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America's love affair with the credit card began in 1949. When businessman Frank McNamara

finished a meal in a New York restaurant and then discovered he had no cash. In those days, gasoline and store charge cards were common, but cash was standard for almost everything else. McNamara called his wife, who rushed over to bail him out. His embarrassment gave him the idea for Diners Club.

Within a year some 200 people carried the world's first multi-use card. For an annual fee of $5, these card holders could charge meals at 27 restaurants in and around New York City. By the end of 1951 more than a million dollars had been charged on the growing number of cards, and the company was soon turning a profit.

The problem was to persuade enough people to carry the cards. Diners Club turned to promotions. It gave away a round-the-world trip on a popular television show. The winners charged their expenses and made it "from New York to New York without a dime in their pocket". By 1955 the convenience of charging was catching on in a big way.

The first to turn a profit was Bank of America's Bank Americard. Bankers from all over the country descended on its California headquarters to learn the secret of its success—so many that in 1966 Bank Americard began forming alliances with banks outside the state.

Five million holiday credit card shoppers would have created a bonanza for banks, but in the dash to market, the banks had been less than cautious in assembling their lists. Some families received 15 cards. Dead people and babies got cards. Hundreds of Chicagoans discovered they could use or sell a card they "found" and by law, the person whose name appeared on it was liable for the charges—even if he or she had never requested of received the card.

The disaster sparked a movement to regulate the industry. Public Law 91-508, signed by President Nixon in October 1970, prohibited issuers from sending cards to people who hadn't requested them at all but eliminated card-holder liability for charges on a card reported lost or stolen. Later, the Fair Credit Billing Act set standard procedures for resolving billing disputes.

Of course, Credit cards have not only replaced cash for many purposes, but also in effect have created cash by making it instantly available virtually everywhere. Experts estimate there are from 15,000 to 19,000 different cards available in his country.

So the revolution that began in 1949 with an embarrassed businessman who was out of cash now seems complete. What Alfred Bloomingdale, then president of Diners Club, predicted more than 30 years ago seems to have come true: an America where "there will be only two classes of people—those with credit and those who can't get them."

When did American begin to love credit card?

A.In 1949.

B.In 1955.

C.In 1970.

D.In 1951.

提问人:网友yitianbaihu 发布时间:2022-01-06
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更多“America's love affair with the…”相关的问题
第1题
The first credit card was invented by Frank Macnamara.
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第2题
The Diner's Club credit card received competition in 1958 from American Express and ________.
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第3题
Paying with the supermarket's own credit card so easy.

A、is

B、are

C、be

D、have been

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第4题
The riskiness of an asset's return that results from interest rate changes is called _________

A、interest-rate risk.

B、coupon-rate risk.

C、reinvestment risk.

D、yield-to-maturity risk.

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第5题
Chargaff's rules state that ( ).

A、in the DNA molecule the number of adenines = number of thymines and the number of guanines = number of cytosines

B、in the DNA molecule the number of guanines and cytosines = the number of adenines and thymines

C、the ratio of (A + T)/(G + C) is constant for a species

D、all the above

E、a and c only

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第6题
The risk that a bond’s creditworthiness declines is best described by:

A、credit migration risk

B、market liquidity risk

C、spread widening risk

D、空

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第7题
If your food is ______, this means it has been cooked too long but you can still eat it.

A、raw

B、burnt

C、overcooked

D、medium-rare

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第8题
Legend has it that the first credit card was born in 1950 over lunch at a Manhattan restaurant when Alfred Bloomingdale and his colleague Francis McNamara dreamed up the idea of creating a third party to cover checks at restaurants. They called it Diners Club. But the scheme faced a "chicken-and-egg problem". Consumers didn' t want thE card until stores accepted it, and merchants wouldn't accept it until consumers carried it.

To solve the problem, and to work around federal laws that prevented banks from operating across state lines, banks joined together to form. "network joint ventures", such as Visa and MasterCard. Under these arrangements, some member banks recruited (征募)consumers, others recruited merchants. The banks on both ends earned fees, and they shared the costs of maintaining the networks.

Because of an antitrust(反托拉斯的,反垄断的) dispute(争论) twenty-five years ago, Visa allows its member banks to join up with MasterCard as well. But it refuses to allow them to collaborate with any other network. The Justice Department is less appreciative. In October 1998-shortly before Paying with Plastic went to press-the government charged Visa and MasterCard with violating the Sherman Antitrust Act. (Wal-Mart and a group of big retailers have filed a related suit, charging that Visa and MasterCard have colluded (勾结)tokeep fees on their debit cards (借记卡) unfairly high .The trouble is that today Visa and MasterCard have pretty much the same member banks. Do two ventures with the same owners really have an incentive (动机) to compete?

According to the government' s complaint, in 1987 MasterCard was prepared to introduce the first "smart card" -a card with an integrated circuit that could store personal data. But MasterCard's board ref used to proceed without Visa's go-ahead. Today both brands are still developing a smart card, sharing information all the while. The situation doesn't exactly encourage competition. As Visa International's president and chief executiveput it in an unguarded moment in 1992, "If you have got one foot firmly placed on both sides of the street, who cares?"

Some people insist that the Visa-MasterCard partnership does not harm competition or innovation. They point to Visa and MasterCard's rival advertising campaigns and to Citibank' recent decision to switch its primary allegiance (效忠) from Visa to MasterCard because only MasterCard would aIlow it to relegate the network insignia to the back of its plastic cards. The reason no one has introduced smart cards, says Evans, is because the chip(芯片) technology is too expensive. "It is a silly argument," he says. "The Justice Department is trying to fix something that isn' t broken. This industry is extraordinarily successful. "

Indeed, however the case turns out, the most popular complaint against the consumer credit business is likely to remain what it was a century ago: The industry succeeds all too well at putting expensive credit in the hands of weak-willed shoppers.

36.The phrase "chicken-and-egg problem" in paragraph I most probably means ___________.

A.consumers didn' t want the card until stores accepted it

B.merchants wouldn' t accept it until consumers carried it

C.both consumers and merchants are very important

D.it is hard to say which side should take the initial step

37.According to the text, which of the following may be considered as Visa's violation of the Antitrust Act? ___________.

A.Allowing its member banks to join up with MasterCard.

B.Keeping fees on their debit cards unfairly high.

C.Developing a smart card, sharing information all the while.

D.Sharing the costs of maintaining the networks.

38.Which of the following is NOT true of a "smart card"? ___________.

A.It was officially issued 1987.

B.It contains an integrated circuit.

C.1t could store personal da ta.

D.It is being developed by both Visa and MasterCard.

39.Why are people reluctant to accept smart cards according to Evans? ___________.

A.Because it is too popular.

B.Because it is too inconvenient.

C.Because the chip itself is too expensive.

D.Because the cost to produce the chip is too expensive.

40.The best title for the text may be___________.

A.Legend of the First Credit Card

B.A "Chicken-and-egg Problem"

C.Credit Card and Its Problems

D.Miraculous Credit Card

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第9题
Complete the follwoing sentenes with the words or phrases you have learnt from this period. The big company ________ various small businesses.
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第10题
The ________ settlers in North America are the Indians.
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