题目内容
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[主观题]
Sales of newspapers may be falling, but the power of the press has not been ________.
A.decayed
B.corroded
C.eroded
D.rotten
提问人：网友xia2020
发布时间：2022-01-07
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A．have been used
B．will be used
C．is being used
D．has been used
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更多“Sales of newspapers may be fal…”相关的问题
第1题
Advertising media like direct mail, radio, television and newspapers ______ to increase th
e sales of industrial products.
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第2题
Advertising media like direct mail, radio, television and newspapers ______ to increase th
e sales of industrial products.
点击查看答案
A．have been used
B．will be used
C．is being used
D．has been used
第3题
Advertising has its origins in_________.A．shop window displays and the wrapping of goodsB．
Advertising has its origins in_________.
A．shop window displays and the wrapping of goods
B．face to face contact between sellers and buyers
C．the communicative abilities of a trained sales person
D．articles in newspapers and magazines
第4题
Direct adverting includes all forms of sales appeals, mailed, delivered, or exhibited dire
ctly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.
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All forms of sales appeals that are sent through the mails are considered direct-mail advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the product's local distributors. The direct-mail appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal selling is involved, other methods are needed to persuade people to send in orders by mall. In addition to newspapers, magazines, radio, and television, other special devices order promotions are designed to accomplish a complete selling job without salespeople.
Used for the same broad purposes as direct-mall advertising, unmailed direct-mail advertising, includes all forms of indoor advertising displays and all printed sales appeals distributed from door to door, handed to customers in retail stores or conveyed in some other manner directly to the recipient.
With each medium competing keenly for its share of the business, advertising agencies continue to develop new techniques for displaying and selling wares and services. Among these techniques have been vastly improved printing and reproduction methods in the graphic field, adapted to magazine advertisements and to direct-mail enclosures; the use of color in newspaper advertisements and in television; and outdoor signboards more attractively designed and efficiently lighted. Many subtly effective improvements are suggested by advertising research.
Direct advertising ______.
A．includes all forms of sales appeals to the prospective buyer
B．is produced mainly for newspaper or television
C．is an activity by which real products are shown to buyers
D．uses post as a chief means to contact prospective buyers
第5题
Advertisers are often criticized for their unscrupulous manipulation of peoples tastes and
wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material. Which one of the following, if true, would most strengthen the argument？
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A．The advertisers switched their advertisements to other family newspapers.
B．Some advertisers switched from family newspapers to advertise in the changed publication.
C．The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.
D．People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence .
E．It was expected that the changed publication would appeal principally to those in a different income group.
第6题
Direct advertising includes all forms of sales appeals, mailed, delivered, or exhibited di
rectly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.
点击查看答案
All forms of sales appeals that are sent through the mails are considered direct-mall advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the products local distributors. The direct-mall appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.
When no personal selling is involved, other methods are needed to persuade people to send in orders by mail. In addition to newspapers, magazines, radio, and television, other special devices, order promotions are designed to accomplish a complete selling job without salespeople.
Used for the same broad purposes as direct-mail advertising, unrolled direct-mail advertising, includes all forms of indoor advertising displays and all printed sales appeals distributed from door to door, handed to customers in retail stores or conveyed in some other manner directly to the recipient.
With each medium competing keenly for its share of the business, advertising agencies continue to develop new techniques for displaying and selling wares and services. Among these techniques have been vastly improved printing and reproduction methods in the graphic field, adapted to magazine advertisements and to direct-mail enclosures; the use of color in newspaper advertisements and in television; and outdoor signboards more attractively designed and efficiently lighted. Many subtly effective improvements are suggested by advertising research.
Direct advertising ______.
A．includes all forms of sales appeals to the prospective buyer
B．is produced mainly for newspaper or television
C．is an activity by which real products are shown to buyers
D．uses post as a chief means to contact prospective buyers
第7题
听力原文：Decreasing circulation has been a problem for newspapers for some years. The Inte
听力原文： Decreasing circulation has been a problem for newspapers for some years. The Internet is just the most recent competitor for people's time.
American media are privately owned. Newspapers get some of their money from renders. But mostly they depend on businesses to buy advertising space in their pages. The larger the circulation, the more a newspaper can charge advertisers. But recently, several newspapers have admitted lying about their number of readers.
The Tribune Company announced that it had overstated sales of two of its papers. These were Newsday and the Spanish-language paper Hoy. The Tribute Company also owns the Los Angeles Times and the Chicago Tribune. In July, the Audit Bureau of Circulations punished Newsday and Hoy. The two newspapers will have to report their circulation numbers more often than usual for the next two years.
