题目内容
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[主观题]
______ The place for the exchange of currencies is both the foreign exchange market and th
e common market.
A．T
B．F
提问人：网友tsxcyw
发布时间：2022-01-07
题目内容
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更多“______ The place for the excha…”相关的问题
第1题
The four valence electrons of As allow it to bond just like Si but the fifth electron is left orbiting the As site.
第2题
Complete the sentence with appropriate word. Many people find telephone interviews ____________ (difficult) than face-to-face interviews.
第3题
Online dating provides individuals with access to many more potential partners than they could often find in their daily lives. To some extent, the “love at first sight” is changing into “love at first tap”.
第4题
“提单”正确的翻译为( )。
A．sales conformation B．sanitary certificate
C．bill of exchange D．bill of lading
第5题
44．“提单”正确的翻译为( )。
A．sales conformation B．sanitary certificate
C．bill of exchange D．bill of lading
第6题
The _________ states that exchange rates between any two currencies will adjust to reflect changes in the price levels of the two countries.
A、theory of purchasing power parity
B、law of one price
C、theory of money neutrality
D、quantity theory of money
第7题
•Read the article below about teams and management and the questions on the opposite page.
•For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose.
Creative teams and management
When Colgate launched its then revolutionary Colgate Gum Protection toothpaste in 1990, company executives were confident they had a hit on their hands. The toothpaste incorporated a groundbreaking antibacterial technology they thought was the biggest innovation since fluoride. But in the mouths after the toothpaste's six-country rollout, the product's market share reached a meager 1% -- one fifth of the company's projections.
What went wrong？ A new round of market research found that the original launch strategy mural the "breakthrough" message, the ads positioned the new toothpaste as a line extension instead of a revolutionary advance, and the public just didn't buy the product's broad claims. Up to this point, Colgate's president, Bill Shanahan, had attended only quarterly review meetings, now he rolled up his sleeves to rescue the product, establishing a worldwide marketing team and meeting regularly with global business vice president Kathleen Thornhill and CEO Reuben Mark to follow the team's progress.
Shanahan and others at the very top sifted through the research and took pat in the advertising development meetings, working elbow to elbow with the marketing team. Renamed Colgate Total, and promoted with a retooled ad campaign that stressed the toothpaste's 12-hour protection, the product was a hit in most of the 103 countries outside the United States.
Shanahan continued to lavish personal attention on the product, putting Colgate Total under the direct supervision of Jack Haber, then worldwide director of consumer oral care products, and committing $35 million and a team of 200 employees to the project. With that kind of senior-level backing, Haber pulled out the stops, spending $20 million to promote Colgate Total to U.S. dentists alone. Within two months of its domestic launch in 1997, the product captured 10.5% of the U.S. toothpaste market and within six months muscled perennial champ, Procter & Gamble's Crest, out of first place. Colgate Total has remained number one ever since.
What transforms a good product idea like Colgate Total into a blockbuster？ We spent ten years studying more than 700 new product development teams and interviewed over 4130 project leaders, team members, senior executives, and CEOs intimately involved in product development and launch. Of the hundreds of teams we studied, just 7% of them -- 49 in all -- created products that scored a perfect ten on our measure of blockbuster success. To achieve that score, products had to reach or exceed company goals, customer expectations, profit and sales targets, garner company and industry awards, and attract national attention.
Products don't become blockbusters without the intense, personal involvement of senior management usually a CEO or division head. In every case studied, top management played an intimate, active, often daily role. This approach has been out of favor for decades, creative teams, the thinking goes, should be empowered by management and then left alone. Too much attention stifles innovation. To that we say "Baloney." Our work shows that, in the best case, management involvement should stat on day one. Ideally, senior managers work closely with the product team to establish must-have features and then help clear a path for the team. Top managers control resources, and they have the authority to allow the team to break rules and cut through red tape. And, crucially, senior managers serve as cheerleaders and visionaries, broadcasting a message of organizational commitment that
A．The results ran contrary to the company's expectation.
B．It achieved a great success.
C．It took a great portion of market share.
D．The new technology was not popular among customers.
