题目内容
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A．To reward outstanding tax collectors.
B．To declare new ways of collecting tax.
C．To collect money from the persons invited.
D．To entertain those who had made great contributions to the government.
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A．To define one's goal.
B．To buy more health and fitness magazines.
C．To keep one's own habits.
D．To reward oneself for any progress.
A．To declare new ways of collecting tax.
B．To entertain those who had made great contributions to the government.
C．To collect money from the person invited.
D．To reward outstanding tax collectors.
What was the real purpose of the ruler's invitation？
A．To declare new ways of collecting tax.
B．To entertain those who had made great contributions to the government.
C．To collect money from the persons invited.
D．To reward outstanding tax collectors.
听力原文：What is the purpose of electing Giraffe Heroes？
(36)
A．To warn young people off resorting to violence.
B．To raise the reputation of the Giraffe Project.
C．To reward them so as to help them financially.
D．To present them as models for other people to learn from.
The real purpose of the ruler's invitation was______
A．to declare new ways of collecting tax
B．to entertain those contributing much to the government
C．to collect money from the persons invited
D．to reward outstanding tax collectors
A.outstand
B.outgrow
C.outlet
D.outwit
A.withstand
B.experience
C.suffer
D.outstand
Publications such as Tesco Magazine and Your M&S are either sent to loyalty-card holders or picked up in stores, where they often enjoy prime placement next to the cash tills. They contain a mixture of heartwarming stories, recipes and product information. Rather than simply touting shampoo or artichokes, they explain how readers might use them. "We begin with what the customer wants to know and then feed in what the brand wants to say," explains Keith Grainger, chief executive of Redwood, a customer-publishing firm which produces a magazine for Marks & Spencer, among others.
Most supermarket magazines are put together by such outside agencies. They consult with stores about which products to feature. The agencies may collect a fee for their work or sell advertising, although few of the publications carry enough ads to cover their production costs. Supermarkets view them not as moneymakers but as a form. of marketing. Magazines not only help to sell more products, they say; they also increase loyalty to the brand.
It may be tempting to believe that most people throw these freebies away. But the large National Readership Survey finds that Tesco Magazine reaches 6. 4m Britons, suggesting each copy is read by three people. And with such huge circulations, the magazines have lots of affluent readers. Asda's publication is read by 7. 3% of all people belonging to social class A—handily beating upscale titles such as Country Living and Vogue.
By suggesting there is still value in dead trees, supermarket publications encourage their paid-for equivalents. But they also provide growing competition for advertising and readers. Their content has gradually converged with that of women's magazines. Both are heavy on consumer advice, of the "wear this top with that skirt" type. Thanks to data from loyalty-cards, some supermarket rags know much more about their customers than do rival magazines. As they go online, they will be able to target readers with ruthless precision.
Britain's four big supermarkets—Asda, Morrisons, Sainsbury's and Tesco—are vital outlets for all kinds of media. Many magazine and book publishers depend on them. They already account for almost a quarter of all spending on music, more than double the share of Apple's iTunes. Their magazines extend their dominance. Media retailers are on their way to becoming media conglomerates.
Why does the writer mention "lavish parties" and "immortalized in films" at the beginning of the passage？
A．To show a contrast between the Britain's supermarkets magazines and other media.
B．To outstand the magazines from Britain's supermarkets in marketing.
C．To arouse readers' interest in the topic.
D．To interestingly introduce and differentiate the topic of magazines from supermarkets
听力原文：M: Please come in, Miss Edwards, and close the door behind you.
W: All right. What do you want me to do, Mr. Davis？
M: Have a seat over there. How ere things going in the office？
W: Just fine, Mr. Davis, especially with recent personnel shifts.
M: Yes, I thought so. Well, I and the executive board feel that much of your improved performance in the main office is due to your conscientious efforts.
W: Oh, thank you, Mr. Davis. My job has certainly become easier since we computerized our record-keeping system. The equipment is convenient to use.
M: That's true. But we are especially impressed with how your influence contributes to good office relations and improved staff attitude toward the work.
W: Well, thank you for your confidence in me. We do have a lot of good people in the office, and the new machinery is wonderful.
M: Yes, but machines are only as good as the people who use them. They can't ensure harmony and efficiency in a staff.
W: That's very true.
M: To make a long story short, the board wishes to reward your efforts by making you office manager as of next Monday. That means a $250 raise as of the first of next month.
W: I'm deeply honored, Mr. Davis. Thank you.
(29)
A．To notify her of her promotion.
B．To inform. her of new equipment.
C．To inquire about the office problems.
D．To discuss meeting of the board.
听力原文：M: Please come in, Miss Edwards, and close the door behind you.
W: All right. What do you want me to do, Mr. Davis？
M: Have a ,seat over there. How are things going in the office？
W: Just fine, Mr. Davis, especially with recent personnel shifts.
M: Yes, I thought so. Well, I and the executive board feel that much of your improved performance in the main office is due to your conscientious efforts.
W: Oh, thank you, Mr. Davis. My job has certainly become easier since we computerized our record-keeping system. The equipment is convenient to use.
M: That's true. But we are especially impressed with how your influence contributes to good office relations and improved staff attitude toward the work.
W: Well, thank you for your confidence in me. We do have a lot of good people in the office, and the new machinery is wonderful.
M: Yes, but machines are only as good as the people who use them. They can't ensure harmony and efficiency in a staff.
W: That's very true.
M: To make a long story short, the board wishes to reward your efforts by making you office manager as of next Monday. That means a $ 250 raise as of the first of next month.
W: I'm deeply honored, Mr. Davis. Thank you.
(23)
A．To notify her of her promotion.
B．To inform. her of new equipment.
C．To inquire about the office problems.
D．To discuss meeting of the board.
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