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根据短文回答 31～35 题。 Characteristics of PublicityPublicity offers several benefits.Th

根据短文回答 31～35 题。

Characteristics of Publicity

Publicity offers several benefits.There are no costs for message time or space。An ad in prime-time television may cost$250.000 to$500.000 0r more per minute。whereas a five-minute report on a network newscast would not cost anything.However, there are costs for news releases,a publicity department,and other items.As with advertising,publicity reaches a mass audience.Within a short time。new products or company policies are widely known.

Credibility about messages is high,because they are reported in independent media.A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity Similarly, people are more Likely to pay attention to news reports than to ads.For example.The Women's Wear Daily has both fashion reports and advertisements.Readers spend time reading the stories,but they flip through(浏览)the ads.Furthermore,there may be l o commercials during a half-hour television program or hundreds of ads in a magazine.Feature stories are much fewer in number and stand out clearly.

Publicity also has some significant limitations.A firm has little control.over messages,their timin9,their placement,or their coverage by a given medium.It may issue detailed news releases and find only portions cited by the media；and media have the ability to be much more critical than a company would like.

For example in l 982。Procter Gamble faced a substantial publicity problem over the meaning of its 123-year-old company logo(标志).A few ministers and other private citizens believed that the symbol was sacrilegious(亵渎的).These beliefs were covered extensively by the media and resulted in the firm receiving 1 5.000 phone calls about the rumor in June alone.To combat this negative publicity, the firm issued news releases featuring prominent clergy(神父)that refuted(消除)the tumors,threatened to sue(控告)those people spreading the stories,and had a spokesperson appear on Good Morning America.The media cooperated with the company and the false rumors were temporarily put to rest.However, in l 985。negative publicity became so disruptive that Procter& Gamble decided to remove the logo from its products.

A firm may want publicity during certain periods.Such as when a new product is introduced or new store opened。but the media may not cover the introduction or opening until after the time it would aid the firm.Similarly, the media determine the placement of a story：it may follows a report on crime or sports.Finally, the media determine whether to cover a story at all and the amount of coverage to be devoted to it.A company-sponsored jobs program might go unreported or receive three-sentence coverage in a local newspaper.

第 31 题 The word "mass"in Line 5 could best be replaced by（）.

A．grouped.

B．crowded.

C．gathered.

D．large.

提问人：网友boylove1 发布时间：2022-01-07
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更多“根据短文回答 31～35 题。 Characteristic…”相关的问题
第1题
阅读短文，回答 31～35 题： 第 31 题 The reason why the toys most boys play with are di

阅读短文，回答 31～35 题：

阅读短文，回答 31～35 题： 第 31 题 The reason why the toys mo

第 31 题 The reason why the toys most boys play with are different from those that girls play with is that__________

阅读短文，回答 31～35 题： 第 31 题 The reason why the toys mo

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第2题
根据短文回答 31～35 题。 The Greatest Show on Earth The Olympic Games are the greatest

根据短文回答 31～35 题。

The Greatest Show on Earth

The Olympic Games are the greatest festival of sport in the world Every four years, a hundred or more countries send their best sportsmen to compete for the highest honors in sport As many as 6,000 people take part in over 20 sports For the winners, there are gold medals and glory But there is honor, too, for all who compete, win or lose That is in the spirit of the Olympics--to take part is what matters

The Olympic Games always start in a bright color and action The teams of all the nations parade in the opening ceremony and march round the track The custom is for the Greek team to march in first For it was in Greece that the Olympics began The team of the country where the Games are being held -- the host country -- marches in last

The runner with the Olympic torch (火炬) then enters the stadium and lights the flame A sportsman from the host country takes the Olympic oath (宣誓) on behalf of all the competitors The judges and officials also take an oath After the sportsmen march out of the stadium, the host country puts on a wonderful display

The competitions begin the next day there are usually more than twenty sports in the Games The rule is that there must be at least fifteen The main events are in track and field, but it is a few days before these sports start Each day the competitors take part in a different sport--riding, shooting, swimming, and cross-country running Points are gained for each event Medals are awarded for the individual winners and for national teams

More and more women are taking part in the games they first competed in 1900, in tennis and golf, which are no longer held in the Olympics Women's swimming events were introduced in 1912 But it was not until 1928 that there were any track and field events for women Now, they compete in all but half a dozen of the sports In horse riding, shooting, and boat racing, they may compete in the same events as the men

