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Everyone who buys a given product wants the same benefits from it.
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发布时间：2022-01-07
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第1题
Other things the same, when the real exchange rate of the dollar appreciates, U.S. goods become more attractive to U.S. residents, but less attractive to foreign residents.
第2题
His failing in the exam ________ us because he was always an outstanding student.
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第4题
If your guest wants to go somewhere in the city, you can give them a map or even draw one with a few locations they may want to visit. Make sure to:().
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A、Write both English and the local language, so taxi drivers can read it
B、Be direct when directing
C、Give directions from the guests’ perspective
D、All of the above are good practices
第5题
An undifferentiated marketing approach to full market coverage designs a marketing program for a product with a superior image that can be sold to the broadest number of buyers.
第6题
Red Bull enlisted college students as "Red Bull student brand managers" to distribute samples, research drinking trends, design on-campus product promotion activities, and write stories for student newspapers. From a marketing management perspective, which of the following brand equity drivers is most applicable in the given scenario?
A、the profitability associated with brand development
B、associations indirectly transferred to the brand by linking it to a person
C、the product and all accompanying marketing activities and supporting marketing programs
D、the initial choices for the brand elements or identities making up the brand
第7题
In ________ marketing, the firm operates in several market segments and designs different products for each segment.
A、individual
B、undifferentiated
C、differentiated
D、niche
第8题
Brand ________ are devices that can be trademarked and serve to identify and differentiate the brand.
A、elements
B、value propositions
C、perceptions
D、images
第9题
To achieve integrated marketing, marketers need a variety of different marketing activities that consistently reinforce the brand promise.
第10题
If consumers can easily recall and recognize a brand element, the brand element is said to be ________.
A、meaningful
B、protectable
C、adaptable
D、memorable
