题目内容
（请给出正确答案）
How was the advertising campaign handled？
A．The agencies worked together as one unit.
B．Pearson kept a close eye on the agencies' work
C．The agencies focused on different parts of the campaign.
D．Pearson wrote a full brief before contacting the agencies.
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A、Skimming
B、Scanning
C、Previewing
D、Note-taking
A、They still didn’t understand each other.
B、Mr. Holland always got along well with his son.
C、Cloe didn’t want to communicate with his father, and wanted to leave home, living independently.
D、Cole gradually realized the deep love from his father, and their relationship became reconciled.
A．18.50 pounds
B．19.50 pounds
C．88.50 pounds
A．non-mainstream music lovers
B．classic music lovers
C．symphonic music lovers
D．pop music lovers
There are three channels for gaining publicity. One is to prepare a story (called a news release) and make it known to the media. The intention is for the selected newspapers, television stations, or other media to report the information as news. The second channel is personal communication with a group. A press conference will draw media representatives if they feel the subject or speaker has news value. Company tours and speeches to different groups of people are other forms of individual-to-group communications. The third channel is one-on-one personal communication, often called lobbying (游说). Companies lobby law makers or other powerful people in an attempt to influence their opinions, and also their decisions. In addition, firms will give products to highly visible people in hope that the people will be seen u sing them.
Publicity can help to accomplish any communication objective. It can be used to announce new products, publicize new policies, recognize employees, de scribe research breakthroughs, or report financial performance—if the message is viewed by the media as newsworthy (有新闻价值的) or by the group or individual receivers as interesting or useful. This is what distinguishes publicity from advertising publicity cannot be 'forced' on the audience. This is also the source of its power. The credibility (可信度) level of publicity typically is much higher than advertising, If we tell you our product is great, you may well be skeptical (怀疑的). But if an independent, objective third party says our product is great, you are more likely to believe it.
—You will hear a talk presented by a reporter. This talk is about various kinds of problems occurring during the east-west cooperation upon vehicles and machinery on the third market.
—For each question 23—30 mark one letter for the correct answer..
—After you have listened once, replay the recording.
Individual-to-group communication includes ______.
A．a news release
B．lobbying
C．a press conference
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