B.n=1,l=1,m=0
C.n=8,l=7,m=-6
D.n=1,l=0,m=0
B.n=1,l=1,m=0
C.n=8,l=7,m=-6
D.n=1,l=0,m=0
Publications such as Tesco Magazine and Your M&S are either sent to loyalty-card holders or picked up in stores, where they often enjoy prime placement next to the cash tills. They contain a mixture of heartwarming stories, recipes and product information. Rather than simply touting shampoo or artichokes, they explain how readers might use them. "We begin with what the customer wants to know and then feed in what the brand wants to say," explains Keith Grainger, chief executive of Redwood, a customer-publishing firm which produces a magazine for Marks & Spencer, among others.
Most supermarket magazines are put together by such outside agencies. They consult with stores about which products to feature. The agencies may collect a fee for their work or sell advertising, although few of the publications carry enough ads to cover their production costs. Supermarkets view them not as moneymakers but as a form. of marketing. Magazines not only help to sell more products, they say; they also increase loyalty to the brand.
It may be tempting to believe that most people throw these freebies away. But the large National Readership Survey finds that Tesco Magazine reaches 6. 4m Britons, suggesting each copy is read by three people. And with such huge circulations, the magazines have lots of affluent readers. Asda's publication is read by 7. 3% of all people belonging to social class A—handily beating upscale titles such as Country Living and Vogue.
By suggesting there is still value in dead trees, supermarket publications encourage their paid-for equivalents. But they also provide growing competition for advertising and readers. Their content has gradually converged with that of women's magazines. Both are heavy on consumer advice, of the "wear this top with that skirt" type. Thanks to data from loyalty-cards, some supermarket rags know much more about their customers than do rival magazines. As they go online, they will be able to target readers with ruthless precision.
Britain's four big supermarkets—Asda, Morrisons, Sainsbury's and Tesco—are vital outlets for all kinds of media. Many magazine and book publishers depend on them. They already account for almost a quarter of all spending on music, more than double the share of Apple's iTunes. Their magazines extend their dominance. Media retailers are on their way to becoming media conglomerates.
Why does the writer mention "lavish parties" and "immortalized in films" at the beginning of the passage?
A.To show a contrast between the Britain's supermarkets magazines and other media.
B.To outstand the magazines from Britain's supermarkets in marketing.
C.To arouse readers' interest in the topic.
D.To interestingly introduce and differentiate the topic of magazines from supermarkets
A、reveal
B、relieve
C、resume
D、reserve
A.Shipment on MAR.29th,2011.Partial shipments are not allowed.
B.To be covered by the seller for 110%of Invoice value against A11 Risks as per or subjiecet toCIC 1st,Jan.1981.
C.Packed 12 pieces In each case.
D.If documents contain discrepancies,a special discrepancy handling fee of HKD 200.00 willbe charged.
A、payable on demand.
B、liabilities of the banks.
C、assets of the banks.
D、only A and B of the above.
E、only A and C of the above.
A、improve the terms of trade of foreign nations.
B、protect jobs and reduce unemployment.
C、promote growth and development of young industries.
D、prevent over-dependence of a country on only a few industries.
为了保护您的账号安全,请在“简答题”公众号进行验证,点击“官网服务”-“账号验证”后输入验证码“”完成验证,验证成功后方可继续查看答案!