题目内容
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Advertisers often use ambiguous language to ______.
A．promise excellent quality
B．take advantage of consumers' imagination
C．appeal to consumers' rational judgments
D．cash in on grammatical errors
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Task 2
Directions: This task is the same as Task 1. The 5 questions or unfinished statements are numbered 41 through 45.
Advertising informs consumers about new products available on the market. It gives us information about everything from toothpaste to computers and cars. But the "information" it provides is actually very often "misinformation". It tells us the products' benefits but hides their disadvantages. Advertising not only leads us to buy things that we don't need and can't afford, but it also confuses our sense of reality.
Advertisers use many methods to get us to buy their products. One of their most successful methods is to make us feel dissatisfied with ourselves and our imperfect lives. Advertisements show ns who we aren't and what we don't have. Advertisements make us. afraid that people won' t like us if we don' t use the advertised products.
If fear is the negative(消极的)motive for buying a product, then wanting a good serf-image is the positive reason for choosing it. Each of us has a mental picture of the kind of person we would like to be. Advertises get psychologists to study the way consumers think and their reasons for choosing one brand instead of another. These experts tell advertisers about the motives of fear and self-image. They also inform. them about recent studies with colors and words.
Many people believe that advertising does not affect them. They know that there is freedom to choose. Unfortunately, they probably don't realize the powerful effect of advertising. They may not understand advertisers spend billions of dollars each year on aggressive(过分的)competition for our money, and they are extremely successful.
What's the purpose of advertising？
A．To introduce people the feature of the goods.
B．To have people buy new products on the market.
C．To make people know how to use the products.
D．To tell people how to save money while buying goods.
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Advertiser:【46】
Cable television promotion is a【47】for advertising in the world.
Cable television advertising has an advantage over【48】
Cable Promotions says it can help advertisers to increase sales by【49】percent.
Purpose of the Advertisement: seeking for【50】
Advertising informs consumers about new products available on the market. It gives us information about everything from shampoo to toothpaste to computers and cars. But there is one serious problem with this. The "information" is actually very often misinformation. It tells us the products' benefits but hides their disadvantages. Advertising not only leads us to buy things that we don't need and can't afford, but it also confuses our sense of reality. "Zoom toothpaste prevents cavities and gives you white teeth!" the advertisement tells us. But it doesn't tell us the complete truth: that a healthy diet and a good toothbrush will have the same effect.
Advertisers use many methods to get us to buy their products. One of their most successful methods is to make us feel dissatisfied with ourselves and our imperfect lives. Advertisements show us who we aren't and what we don' t have. Our teeth aren't white enough. Our hair isn't shiny enough. Our clothes aren't clean enough. Advertisements make us afraid that people won't like us if we don't use the advertised products. "Why don't I have any dates？" an attractive young woman sadly asks in a commercial. "Hero," replies her roommate, "try Zoom toothpaste!" Of course she tries it, and immediately the whole football team falls in love with her. "That's a stupid commercial," we might say. But we still buy Zoom toothpaste out of fear of being unpopular and having no friends. If fear is the negative motive for buying a product, then wanting a good self-image is the positive reason for choosing it. Each of us has a mental picture of the kind of person we would like to be. For example, a modern young woman might like to think that she looks like a beautiful movie star. A middle-aged man might want to see himself as a strong, attractive athlete. Advertisers know this. They write specific ads to make certain groups of people choose their product. Two people may choose different brands of toothpaste with the identical price, amount, and quality; each person believes that he or she is expressing his personality by choosing that brand.
Advertisers get psychologists to study the way consumers think and their reasons for choosing one brand instead of another. These experts tell advertisers about the motives of fear and self-image. They also inform. them about recent studies with colors and words. Psychologists have found that certain colors on the package of an attractive product will cause people to reach out and take that package instead of buying an identical product with different colors. Also, certain words attract our attention. For example, the words "new", "improved", "natural", and "giant size" are very popular and seem to draw our eyes and hands toward the package.
Many people believe that advertising does not affect them. They feel that they have freedom of choice, and they like to think they make wise choices. Unfortunately, they probably don't realize the powerful effect of advertising. They may not clearly understand that advertisers spend billions of dollars each year in aggressive competition for our money, and they are extremely successful. Do you believe that ads don't influence your choice of products？ Just look at the brands in your kitchen and bathroom.
Questions:
16.Why does a consumer pick a specific kind of soap？
17.What is NOT true about advertising？A．Because of its quality.
B．Because of its price.
C．Because of commercials and advertisements.
