Making good coffee is not a simple business. Coffee bushes must be grown in shade. A hills
In Mexico and parts of Central America, (7)_____ in Colombia, most coffee farmers are smallholders. They found it especially hard to (8)_____ the recent fall in the coffee price. The (9)_____ of their income makes it hard for farmers to invest to (10)_____ their crop, says Fernando Celis. The fall forced many small farmers to (11)_____ other crops, or migrate to cities.
For farmers, one way out of this (12)_____ is to separate the price they are paid (13)_____ the international commodities markets. This is the (14)_____ of Fair-trade, an organization which certifies products as "responsibly" sourced. Fair-trade determines at what price farmers make what it considers a (15)_____ profit. Its current (16)_____ is that the appropriate figure is 10% above the market price.
(17)_____, sales of Fair-trade-certified coffee have increased from $22.5m per year to $87m per year since 1998. This is still a tiny fraction of the overall world coffee trade, worth $10 billion (18)_____ But there are plenty of other markets for high-quality coffee. Some small producers can (19)_____ more by marketing their coffee as organic or "bird-friendly" because, unlike large, mechanized plantations, they have (20)_____ shade trees.
A.steep
B.high
C.big
D.wide