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Marketing Health and Fitness Americans spend betwe...

Marketing Health and Fitness Americans spend between $30 and $60 billion a year on dieting. This amount is more than the gross national product for Morocco! Such spending has not always been the case. Only recently has the marketing boom on health, fitness, and dieting infiltrated American televisions, radios and magazines. The message is clear: getting healthy through diet and exercise is a necessary part of life. As Americans continue to be bombarded with these health-conscious images, it is evident that the images have altered Americans’ ideas about health. The current advertising trends in weight loss and fitness have had both positive and negative effects.

提问人：网友wu30wu00012 发布时间：2022-01-07

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更多“Marketing Health and Fitness A…”相关的问题

第1题

卫生服务社会营销（health service marketing)

卫生服务社会营销(health service marketing)

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第2题

The data in the last paragraph implies______.A．the soft drinks will be singled out in the

The data in the last paragraph implies______.

A．the soft drinks will be singled out in the near future

B．the marketing opportunities for these companies are not successful

C．people are paying more and more attention to their health

D．people think the soft drink is not healthy

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第3题

How can the companies cut their cost according to the passage？A．They dismiss some employee

How can the companies cut their cost according to the passage？

A．They dismiss some employees to save money.

B．They use temporary labors and cheap labors.

C．They refuse to pay for the employees' health insurance.

D．They invest money on marketing campaigns.

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第4题

How can the companies cut their cost according to the passage？A．They dismiss some employee

How can the companies cut their cost according to the passage？

A．They dismiss some employees to save money.

B．They use temporary labors and cheap labors.

C．They don't pay for the employees' health insurance.

D．They invest money on marketing campaigns.

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第5题

Marketing Health and Fitness 1 Americans spend bet...

Marketing Health and Fitness 1 Americans spend between $30 and $60 billion a year on dieting. This amount is more than the gross national product for Morocco! Such spending has not always been the case. Only recently has the marketing boom on health, fitness, and dieting infiltrated American televisions, radios and magazines. The message is clear: getting healthy through diet and exercise is a necessary part of life. As Americans continue to be bombarded with these health-conscious images, it is evident that the images have altered Americans’ ideas about health. The current advertising trends in weight loss and fitness have had both positive and negative effects. 2 Perhaps the most positive effect of dieting and weight loss advertising is an increase in education. For many years Americans ate heavy foods cooked only in butter or lard. In addition, exercise was considered appropriate only for men. These trends changed as television and radio began promoting a healthier lifestyle that includes private gyms, low calorie foods, and aerobics tapes, among other things. As a result of this advertisement, Americans began to understand that diet, exercise, and other preventive measures made them healthier. They are now aware that heart disease and other illnesses can be controlled with proper diet and exercise. Since the media’s attention to this phenomenon, Americans are certainly healthier than they were in the recent past. 3 Although the current trends in weight loss have made Americans more conscious of their health, they have also led to increased public pressure. This is true for teenagers, especially girls. Adolescents cannot escape the constant barrage of ads on television and radio and in magazines and newspapers. While some teenagers take this new-found knowledge and begin eating more appropriate foods and exercising regularly, others become obsessed with weight loss. As a result, these young people can develop eating disorders such as bulimia (贪食症) and anorexia nervosa (神经性厌食症) to try to emulate (努力赶上)the physiques of models and health promoters. In these cases, the focus on fit and healthy bodies has a negative effect. 4 The financial effects of health industry ads cannot be avoided. Americans spend billions of dollars each year trying to get fit. Consumers will spend whatever they have to in order to get the latest gym equipment, fat-free food, or diet supplement pill. Because all these marketing strategies promote healthy living, many people are spending excessive amounts of money on such products. Consequently, the diet industry continues to promote newer and “better” products.

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第6题

（c) You have just been advised of management’s intention to publish its yearly marketing r

that will contain the financial statements for the year ending 31 December 2005. Extracts from the marketing

report include the following:

‘Shire Oil Co sponsors national school sports championships and the ‘Shire Ward’ at the national teaching

hospital. The company’s vision is to continue its investment in health and safety and the environment.