第 31 题 Why is there honor for the losers as well as for the winners？

A．Because failure is the mother of success

B．Because losers need encouragement

C．Because losers and winners should be equally treated

D．Because what really matters is take part in the Olympic Games

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第3题
根据短文回答 31～35 题。 Teaching Poetry No poem should ever be discussed or "analyzed

根据短文回答 31～35 题。

Teaching Poetry

No poem should ever be discussed or "analyzed", until it has been read aloud by someone, teacher or student. Better still, perhaps, is the practice of reading it twice, once at the beginning of the discussion and once at the end, so the sound of the poem is the last thing one hears of it.

All discussions of poetry are, in fact, preparations for reading it aloud, and the reading of the poem is, finally, the most telling "interpretation" of it, suggesting tone, rhythm, and meaning all at once. Hearing a poet read the work .in his or her own voice, on records or on film, is obviously a special reward. But even those aids to teaching can not replace the student and teacher reading it or, best of all, reciting (背诵) it.

I have come to think, in fact, that time spent reading a poem aloud is much more important than "analyzing" it, if them isn't time for both. I think one of our goals as teachers of English is to have students love poetry. Poetry is "a criticism of life", and "a heightening (提升) of life". It is "an approach to the truth of feeling", and it "can save your life". It also deserves a place in the teaching of language and literature more central than it presently occupies.

I am not saying that every English teacher must teach poetry. Those who don't like it should not be forced to put that dislike on anyone else. But those who do teach poetry must keep in mind a few things about its essential nature, about its sound as well as its sense, and they must make room in the classroom for hearing poetry as well as thinking about it.

第 31 题 To have a better understanding of a poem, one should（）

A．discuss it with others

B．analyze it by oneself

C．copy it down in a notebook

D．practice reading it aloud

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第4题
根据短文回答 31～35 题。 The Barbie Dolls In the mid 1940's,the young ambitious duo（一

根据短文回答 31～35 题。

The Barbie Dolls

In the mid 1940's,the young ambitious duo(一对艺人)Ruth and Elliot Handler, owned a company that made wooden picture frames.It was in 1945 that Ruth and Elliot Handler joined with their close friend Harold Mattson to form. a company that would be known for the most famous and successful doll ever created.This company would be named Mattel,MATT for Mattson.and EL for Elliot.

In the mid 1950's,while visiting Switzerland,Ruth Handler purchased a German Lilfi doll.Lilli was a shapely, pretty fashion doll first made in 1955.She was originally fashioned after a famous cartoon character in The West German Newsletter,Build.Lilli is the doll that would inspire Ruth Handler to design the Barbie doll.With the help of.her technicians and engineers at Mabel,Barbie was born。Ruth then hired Charlotte Johnson,a fashion designer,to create Barbie's wardrobe.It was in 1958 that the patent for Barbie was obtained.This would be a fashion doll unlike any of her time.She would be long limbed,shapely, beautiful,and only 11.5 inches tall.Ruth and Elliot would name their new fashion doll after their own daughter,Barbie.

In 1959,the Barbie doll would make her way to the New York Toy Show and receive a cool reception from the toy buyers.

Barbie has undergone a lot of changes over the years and has managed to keep up with current trends in hairstyles,makeup and clothing.She is a reflection of the history of fashion since her introduction to the toy market.

Barbie has a universal appeal and collectors both young and old enjoy time spent and memories made with their dolls.

第 31 题 When Ruth and Elliot Handler were young.they had a strong desire（）

A．to go to school.

B．to take photos.

C．to make wooden frames.

D．to be highly successful.

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第5题
根据短文回答 31～35 题。 Two People, Two Paths You must be familiar with the situation

根据短文回答 31～35 题。

Two People, Two Paths

You must be familiar with the situation: Dad's driving; Mum's telling him where to go. He's sure that they need to turn left. But she says it's not for another two blocks. Who has the better sense of direction？ Men or women.

They both do, a new study says, but in different ways.

Men and women, Canadian researchers have found, have different methods of finding their way. Men look quickly at landmarks (地标) and head off in what they think is the right direction. Women, however, try to picture the whole route in detail and then follow the path in their head.

