Advertisements are often ______written in bad English.A.apparentlyB.deliberatelyC.partiall
Advertisements are often ______written in bad English.
A.apparently
B.deliberately
C.partially
D.mechanically
Advertisements are often ______written in bad English.
A.apparently
B.deliberately
C.partially
D.mechanically
The author's purpose of writing this passage is to ______.
A.describe the characteristics of the advertisements in early days
B.persuade people to pay attention to the importance of visual images in advertising
C.tell people the development and role of American advertising
D.explain how to sell goods by advertisements nowadays
"Any time, any place, any path, any pace" is______.
A.what taken as the guiding principle of the Florida Virtual School
B.words placed at the beginning of a book or a chapter
C.a slogan put on the wall
D.words used in advertisements
Why does Clive think advertising in guidebooks would be effective?
A.Guidebooks generally only carry a few advertisements,
B.Copies of guidebooks are often kept for several years.
C.Several people usually read each copy of a guidebook
I like working here, but I don’t like travelling by tube.It’s too busy! We start work at nine o’clock.There are some very nice colleagues, and I often eat lunch with them in the canteen.Lunch is from one o’clock to two o’clock.Then I finish work at 6 o’clock.My brother works near my office.He is in insurance, and sometimes we have a drink in the pub in the evening – but at the moment he is having a holiday in Scotland.
1、The writer () new job.
A.doesn’t like his
B.likes his
C.is looking for a
2、The writer works in ().
A.insurance
B.marketing
C.computers
3、The writer works for about ()on weekdays.
A.8 hours
B.9 hours
C.10 hours
4、The writer thinks the tube is too ().
A.noisy
B.slow
C.busy
5、The writer and his brother ().
A.sometimes see each other
B.never see each other
C.see each other every day
W: Yes, it's a one-bedroom apartment, with a living room, a kitchen, a bathroom and a balcony.
M: Where is it located?
W: It's on Montreal Road.
M: Is it furnished?
W: Yes, it is furnished with sofas, a dining table, chairs and some appliances.
M: How much is the rent?
W: It's five hundred dollars per month, including utilities.
M: You mean gas, electricity and heat?
W: Yes, that's right.
M: Is there anything like management fee or parking fee?
W: The management fee is included in the rent. But parking is fifty dollars a month.
M: Can I come and have a look at it today7
W: Yes, how about one o'clock this afternoon?
M: One o'clock sounds fine. See you then.
W: See you.
How does the man get information about the apartment?
A.From TV advertisements.
B.From advertisements in the newspapers.
C.From radio advertisements.
?Read the note and the leaflet below.
?Complete the invoice.
?Write a word or phrase (in CAPITAL LETTERS) or a number on lines 41-45.
Marta,
Can you send Stor Employment on invoice for their lorest advertisement. It was for o half page ad in Recruitment Today. I don't think it was colour. Con you state on the invoice they need to pay within 7 cloys, not the usual 14 days. It needs to go to Mr Gordon.
Thanks.
Jean Pierre
Southern Newspaper Group-titles include
the Daily Record
Business Network magazine and
Recruitment Today
Advertising Rates:
Black/White Colour
Full page £250 £425
Half page £150 £255
Quarter page £90 £155
Deadline for advertisements: Thursdays 5.30 p. m.
INVOICE TO:
Company (41)______
150-162 Browning Street
Castleford
For the attention of: (42)______
PubIication: (43)______
Size of advertisement: (44)______
Cost:
(45)______
Payment Terms: 7 days
(41)
Apart from the obvious waste of time【C8】______, it seems that all this viewing has little effect. Cullingford says that children can recall few details. They can remember exactly which programs they have seen but they can【C9】______explain the elements of a particular plot. Recall was in"【C10】______proportion o the amount they had watched." It is precisely because television,【C11】______a teacher, demands so little attention and response【C12】______children like it, argues Cullingford. Programs seeking to【C13】______serious messages are strongly disliked.【C14】______people who frequently talk on screen. What children like most are the advertisements
They see them as short programs【C15】______their own right and particularly enjoy humorous presentation. But again, they【C16】______strongly against high-pressure advertisements that attempt openly to【C17】______them.