‘Our health and safety, security and environmental policies are of the highest standard in the energy sector. We

aim to operate under principles of no-harm to people and the environment.

‘Shire Oil Co’s main contribution to sustainable development comes from providing extra energy in a cleaner and

more socially responsible way. This means improving the environmental and social performance of our

operations. Regrettably, five employees lost their lives at work during the year.’

Required:

Suggest performance indicators that could reflect the extent to which Shire Oil Co’s social and environmental

responsibilities are being met, and the evidence that should be available to provide assurance on their

accuracy. (6 marks)

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第7题

A food processor considering snack-food opportunities identified three possible market seg

ments and gave them "nicknames": the dieters, health faddists, and nutrition-conscious parents. It developed a marketing mix around a line of good-tasting, nutritious children’s snacks. The firm is apparently:

A、A) using a single target market approach.

B、B) using a combined target market approach.

C、C) using a multiple target market approach.

D、D) ignoring the criteria that good market segments should be operational.

E、E) relying on cluster analysis techniques.

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第8题

The passage’s description of the issue raised by unconditional guarantees for health care

or legal services most clearly implies that which of the following is true？

A．The legal and medical professions have standards of practice that would be violated by attempts to fulfill such unconditional guarantees.

B．The result of a lawsuit of medical procedure cannot necessarily be determined in advance by the professionals handling a client’s case.

C．The dignity of the legal and medical professions is undermined by any attempts at marketing of professional services, including unconditional guarantees.

D．Clients whose lawsuits or medical procedures have unsatisfactory outcomes cannot be adequately compensated by financial settlements alone.

E．Predicting the monetary cost of legal or health care services is more difficult than predicting the monetary cost of other types of professional ervices.

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第9题

Seeking a competitive advantage, some professionalservice firms（for example, firms providi

Seeking a competitive advantage, some professional

service firms(for example, firms providing advertising,

accounting, or health care services) have considered

offering unconditional guarantees of satisfaction. Such

(5) guarantees specify what clients can expect and what the

firm will do if it fails to fulfill these expectations.

Particularly with first-time clients, an unconditional

guarantee can be an effective marketing tool if the

client is very cautious, the firm’s fees are high, the

(10) negative consequences of bad service are grave, or

business is difficult to obtain through referrals and

word-of-mouth.

However, an unconditional guarantee can sometimes

hinder marketing efforts. With its implication that fail-

(15) ure is possible, the guarantee may, paradoxically, cause

clients to doubt the service firm’s ability to deliver the

promised level of service. It may conflict with a firm’s

desire to appear sophisticated, or may even suggest that

a firm is begging for business. In legal and health care

(20) services, it may mislead clients by suggesting that law-

suits or medical procedures will have guaranteed out-

comes. Indeed, professional service firms with outstandin

reputations and performance to match have little to gain

from offering unconditional guarantees. And any firm

(25) that implements an unconditional guarantee without

undertaking a commensurate commitment to quality of

service is merely employing a potentially costly

marketing gimmick.

The primary function of the passage as a whole is to______

A．account for the popularity of a practice

B．evaluate the utility of a practice

C．demonstrate how to institute a practice

D．weigh the ethics of using a strategy

E．explain the reasons for pursuing a strategy

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第10题

听力原文：Good morning, everyone. Welcome to the new employee orientation. I'd like to let

you know that whether you are working in accounting, production or marketing, everybody should attend this orientation here by personnel. Let me first answer questions a few of you asked about the fitness center. It' s located on the 27th floor of this building. It's free to full-time employees and $25 dollars for part-time employees. It's open everyday from 7 in the morning until 9 at night during weekdays only. I want to remind you to make an appointment to get your ID card and also take pictures for your ID before the end of the day. Now let's discuss the health insurance plan by Myers corporation.

Who is the speaker？

A．An accountant

B．A personnel department employee

C．A photographer

D．A fitness instructor

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