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Why do the Harvard researchers use scientific technology in the experiments？A．Because they

Why do the Harvard researchers use scientific technology in the experiments？

A．Because they don't believe the surveys done by the marketers can lead to the truth.

B．Because they are asked by the marketers to find a direct way to read the consumers' thoughts.

C．Because they want to find out how the ads influence people's brain activity and emotional responses etc.

D．Because they expect that their experiments can basically alter the marketing strategies of products.

提问人：网友hyg1978 发布时间：2022-01-07

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更多“Why do the Harvard researchers…”相关的问题

第1题

What the Germans call Schadenfreude taking pleasure in the pain of others is never more de

licious than when those in pain are prominent, powerful, prosperous and conceited. So it is understandable that a wave of pure delight is now coursing through the rest of higher education as Harvard-probably America's greatest university, and certainly its most arrogant-licks a self-inflicted wound known as grade inflation. The wound in time will heal, but it has exposed weakness and hypocrisy that make Harvard something of a joke.

The matter first came to light a couple of months ago when the Boston Globe reported, in a first-rate series by Patrick Healy, on "Harvard's dirty little secret: Since the Viet Nam era, grade inflation has made its top prize for students-graduating with honours-virtually meaningless."

That is because in the Class of 2001, "a record 91 M of Harvard students graduated summa, magna, or cum laude, for more than at Yale (51%), Princeton (44%), and other elite universities." Healy continued: "While the world regards these students as the best of the best of America's 13 million undergraduates, Harvard honours have actually become the laughingstock of the Ivy League."

It's hard to say which of these figures is more astonishing: the 51% A's, the 91% graduating with honours, or the B-minus for honours. Taken individually or collectively, these figures depict an undergraduate college in which there is no longer any meaningful distinction among the excellent, the satisfactory and the mediocre.

Grade inflation does not seem to be as out of control at most other places as it is at Harvard, but it is a widespread problem. Its causes are complex. Prospective employers are now looking for high grades and honours diplomas; one corporate recruiter told Healy, "A degree from Harvard is very good, but honours certainly helps it along; it indicates someone has really worked hard."

A report, by the Educational Policy Committee of Harvard's Faculty of Arts and Sciences revealed that grade inflation is most visible in the humanities. The chairman of the classics department told the Crimson, "The humanities are less empirically based--there's less of a distinction between right and wrongand more latitude for subjectivity."

Yes, it's true-as Harvard's defenders have been quick to point out that undergraduates there are of the first rank and that they should be expected to do superior work by the simple fact of their having been admitted in the first place. Yet not all superior students do equally superior work.

If a college must give grades and honours-and a credentials-obsessed society insists that it do so—then it should make every effort to ensure that those grades and honours have meaning.

No American university is so well placed as Harvard to set high standards and demand that students, if they wish to receive academic honours, meet them. In this hour of its embarrassment, it has an opportunity to set an example by doing precisely that.

Why do people in all the other universities in America experience great pleasure in seeing Harvard dealing with the problem of grade inflation？

A．Because of their jealousy of Harvard.

B．Because of their inferiority to Harvard.

C．Because of Harvard's reputation as the best school in the country.

D．Because of their conceitedness.

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第2题

．Why do Americans like to go to fast food restaurants？A．It is because fast food r

．Why do Americans like to go to fast food restaurants？

A．It is because fast food restaurants are fast，informal，and inexpensive．

B．It is because people can easily find fast food restaurants．

C．It is because people like to eat hamburgers．

D．It is because fast food restaurants sell nearly every kind of food．

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第3题

Why did Gates drop out of Harvard in his junior year？A．Because he could not pay the tuitio

Why did Gates drop out of Harvard in his junior year？

A．Because he could not pay the tuition.

B．Because he fell far behind others in his study.

C．Because he didn't like the subject he was majoring.

D．In order to devote his time to Microsoft.

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第4题

The American screen has long been a smoky place, at least since 1942's Now, Voyager, in wh

ich Bette Davis and Paul Henreid showed how to make and seal a romantic deal over a pair of cigarettes that were smoldering as much as the stars. Today cigarettes are more common on screen than at any other time since midcentury: 75% of all Hollywood films—including 36% of those rated G or PG—show tobacco use, according to a 2006 survey by the University of California, San Francisco.

Audiences, especially kids, are taking notice. Two recent studies, published in Lancet and Pediatrics, have found that among children as young as 10, those exposed to the most screen smoking are up to 2.7 times as likely as others to pick up the habit. Worse, it's the ones from nonsmoking homes who are hit the hardest. Now the Harvard School of Public Health (HSPH)—the folks behind the designated-driver campaign—are pushing to get the smokes off the screen. "Some movies show kids up to 14 incidents of smoking per hour", says Barry Bloom, HSPH's dean. "We're in the business of preventing disease, and cigarettes are the No. 1 preventable cause".

Harvard long believed that getting cigarettes out of movies could have as powerful an effect, but it wouldn't be easy. Cigarette makers had a history of striking product-placement deals with Hollywood, and while the 1998 tobacco settlement prevents that, nothing stops directors from incorporating smoking into scenes on their own. In 1999 Harvard began holding one-on-one meetings with studio execs trying to change that, and last year the Motion Picture Association of America flung the door open, inviting Bloom to make a presentation in February to all the studios. Harvard's advice was direct: Get the butts entirely out, or at least make smoking unappealing.

