The buyer suggested that the salesman cable for advice .

The buyer suggested that the packing of this article ()improved.

A、be

B、was to be

C、would be

D、had to be

A.should

B.may

C.have to

D.would

ctly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.

All forms of sales appeals that are sent through the mails are considered direct-mail advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the product's local distributors. The direct-mail appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.

When no personal selling is involved, other methods are needed to persuade people to send in orders by mall. In addition to newspapers, magazines, radio, and television, other special devices order promotions are designed to accomplish a complete selling job without salespeople.

Used for the same broad purposes as direct-mall advertising, unmailed direct-mail advertising, includes all forms of indoor advertising displays and all printed sales appeals distributed from door to door, handed to customers in retail stores or conveyed in some other manner directly to the recipient.

With each medium competing keenly for its share of the business, advertising agencies continue to develop new techniques for displaying and selling wares and services. Among these techniques have been vastly improved printing and reproduction methods in the graphic field, adapted to magazine advertisements and to direct-mail enclosures; the use of color in newspaper advertisements and in television; and outdoor signboards more attractively designed and efficiently lighted. Many subtly effective improvements are suggested by advertising research.

Direct advertising ______.

A．includes all forms of sales appeals to the prospective buyer

B．is produced mainly for newspaper or television

C．is an activity by which real products are shown to buyers

D．uses post as a chief means to contact prospective buyers

rectly to the prospective buyer of an advertised product or service, without use of any indirect medium, such as newspapers or television. Direct advertising logically may be divided into three broad classifications, namely, direct-mail advertising, mail order advertising, and unmailed direct advertising.

All forms of sales appeals that are sent through the mails are considered direct-mall advertising. The chief functions of direct-mail advertising are to familiarize prospective buyers with a product, its name, its maker, and its merits and with the products local distributors. The direct-mall appeal is designed also to support the sales activities of retailers by encouraging the continued patronage of both old and new customers.

When no personal selling is involved, other methods are needed to persuade people to send in orders by mail. In addition to newspapers, magazines, radio, and television, other special devices, order promotions are designed to accomplish a complete selling job without salespeople.

Used for the same broad purposes as direct-mail advertising, unrolled direct-mail advertising, includes all forms of indoor advertising displays and all printed sales appeals distributed from door to door, handed to customers in retail stores or conveyed in some other manner directly to the recipient.

With each medium competing keenly for its share of the business, advertising agencies continue to develop new techniques for displaying and selling wares and services. Among these techniques have been vastly improved printing and reproduction methods in the graphic field, adapted to magazine advertisements and to direct-mail enclosures; the use of color in newspaper advertisements and in television; and outdoor signboards more attractively designed and efficiently lighted. Many subtly effective improvements are suggested by advertising research.

Direct advertising ______.

A．includes all forms of sales appeals to the prospective buyer

B．is produced mainly for newspaper or television

C．is an activity by which real products are shown to buyers

D．uses post as a chief means to contact prospective buyers

ome more industrialized and, therefore, more commercialized. No modem industry or company can survive without advertising; it is the vital link between the producer and the customer. If advertising were abolished(废止), as many people have suggested it should be, the public and the companies that advertise would suffer a considerable loss.

Most people think of television as an inexpensive source of entertainment. Television's primary purpose, however; is not to provide an entertainment service except in the case of government owned networks. It exists in order to promote products for companies. If the television industry did not receive income from advertising, watching television would be at least as expensive as going to the movies.

Like television, many magazines and newspapers exist primarily to sell products. In some cases, the stories, pictures, and editorials(社论) simply attract people to buy a particular product. Once a person begins to read, there is no escaping the advertising.

Advertising not only pays for, or helps pay for, much of the mass media; it also provides the consumer with news from industry. This news functions first to influence the buyer to choose one product over another. It also informs people of new products that are important in their lives, for example, the development of salt-free butter for heart patients, or the development of tires(轮胎) that prevent skidding(打滑) on wet pavement(路面；人行道).

Advertising does not usually increase the total number of products sold; however, it does help determine which company sells more of which products. Its main function is to relay(转播) news from the manufacturer to the consumer. Since this is a necessary service, advertising will remain a part of everyday fife and a part of every company's budget.

According to the first paragraph, what attitude do people take towards advertising？

A．People think highly of advertising.

B．People criticize advertising.

C．Some people welcome advertising while others don't.

D．There are more criticisms of advertising than praises.

Task 2

Directions: This task is the same as Task 1. The 5 questions or unfinished statements are numbered 41 through 45.

The often criticized child of the industrial age, advertising has grown as society has become more industrialized and, therefore, more commercialized. No modem industry or company can survive without advertising; it is the vital link between the producer and the customer. If advertising were abolished(废止), as many people have suggested it should be, the public and the companies that advertise would suffer a considerable loss.

Most people think of television as an inexpensive source of entertainment. Television's primary purpose, however; is not to provide an entertainment service except in the case of government owned networks. It exists in order to promote products for companies. If the television industry did not receive income from advertising, watching television would be at least as expensive as going to the movies.

Like television, many magazines and newspapers exist primarily to sell products. In some cases, the stories, pictures, and editorials(社论) simply attract people to buy a particular product. Once a person begins to read, there is no escaping the advertising.

Advertising not only pays for, or helps pay for, much of the mass media; it also provides the consumer with news from industry. This news functions first to influence the buyer to choose one product over another. It also informs people of new products that are important in their lives, for example, the development of salt-free butter for heart patients, or the development of tires(轮胎) that prevent skidding(打滑) on wet pavement(路面；人行道).

Advertising does not usually increase the total number of products sold; however, it does help determine which company sells more of which products. Its main function is to relay(转播) news from the manufacturer to the consumer. Since this is a necessary service, advertising will remain a part of everyday fife and a part of every company's budget.

According to the first paragraph, what attitude do people take towards advertising？

A．People think highly of advertising.

B．People criticize advertising.

C．Some people welcome advertising while others don't.

D．There are more criticisms of advertising than praises.

A、Packaging: for the choice of the buyer

B、Packaging: as per the decision of the buyer

C、Packaging: decided by the buyer

D、Packaging： at the buyer’s option