Women tend to be more detailed," said Edward Cornell, who led the study, "while

men tend to be a little bit faster and...a little bit more intuitive (直觉感知的)."

In fact, said Cornell, "sense of direction" isn't one skill but two.

The first is the "survey method". This is when you see an area from above, such as a printed map. You can see, for example, where the hospital is, where the church is and that the supermarket is on its right.

The second skill is the "route method". This is when you use a series of directions. You start from the hospital, then turn left, turn right, go uphill -- and then you see the supermarket.

Men are more likely to use the survey method while women are more likely to use one route and follow directions.

Both work, and neither is better.

Some scientists insist that these different skills have a long history. They argue it is because of the difference in traditional roles.

In ancient times, young men often went far away with the older men to fish or hunt. The trip took hours or days and covered unfamiliar places. The only way to know where you were was to use the survey method to remember landmarks -- the mountains, the lakes and so on.

The women, on the other hand, took young girls out to find fruits and plants. These activities were much closer to home but required learning well-used paths. So, women's sense of space was based on learning certain routes.

第 31 题 When finding his way, Dad tends to rely on（）.

A．his intuitive knowledge

B．his book knowledge

C．Mum's assistance

D．the police's assistance

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第6题
根据短文回答 31～35 题。 Sleep Necessary for Memories Burning the midnight oil before

根据短文回答 31～35 题。

Sleep Necessary for Memories

Burning the midnight oil before an exam or interview does harm to the performance according to a recent research which found that sleep is necessary for memories to be taken back into the brain.A good night's sleep within 30 hours of trying to remember.A new task is a required condition of having good recall in the weeks ahead,scientists have found.

The research,published in the December issue of Nature Neuroscience,showed that it was the act of sleep,rather than the simple passage of time,that was critical for long-term memory formation.

"We think that getting that first night's sleep starts the process of memory consolidation(巩固),"said Robert Stick gold,a sleep researcher at Harvard Medical School who conducted the latest study.

"It seems that memories normally wash out of the brain unless some process nails them down.My suspicion is that sleep is one of those things that does the nailing down,"Professor Stick gold said.

With about one in five people claiming that they are so chronically short of sleep that it affects their daily activities,the latest work emphasizes the less well-understood side effect-serious memory impairment(损害).

Volunteers in an' experiment found it easier to remember a memory task if they were；allowed to sleep that night.But for those kept awake,no amount of subsequent sleep made up for the initial loss.

Professor Stick gold's team trained 24 people to identify the direction of three

diagonal(斜线形的)bars flashed for a sixtieth of a second on a computer screen full of horizontal(水平的)stripes.

Half of the subjects were、kept awake that night,while the others slept.Both groups were allowed to sleep for the second and third nights to make up for any differences in tiredness between the volunteers.

Those who slept the first night were significantly and consistently better at remembering the task while the second group showed no improvement despite enjoying two nights of catch-up sleep.

第 31 题 The research published in nature Neuroscience showed that what was essential to the formation of long-term memory was（）

A．intelligence.

B．time.

C．food.

D．sleep.

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第7题
根据短文回答 31～35 题。 Sleepless at Night It was a normal summer night. Humidity （湿

根据短文回答 31～35 题。

Sleepless at Night

It was a normal summer night. Humidity (湿气) hung in the thick air.

I couldn't go to sleep, partly because of my cold and partly because of my expectations for the next day. My, mum had said that tomorrow was going to be a surprise.

Sweat stuck to my aching body. Finally, I gathered enough strength to sit up. I looked out of my small window into the night. There was a big bright moon hanging in the sky, giving off a magic glow.

I couldn't stand the pressure anymore, so I did what I always do to make myself feel better. I went to the bathroom and picked up my toothbrush and toothpaste. I cleaned my teeth as if there was no tomorrow. Back and forth, up and down.

Then I walked downstairs to look for some signs of movement, some life. Gladiator, my cat, frightened me as he meowed (喵喵地唱出) his sad song. He was on the old orange couch (长沙发), sitting up on his front legs, waiting for something to happen. He looked at me as if to say, "I’m lonely, pet me. I need a good hug (紧抱).”Even the couch begged me to sit on it.