A few films provide a glimpse of what a no-smoking or low-smoking Hollywood would be like. Producer Lindsay Doran, who once helped persuade director John Hughes to keep Ferris Bueller smoke-free in the 1980s hit, wanted to do the same for the leads of her 2006 movie Stranger Than Fiction. When a writer convinced her that the character played by Emma Thompson had to smoke, Doran relented, but from the way Thompson hacks her way through the film and snuffs out her cigarettes in a palmful of spit, it's clear the glamour's gone. And remember all the smoking in The Devil Wears Prada？ No？ That's because the producers of that film kept it out entirely—even in a story that travels from the US fashion world to Paris, two of the most tobacco-happy places on earth. "No one smoked in that movie", says Doran, "and no one noticed".

Such movies are hardly the rule, but the pressure is growing. Like smokers, studios may conclude that quitting the habit is not just a lot healthier but also a lot smarter.

Why the author mentioned Now, Voyager？

A．Smoke on screen can make romance.

B．To show American screen was full of cigarette smoke.

C．To explain why cigarettes are easier to get than past.

D．The romantic Hollywood movie is a typical example of smoky screen.

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第5题

Part ADirections: Read the following four texts. Answer the questions below each text by c

Part A

Directions: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. (40 points)

That boys and girls—and men and women—are programmed by evolution to behave differently from one another is now widely accepted. But which of the differences between the sexes are "biological", in the sense that they have been honed by evolution, and which are "cultural" or "environmental" and might more easily be altered by changed circumstances, is still fiercely debated.

The sensitivity of the question was shown last year by an uproar at Harvard University. Larry Summers, then Harvard's president, caused a storm when he suggested that innate ability could be an important reason why there were so few women in the top positions in mathematics, engineering and the physical sciences.

Even as a proposition for discussion, this is unacceptable to some. But biological explanations of human behavior. are making a comeback. The success of neo-Darwinism has provided an intellectual foundation for discussion about why some differences between the sexes might be innate. And new scanning techniques have enabled researchers to examine the brain's interior while it is working, showing that male and female brains do, at one level, operate differently. The results, however, do not always support past clichés about what the differences in question actually are.

Another behavioral difference that has borne a huge amount of scrutiny is in mathematics, particularly since Dr Summers'comments. The problem with trying to argue that the male tendency to systemize might lead to greater mathematical ability is that, in fact, girls and boys are equally good at maths prior to teenage years. Until recently, it was believed that males outperformed females in mathematics at all ages. Today, that picture has changed, and it appears that males and females of any age are equally good at computation and at understanding mathematical concepts. However, after their mid-teens, men are better at problem solving than women are.

The question raised by Dr Summers does not get to the heart of the matter. Over the past 50 years, women have made huge progress into academia and within it. Slowly, they have worked their way into the higher echelons of discipline after discipline. But some parts of the ivory tower have proved harder to occupy than others. The question remains, to what degree is the absence of women in science, mathematics and engineering caused by innate, immutable ability？

Innate it may well be. That does not mean it is immutable. A variety of abilities are amenable to training in both sexes. And such training works. Biology may predispose, but it is not necessarily destiny.

What does the word "honed" (Line 3, Paragraph 1) most probably mean？

A．Started.

B．Determined.

C．Created.

D．Sharpened.

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第6题

Why did Kunz decide to go to Harvard Business School（）

A．To get a secured and better paid job

B．To improve his working conditions

C．To start a business with his friends

D．To go outside the country to work

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第7题

阅读理解：根据文章内容，判断正误。WHAT DO YOU SAY IN A COVER LETTER？A cover letter is a let

阅读理解：根据文章内容，判断正误。

WHAT DO YOU SAY IN A COVER LETTER？

A cover letter is a letter of introduction sent along with a résumé or curriculum vitae (CV). How do you write a successful cover letter？ Bear these points in mind, and you'll always make a great impression.

Keep your cover letter brief and to the point. Writing more than one page is usually unnecessary. If it is sent in an email, writing three short paragraphs is quite sufficient.

Explain why you are sending a résumé. Don't make the reader guess what you are asking for.

Tell specifically how you learned about the position or the organization – a flyer posted in your department, a web site, a family friend who works at the organization, etc.

Convince the reader to look at your résumé. The cover letter will be seen first. Therefore, it must be very well written and targeted to that employer.

Call attention to your background – education, leadership, experience – that is relevant to the position you are seeking.

Provide any information specifically requested in the job advertisement that might not be covered in your résumé, such as availability date, or references.

操作提示：正确选T，错误选F。

1. A cover letter is a letter of introduction sent along with a résumé.{T; F}

2. The cover letter is usually more than one page.{T; F}

3. There is no need to explain why you are sending a résumé.{T; F}

4. The cover letter must be very well written.{T; F}

5. Education background is irrelevant to the position you are seeking.{T; F}

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第8题

Why does the author say that the important part of this research began when two Harvard re

searchers were brought in？

A．Until then the research had been poorly conducted.

B．They took a multifaceted approach.