On the other hand, they are not【C18】______involved in the programs. If they admire the stars, it is because the actors lead glamorous lives and earn a lot of money,【C19】______their fictional skills with fast cars and shooting villains. They are perfectly【C20】______the functions of advertisements. And says Cullingford, educational television is probably least successful of all in imparting attitudes or information.
【C1】
A.like
B.as
C.for
D.at
II Reading Comprehension (25 minutes) Section A Directions: In this part there is a passage with ten blanks. You are required to select one word for each blank from a list of choices given in a word bank following the passage. Read the passage through carefully before making your choices. Each choice in the bank is identified by a letter. 注意:请在答题处填入相应的字母编号!字母一定要大写! On television,the abuse of advertisements is most 11____. Who can bear sitting through ten minutes of 12____bombardment by shampoos, hair creams, snacks, washing powder and underarm spray? It is just too much! What is worse, they always come just before the most exciting part of a program. Besides giving us a 13____jolt they methodically 14____and abuse our mind until we watch them without actually seeing and hear their chatter without actually listening. It would certainly be for the good of all viewers if the advertisers 15____down on their advertisements and only advertise 16____. Presently advertisement on television is based on hard-selling and relentless 17____on the viewers. Furthermore how much of what they advertise are base on truth? Does using a certain brand of shampoo 18____dandruff? My personal experience is a 19____no. Does 20____certain food make us healthier? Then why are the hospitals always full? Does using a certain brand of soap powder really make the owner happier? Such things we must ask, if we do not want to be taken in by the advertisement. A) numb E) definite I) eliminate M) prospects B) consuming F) apparent J) annual N) prestigious C) cut G) discreetly K) variety O) assault D) continuous H) classified L) mental 11. ____________
II Reading Comprehension (25 minutes) Section A Directions: In this part there is a passage with ten blanks. You are required to select one word for each blank from a list of choices given in a word bank following the passage. Read the passage through carefully before making your choices. Each choice in the bank is identified by a letter. 注意:请在答题处填入相应的字母编号!字母一定要大写! On television,the abuse of advertisements is most 11____. Who can bear sitting through ten minutes of 12____bombardment by shampoos, hair creams, snacks, washing powder and underarm spray? It is just too much! What is worse, they always come just before the most exciting part of a program. Besides giving us a 13____jolt they methodically 14____and abuse our minds until we watch them without actually seeing and hear their chatter without actually listening. It would certainly be for the good of all viewers if the advertisers 15____down on their advertisements and only advertise discreetly. 16____ advertisement on television is based on hard-selling and relentless assault on the viewers. Furthermore how much of what they advertise are based on truth? Does using a certain brand of shampoo 17____dandruff? My personal experience is a 18____no. Does 19____certain food make us healthier? Then why are the hospitals always full? Does using a certain brand of soap powder really make the owner happier? Such things we must ask, if we do not want to be 20____ in by the advertisements. A) numb E) definite I) eliminate M) prospects B) consuming F) apparent J) annual N) prestigious C) cut G) presently K) variety O) taken D) continuous H) classified L) mental 11. ____________
听第8段材料,回答第12~14题。
Text 8
M: Hello, my name's David Parker. I'm calling about the apartment advertised in the paper. Can you tell me something about it?
W: Yes, it's a one-bedroom apartment, with a living room, a kitchen, a bathroom and a balcony.
M: Where is it located?
W: It's on Montreal Road.
M: Is it furnished?
W: Yes, it is furnished with sofas, a dining table, chairs and some appliances.
M: How much is the rent?
W: It's five hundred dollars per month, including utilities.
M: You mean gas, electricity and heat?
W: Yes, that's right.
M: Is there anything like management fee or parking fee?
W: The management fee is included in the rent. But parking is fifty dollars a month.
M: Can I come and have a look at it today7
W: Yes, how about one o'clock this afternoon?
M: One o'clock sounds fine. See you then.
W: See you.
How does the man get information about the apartment?
A. From TV advertisements.
B. From advertisements in the newspapers.
C. From radio advertisements.
The author thinks of advertisements as ______.
A.convincing
B.influential
C.instructive
D.authoritative
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