Recently the Belo Corporation announced it had overstated the circulation of the Dallas Morning News, in Texas. The publisher will repay 23 million dollars to advertisers. It will also provide four million dollars in free advertising. Other publishers that falsely reported their circulations will also be repaying advertisers trillions of dollars.
An Audit Bureau spokeswoman says eases like these recent ones appear to be ram. But the Securities and Exchange Commission announced that it would expand its investigation to oilier newspapers.
(33)
A．The decreasing circulation of American newspapers.
B．The investigation on American newspapers.
C．The false circulation reports of American newspapers.
D．The punishment on American newspapers.
第8题
Advertising is a multibillion dollar business in the United States. More than 33 billion d
ollars are spent each year for advertising. Advertisements and commercials pay for most television and radio programs. Advertisements also pay for the cost of magazines and newspapers and help sell a product to consumers. It tells about the product. It tells people that the product is better than other products, and it makes the name of the products famous.
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Most people see and hear advertising many times every day. Advertisements, or ads, are everywhere. They are in newspapers and magazines; they are on radio and TV; they even come to our mailboxes at home.
Companies or businesses buy space for their ads in newspapers and magazines. They might buy half of a page, one-quarter of a page, or one-eighth of a page. Newspaper ads usually tell customers about sales or special prices in nearby retail stores. Local businesses often advertise in the newspaper because many people in the local area read the paper every day, and the ads may change everyday.
Newspapers also have classified ads. Classified ads are a special secial section of the newspaper. These ads are very small. People advertise things tha they want to buy, sell, or rent. Anyone can buy an ad in the classified section.
On radio and TV, advertisers buy lime. They may buy a 30-second or a 1-minute commercial. TV time is very expensive, and it is even more expensive on more popular TV and radio shows. A 30-second commercial might cost $150 000, but if60 million people are watching the program, the cost per person is about 1/4 cent.
Another way to tell the consumer about a product is by direct-mail advertising. Companies mail advertisements to consumers. These ads are in the mailbox almost every day. They are mailed .directly to the consumer. If advertisers want to sent the ad to everyone in the neighborhood or in the city', they send the ad to "Occupant" or "Resident". This way the ad goes to every house in the area.
The best title for the passage is ______.
A．Ways of Advertising
B．Developments of Advertising
C．The Business of Advertising
D．Costs of Advertisements
第9题
To its fans, it is addictive. To the media, it is a promising money-maker. Sudoku, an old
puzzle long popular in Japan is fast ga【66】popularity the world over. In Britain, a sudoku book is a bestseller and national newspapers are competing【67】(feverish) to publish the most, and the most fiendish, puzzles.【68】, the puzzle is being published in newspapers from Australia to Croatia to America. Even the New York Times is considering intr【69】sudoku in its Sunday magazine, alongside its venerated crossword.
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The game's ap【70】is that its rules are as simple as its solution is complex. On a board of nine-by-nine sq【71】most of them empty, players must fill in each one【72】a number so that each row (left to right), column (top to bottom) and block (in bold lines)【73】1 to 9. Advanced ver【74】use bigger boards or add letters from the alphabet.
Sudoku--the Japanese word combines " number" and " single"--seems perfectly suited【75】modern times, a puzzle for an era when people are more nu【76】than literate. And like globalism itself, sudoku transcends borders by【77】(require) no translation.
The overall business of puzzles is hard to measure【78】revenues in America from magazines, syndicated newspaper sales, books, and online and phone services are almost $ 200m annually. The New York Times【79】millions of dollars a year from its crosswords and hundreds of thousands from a special phone service that provides hi【80】. Over 30,000 people pay $ 35 a year for the newspaper's e-mail version.
(61)
第10题
Section A Exploratory Reading Skim the following p...
Section A Exploratory Reading Skim the following passage and decide whether the following statements are true or false according to the passage. Advertising has become a very specialized activity in modern times. In the business world of today, supply is usually greater than demand. There is great competition between different manufacturers of the same kind of product to persuade customers to buy their own particular brand. They always have to remind the consumer of the name and the quality of their product. They do this by advertising. The manufacturer advertises in the newspapers and on posters. He sometimes pays for songs about his product in commercial radio programs. He employs attractive sales girls to distribute samples of it. He organizes competitions with prizes for the winners. He often advertises on the screens of local cinemas. Most important of all, in countries that have television he has advertisements put into programs that will accept them. Manufacturers often spend large sums of money on advertisements. We buy a particular product because we think that it is the best. We usually think so because of the advertisements that say so. Some people never pause to ask themselves if the advertisements are telling the truth. Statements 1. Demand is usually greater than supply in modern business world.