In one movement I settled down onto the soft couch. This couch represented my parents' marriage, my birth, and hundreds of other little events.

As I held Gladiator, my heart started beating heavily. My mind was flooded with questions: What's life？ Am I really alive？ Are you listening to me？ Every time I moved my hand down Gladiator's body, I had a new thought; each touch sang a different song.

I forgot all about the heat and the next day's surprise. The atmosphere was so full of Warmth and silence that I sank into its arms. Falling asleep with the big cat in my arms, I felt all my worries slowly move away.

第 31 题 The author of the passage could not go to sleep partly because（）

A．it was too cold

B．it was too dry

C．he had a cold

D．he had a fever

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第8题
根据短文回答 31～35 题。 A Society Without a Formal Authority In the seventeenth centu

根据短文回答 31～35 题。

A Society Without a Formal Authority

In the seventeenth century, European soldiers who came across some Indian groups in the western Great Lakes found that several native tribes(部落)were living in the area without a formal leadership system.They appeared to be" quite friendly with each other without a formal authority! "

Not only did the Indians appear to lack a formal system of authority,but they also deeply hated any efforts to control their actions.All members of the tribes knew what was required of them by lifelong(一生的)familiarity with the tasks of the area。These tasks tended to be simple,since the Indians' rate of social change was slow.Thus,although subgroups such as soldiers had recognized leaders,no real authority was required.Rather than giving direct orders(which were considered rough),members of the tribes would arouse others to action by examples.

It would be difficult,if not impossible,to carry out such a system in our own society.Most of US have grown up under one authority or another for as long as we can remember.Our parents,our teachers.our bosses,our government all have the recognized right under certain conditions to tell US what to d0.The authority is so much a part of our culture that it is hard for US to imagine a workable society without it.We have been used to relying on authority to get things done and would probably be uncomfortable with the Indian methods of examples on a large scale.

Of course,the major reason why the Indian system would not be suitable for US is that our society is too large.The number of tasks that various members of our society have to perform. often under tight time and resource limitations could not be treated by the Indian system.In modern societies,the formal authority system is necessary to achieve any social objectives.

第 31 题 Which of the following statements about the European soldiers is correct？（）

A．They had no leaders.

B．They treated the Indian groups well.

C．They came across some Indian groups.

D．They found the Indian groups friendly to them.

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第9题
根据材料回答 31～35 问题： 问题： 第 31 题 在这次投标中A集团公司有什么违规行为？应作什么处罚

根据材料回答 31～35 问题：

问题：

第 31 题

在这次投标中A集团公司有什么违规行为？应作什么处罚？

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第10题
根据短文回答 31～35 题。 Sleepless at night It was a normal summer night Humidity （湿

根据短文回答 31～35 题。

Sleepless at night

It was a normal summer night Humidity (湿气) hung in the thick air

I couldn't go to sleep, partly because of my cold and partly because of my expectations for the next day My mum had said that tomorrow was going to be a surprise

Sweat stuck to my aching body Finally, I gathered enough strength to sit up I looked out of my small window into the night there was a big bright moon hanging in tile sky, giving off a magic light

I couldn't stand the pressure anymore, so I did what I always do to make myself feel better I went to the bathroom and picked up my toothbrush and toothpaste I cleaned my teeth as if there was no tomorrow Back and forth, up and down

Then I walked downstairs to look for some signs of movement, some life Gladiator,

my cat, frightened me as he meowed (喵喵地唱着) his sad song, He was on the old

orange couch (长沙发), sitting up on his front legs, waiting for something to happen He looked at me as if to say, "I'm lonely, pet me I need a good hug (紧抱)" Even the couch begged me to sit on it

In one movement I settled down onto the soft couch This couch represented my parents' marriage,-my birth, and hundreds of other little events

As I held Gladiator, my heart started beating heavily My mind was flooded with questions: What's life？ Am I really alive？ Are you listening to me？ Every time I moved my hand Clown Gladiator's body, I had a new thought; each touch sang a different song

I forgot all about the heat and the next day's surprise The atmosphere was so full of warmth and silence that i sank into its arms Falling asleep with the big cat in my arms I felt all my worries slowly move away

第 31 题 The author of the passage could not go to sleep partly because（）

A．it was too cold

B．it was too dry

C．he had cold

D．he had a fever

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