题目内容（请给出正确答案）

[主观题]

4 Chris Jones is Managing Director of Supaserve, a medium-sized supermarket chain faced wi

th intense competition

from larger competitors in their core food and drink markets. They are also finding it hard to respond to these

competitors moving into the sale of clothing and household goods. Supaserve has a reputation for friendly customer

care and is looking at the feasibility of introducing an online shopping service, from which customers can order goods

from the comfort of their home and have them delivered, for a small charge, to their home.

Chris recognises that the move to develop an online shopping service will require significant investment in new

technology and support systems. He hopes a significant proportion of existing and most importantly, new customers,

will be attracted to the new service.

Required:

(a) What bases for segmenting this new market would you recommend and what criteria will help determine

whether this segment is sufficiently attractive to commit to the necessary investment？ (10 marks)

提问人：网友deewish 发布时间：2022-01-07

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更多“4 Chris Jones is Managing Dire…”相关的问题

第1题

Section BDirections: In this section, you will read 5 short conversations between a man an

Section B

Directions: In this section, you will read 5 short conversations between a man and a woman. At the end of each conversation there is a question followed by 4 choices marked A, B, C and D. Choose the best answer to the question from the 4 choices by marking the corresponding letter with a single bar across the square brackets on your machine-scoring ANSWER SHEET.

Man: Yes, hello, this is Robert White calling. Could Dr. Jones see me on Tuesday morning instead of Tuesday afternoon？ Woman: Tuesday morning？ Let's see. It's that the only other time you could come？ Question: What does the woman imply？

A．The doctor only has time on Tuesdays.

B．The doctor is busy on Tuesday morning.

C．The man must come more than one time.

D．The man must arrive on time.

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第2题

At the police station Jones was asked to______ the man who had stolen her purse.A．recogniz

At the police station Jones was asked to______ the man who had stolen her purse.

A．recognize

B．claim

C．identify

D．arrest

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第3题

It's appropriate to call a British man Alan Jones, who is a manager, Manager Jones.

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第4题

It's appropriate to call a British man Alan Jones, who is a family lawyer, Lawyer Jones.

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第5题

What does the man who drives a fancy car tell Chris about how to become a stock broker？

A、One needs to have a college degree.

B、One needs to be very clever.

C、One needs to be good at numbers and be good with people．

D、One needs to work very hard．

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第6题

听力原文：What is the man's voice like who telephoned Mrs. Jones？（14)A．Happy.B．SurprisedC．A

听力原文：What is the man's voice like who telephoned Mrs. Jones？

(14)

A．Happy.

B．Surprised

C．Angry.

D．Tired.

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第7题

Tom Jones shows Fielding’s philosophical view of "return to （)". Thus, in characterizatio

Tom Jones shows Fielding’s philosophical view of "return to ()". Thus, in characterization, a contrast is made between Tom Jones, the good-nautured though flawed man, and Bilfil, the hypocritical villain.

A、nature

B、childhood

C、countryside

D、motherland

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第8题

Mrs Jones’s telephone number was 3463, and the number of the cinema in her town was 34

64, so people often made a mistake when they wanted the cinema.

One evening the telephone bell rang and Mrs Jones answered it. A tired man said, “At what time does your last film begin？”

“ I’m sorry,” said Mrs Jones, “but you have the wrong number. This is not the cinema.”

“Oh, it began twenty minutes ago,” said the man. “I’m sorry about that. Goodbye.”

Mrs Jones was very surprised, so she told her husband. Mr Jones laughed and said, “The man’s wife wanted to go to the cinema, but he was feeling tired, so he telephoned the cinema. His wife heard him, but she didn’t hear you. Now they will stay at home this evening, and the husband will be happy.

1.What can you conclude from the story？()

A.The man on the phone was not interested in films.

B.The man on the phone was ratherclever.

C.The man’s wife was fond of films.

D.The telephone companies are inefficient sometimes.

2.What do you think the man’s wife wanted to do that evening？()

A.To stay home with her husband.

B.To find out when the last film started.

C.To go to the cinema with her husband.

D.To eat out with her husband and then go to the cinema.

3.According to Mr Jones, why didn’t the man on the phone want to go to the cinema？()

A.Because he had seen the film before.

B.Because he was feeling very tired that evening.

C.Because the film wasn’t worth seeing.

D.Because the film had started already.

4.Why was Mrs Jones so surprised at a a phone call one evening？()

A.Because the call was from a stranger.

B.Because the man on the phone knew her name.

C.Because the man on the phone asked a question and then answered it himself.

D.Because the man on the phone invited her to the cinema.

5.Why do people often telephone Mrs Jones when they want the cinema？()

A.Because she lives next door to the cinema.

B.Because she knows the cinema program very well.

C.Because her telephone number is similar to that of the cinema.

D.Because the telephone

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第9题

Daniel Defoe describes ______ as a typical English middle-class man of the 18th century, t

he very prototype of the empire builder or the pioneer colonist.

A．Tom Jones

B．Gulliver

C．Moll Flanders

D．Robinson Crusoe

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第10题

______ is a play that concerns the problem of modern man' s identity. A. The Emperor Jones B. Desire Under the Elms C. Long Day’ s Journey Into Night D. The Hairy Ape

A.A

B.B

C.C

D.D

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