题目内容
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[主观题]
Market segmentation refers to the process of subdividing a market into clearly identifiable groups of customers with similar needs, desires, and demand characteristics.
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发布时间：2022-01-07
题目内容
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更多“Market segmentation refers to …”相关的问题
第3题
There are 4 types of market segmentation which are most commonly used. They are: demographic segmentation, behavioral segmentation, ___________ segmentation and Geographic segmentation.
第4题
Which of the following is not an explanation for a downward slope in the yield curve？
A、Liquidity preference
B、Expectations theory
C、Government policy
D、Market segmentation
第6题
_________ is to identify distinct groups of consumers whose purchasing behavior. diffe
A.Market Segmentation
B.Market Penetration
C.Market Targeting
D.Market Positioning
第7题
What is Market Segmentation？Market segmentation is the process by which companies divide c
What is Market Segmentation？
Market segmentation is the process by which companies divide consumers into separate groups that share similar characteristics or needs.
Because of these similarities, consumers within a particular market segment are likely to respond to similar marketing strategies and (144) . By identifying market segments, providers of goods or services are better able to determine appropriate pricing, distribution, sales and advertising strategies, and meet their customers' unique needs.
The process of segmentation is (145) from targeting, which is the choice companies make about which market segments to address. The intent of market segmentation is to identify similar groups of consumers and understand their desires and behaviors. Targeting is a strategic choice that determines which of these market segments a company wishes to (146) and which the company may wish to ignore.
(44)
A．promotes
B．promoting
C．promotions
D．promotional
第8题
Market segmentation is the process of dividing a broad consumer or business market in
to sub-groups of consumers.()
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第9题
Lucy’s Swimwear Boutique offers swimwear that is targeted at affluent people who can affor
d to buy expensive, handmade swimsuits. Which of the following approaches to market segmentation is Lucy’s Swimwear Boutique using？
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A、Broad differentiation strategy
B、Low market segmentation
C、Medium market segmentation strategy
D、Broad high-cost strategy
E、Focus differentiation strategy
第11题
This process involves___________.
A、Sales
B、Market segmentation
C、Market targeting
D、Market positioning
