更多“If a marketing researcher choo…”相关的问题
第1题
Everybody in our office received an ________ (invite) to their wedding party.
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第2题
Teaching new vocabulary knowledge in contexts is helpful for learners to form _______ in their mind.
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第3题
A person's ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.
A、subculture
B、family
C、social class
D、reference groups
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第4题
Joe is a computer service technician. People in his neighborhood usually depend on his suggestions for purchasing any computer accessory or hardware, as they believe that he has access to far more information on computer technology than the average consumer. The neighbors are also aware that Joe has the required knowledge and background for understanding the technical properties of the products. Within this context, Joe can be called a(n) ________.
A、transactional leader
B、opinion leader
C、role model
D、gate-keeper
E、international marketer
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第5题
People are more likely to notice stimuli whose deviations are large in relation to the normal size of the stimuli.
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第6题
Ford Motors uses the ad caption "Magnify the Adventure" to promote its latest SUV, the Ford Endeavour. The ad features the car traveling through an uneven, rocky terrain. Within the context of Jennifer Aaker's brand personality analysis, Ford Endeavour is most likely to be strong on which of the following traits?
A、sincerity
B、intelligence
C、sophistication
D、ruggedness
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第7题
The buying process starts when the buyer decides to, or enters, a store or service provider's facility.
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第8题
A consumer who uses Google to find comparative reports on new automobiles, is most likely using which of the following information sources for assistance?
A、commercial
B、public
C、experiential
D、personal
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