D．Because of its package.
Advertisers use many methods to get us to buy their products.One of their most successful methods is to make us feel dissatisfied with ourselves and our imperfect lives.Advertisements show us who we aren't and what we don't have."Why don't I have any dates (约会)？" a good-looking girl sadly asks in a commercial."Here," replies her roommate, "Try Zoom tooth-paste!" Of course she tried it, and immediately the whole football team falls in love with her."That's a stupid commercial," we might say.But we still buy Zoom tooth-paste out of fear of being unpopular and having no friends.
If fear is the negative motive (动机) for buying a product, then wanting a good self-image is the positive reason for choosing it.Each of us has a mental picture of the kind of person we would like to be.For example, a modern young woman might like to think that she looks like a beautiful movie star.A middle-aged man might want to see himself as a strong, attractive athlete.Advertisers know this.They write specific ads to make certain groups of people choose their products.
Advertisers get psychologists to study the way consumers think and their reasons for choosing one brand instead of another.These experts tell advertisers about the motives of fear and self-image.They also inform. them about recent studies with colors and words.They have found that certain colors on the package of an attractive product will cause people to reach out and take that package instead of buying an identical (同一的、 相等的) product with different colors.
Many people believe that advertising does not affect them.They like to think they make wise choices.Unfortunately, they probably don't realize the powerful effect of advertising.They may not clearly understand that advertisers spend billions of dollars each year in aggressive (强有力的) competition for our money, and they are extremely successful.
1.What’s the purpose of advertising()？
A.To introduce people the feature of the goods.
B.To have people to buy new products on the market.
C.To make people know how to use the products.
D.To tell people how to save money while buying goods.
2.One of the disadvantages of advertising is to().
A.lead people to buy bad-quality things
B.make people confused about choosing goods
C.make people buy more things than needed
D.inform. people the products’ benefits
3.Advertisement may make people think that()
A.their lives are not good enough
B.their behaviors are imperfect
C.they don’t have enough money to buy things
D.they look poor without buying advertise goods
4.What can psychologists tell the advertisers()
A.The reasons for bad sale of some goods.
B.What brand is better than others？
C.How to control the qualities of goods.
D.People’s opinions about current colors.
5.It’s implied in the last paragraph that those who don’t believe
advertising().
A.should refuse to buy goods advertised
B.may also be influenced by advertising
C.have more freedom to buy things than others
D.can save money without buying the advertised goods
To promote sales, advertisers often exploit consumers' ______.
A．economic status
B．practical need
C．emotional need
D．social status
Where do these ideas come from？ Max Luscher from the University of Geneva believes that in the beginning life was dictated by two factors beyond our control: night and day. Night brought passivity, and a general slowing down of metabolism; day brought with it the possibility of action, and increase in the metabolic rate, thus providing us with energy and initiative. Dark blue, therefore, is the color of quiet and passivity, bright yellow, the color of hope and activity.
In prehistoric times, activity as a rule took one of two forms: either we were hunting and attacking, or we were being hunted and defending ourselves against attack. Attack is universally represented by the color red; self-preservation by its complement green.
In Luscher's view, the association of colors with feeling and attitudes can be traced back to ______.
A．the association of day and night with passivity and action in ancient time
B．the association of black with funerals in western Europe
C．the association of white with purity in some countries
D．the association of red with joy in China
Why do the critics criticize advertisers？
A．Because advertisers often brag.
B．Because critics think advertisement is a "waste of money."
C．Because customers are encouraged to buy more than necessary.
D．Because customers pay more.
Where do these ideas come from？ Max Luscher from the University of Geneva believes that in the beginning life was dictated by two factors beyond our control: night and day. Night brought passivity, and a general slowing down of metabolism; day brought with it the possibility of action, and increased in the metabolic rate, thus providing us with energy and initiative. Dark blue, therefore, is the color of quietness and passivity, bright yellow the color of hope and activity.
In prehistoric times, activity as a rule took one of two forms: either we were hunting and at- tacking, or we were being hunted and defending ourselves against attack. Attack is universally re- presented by the color red; serf-preservation by its complement green.
In Luseher's view, the association of colors with feeling and attitudes can be traced back to______.
A．the association of day and night with passivity and action in ancient time
B．the association of black with funerals in western Europe
C．the association of white with purity in some countries
D．the association of red with joy in China
Advertisers often use ambiguous language to ______.
A．promise excellent quality
B．cash in on grammatical errors
C．appeal to consumers' rational judgments
D．take advantage of consumers' imagination
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