

C．informs employers that people are available for their job vacancies

D．informs job hunters of the job vacancies

The new type of advertisement which is appearing in newspaper columns ______.

A．promises useful advice to those looking for employment

B．divides avaiable jobs into various types

C．informs employers that people are available for their job vacancise

D．informs job hunters of the job vacancies

sm. Their critics seem to resent them because they have a flair for serf-promotion and because they have so much money to throw around. "It's iniquitous,' they say, that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods？ After all, it's the consumer who pays. The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing ma chine, it is more than likely you would obtain details regarding performance, price, etc. , from an advertisement. Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train？ Would you like to read only closely printed columns of news in your daily paper？ A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets, Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daffy paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price! Another thing we mustn't forget is small ads. Which are in virtually every newspaper and magazine. What a tremendously useful service they perform. for the community! Just about anything Can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the hatch, match and dispatch column but by far the most fascinating section is the personal or agony column. No other item in a newspaper pro rides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!

What is main idea of this passage？

A．Advertisement.

B．The benefits of advertisement.

C．Advertisers perform. a useful service to communities.

D．The costs of advertisement.

ism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It's iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don't they stop advertising and reduce the price of their goods？ After all, it's the consumer who pays. "

The poor old consumer! He'd have to pay a great deal more if advertising didn't create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc. , from an advertisement.

Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train？ Would you like to read only closely printed columns of news in your daily paper？ A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.

We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

Another thing we mustn't forget is the "small ads. " which are in virtually every newspaper and magazine. What a tremendously useful service they perform. for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It's the best advertisement for advertising there is!

What is the main idea of this passage？

A．Advertisement.

B．The benefits of advertisement.

C．Advertisers perform. a useful service to communities.

D．The costs of advertisement.

rtisment. Choosethe most suitable heading from the list A-F for eachnumbered paragraph (41-45). There isone extra heading which you do not need to use. Mark your answers on ANSWER SHEET 1.(10 points) [A]Advertisements add interests to life [B] Advertisementshelp to save money [C]Criticisms on advertisers [D]Usefulness of small advertisements [E]True aesthetic value of advertisement [F]Informing : the chief function of advertisingAdvertisers tend to think big and perhapsthis is why they're always coming in for criticism. Their critics seem toresent them because they have a flair for self-promotion and because they haveso much money to throw around. "It's iniquitous," they say,"that this entirely unproductive industry (if we can call it that) shouldabsorb millions of pounds each year. It only goes to show how much profit thebig companies are making. Why don't they stop advertising and reduce the priceof their goods？ After all, it's the consumer who pay... "The poor old consumer! He'd have to pay agreat deal more if advertising didn't create mass markets for products. It isprecisely because of the heavy advertising that consumer goods are so cheap.But we get the wrong idea if we think the only purpose of advertising is tosell goods. Another equally important function is to inform. A great deal ofthe knowledge we have about household goods derives largely from theadvertisements we read. Advertisementsintroduce us to new products or remind us of the existence of ones we alreadyknow about. Supposing you wanted to buy a washing machine, it is more thanlikely you would obtain details regarding performance, price, etc. , from anadvertisement.Lots of people pretend that they neverread advertisements, but this claim may be seriously doubted. It is hardlypossible not to read advertisements these days. And what fun they often are,too! Just think what a railway station or a newspaper would be like without advertisements.Would you enjoy gazing at a blank wall or reading railway laws while waiting fora train？ Would you like to read only closely-printed columns of news in yourdaily paper？ A cheerful, witty advertisement makes such adifference to a drab wall or newspaper full of the daily ration of calamities.根据以上内容，回答1~5题。 __________。

newspaper resigned on Friday evening after admitted that he had repeatedly plagiarized from other writers. (67) The White House called his actions unaccepted. (68) The aide, Tim Goeglein, worked for Mr. Bush since 2001, as a liaison to social and religious conservatives, an important component of the president's political base. (69) Mr. Goeglein was influential in decisions on a range of question important to that constituency, including stem cell research, abortion and faith-based initiatives. A blogger in Mr. Goeglein's hometown, Fort Wayne, Ind. , found the plagiarism. (70) "This is not acceptable, and we are being disappointed in Tim's actions," a White House spokeswoman, Emily Lawrimore, said Friday morning, hours before Mr. Goeglein resigned. (71) "He is offered no excuses, and he agrees it was wrong. " (72) Mr. Goeglein, 44, is small known outside Washington. (73) He is a familiar figure to conservatives and evangelical Christians, who knew him as a spokesman for Gary L. Bauer, the conservative who ran as president in 2000. (74) When Mr. Bauer dropped out the race, Mr. Goeglein signed on with Mr. Bush, eventually becoming a top aide to Karl Rove, the chief political strategist. (75) He was the eyes and ears of the White House in the world of religion conservatives and an emissary to that world for Mr. Rove and the president.

(46)