题目内容
（请给出正确答案）
安装简答题APP，拍照搜题省时又省心！
更多“Development of a social media …”相关的问题
A、Social marketing；
B、Cause-related marketing；
C、Green marketing；
D、Responsible purchasing；
A、TV commercials
B、public relations
C、events
D、direct response media
A、because of
B、whereas
C、in that
D、consequently
A、credit migration risk
B、market liquidity risk
C、spread widening risk
D、空
Marketing, on the other hand focuses on the wants of consumers. It begins with first analyzing r.he preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent (慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction-the firm and the customer-and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
测试题
The marketing concept discussed in the passage is, in essence_________.
A.a form of persuasive salesmanship
B.the customer-centred approach
C.making goods available for purchase
D.the practice of turning goods into money
Many United States companies have, unfortunately,mad the search for legal proteetion from import competition into a major line of work. Since 1980 the United States International Trade Commission (lTC) bas received about 280 complaints alleing(宣称) darmage from imports that benefit from subsidies by foreign governments. Another 340 charge that foreign companies. “dumped" their products in the United Ststes at"less than fair value". Even when no unfair practices are all alleged, the simple claim that an industry has been injured by imports is sufficient grounds to seek relief. Contrary to the generat impression, this quest for import relief has hurt more companies than it has helped. As corporations begin to function globally,they develop an intricate Web of marketing,production,and research relationships.The complexity of these relationships makes it unlikely that a system of import relief laws will meet the strategic needs of all the units under the same parent company. Internationalization increases the danger that foreign companies will use import relief laws against the very companies the laws were designed to protect. Suppose a United States owned company establishes an overseas plant to manufacture a product while its competitor makes the same product in the United States. If the competitor can prove injury from the imports and that the United States company received a subsidy from a foreign government to build its plant abroad-the United States company&39;s products will be uncompetitive in the United States , since they would be subject to duties. Perhaps the most brazen case occurred when the ITC investigated allegations that Canadian companies were injuring the United States salt industry by dumping rock salt,used to deice ronds. The bizarre(古怪的)aspect of the complaint was that a foreign conglomerate(企业集团)with United States operations was crying for help against a United States company with foreign operations. The"United States company claiming injury was a subsidiary of a Dutch conglomerate, while the"Canadian"companies included a subsidiary of a Chicago firm that was the second-largest domestie producer of rock salt.
The main idea of the passage can best be described as____.
A.arguing against the increased internationalization of United States corporations
B.warning that the application of laws affeting trade frequently has unintended comquences
C.demonstrating that foreign based firms receive more subsides from their governments than United States firms receive from the United States government
D.advocating the use of trade restrictions for “dumped” products but not for other imporis
It can be inferred from the passage that the minimal basis for a complaint to the International Trade Commission is____A.a foreign competitor has received a subsidy from a foreign govérnment
B.a foreign competitor has substantially increased the volume of products shipped to the United States
C.a foreign competitor is seling products in the United States at less than fair value
D.the company requesting import relief has been injured by the sale of imports in the Umited States
The relationship between the last paragraph and the other paragraphs can best be described as____A.it presents a recommendation based on the evidence presented earlier
B.it discusses an exceptional case in which the results expected by the author of the passage were not obtained
C.it introduces an additional area of concern not mentioned earlier
D.it cites aspecific case that illstrates a problem presented more generaly in the previous paragraph
为了保护您的账号安全，请在“简答题”公众号进行验证，点击“官网服务”-“账号验证”后输入验证码“”完成验证，验证成功后方可继续查看答案！
微信搜一搜
简答题
微信搜一搜
简答题
如搜索结果不匹配，请 
