A—brand loyalty J—market share B—brand value K—market size C—buying habit L—marketing goal D—buying motivation M—marketing plan E—consumer survey N—product image F—customer service O—reference price G—distribution channel P—sales analysis H—market potential Q—sales promotion I—market research
()品牌价值 ()促销
A—action advertising J—magazine advertising
B—airport advertising K—neon light advertising
C—billboard advertising L—newspaper advertising
D—business advertising M—online advertising
E—direct mail advertising N—outdoor advertising
F—gift advertising O— platform. side advertising
G—lamp post advertising P—public service advertising
H—light box advertising Q—sales promotion advertising
I—local advertising
Example: (P) 公益广告 (K) 霓虹灯广告
1. () 机场广告 () 户外广告
2. () )灯箱广告 () 杂志广告
3. () 地方性广告 () 路灯柱广告
4. () 赠品广告 () 直接邮递广告
5. () 行为广告 () 报纸广告
A—action advertising J—magazine advertising
B—airport advertising K—neon light advertising
C—billboard advertising L—newspaper advertising
D—business advertising M—online advertising
E—direct mail advertising N—outdoor advertising
F—gift advertising O— platform. side advertising
G—lamp post advertising P—public service advertising
H—light box advertising Q—sales promotion advertising
I—local advertising
Example: (P) 公益广告 (K) 霓虹灯广告
1. () 机场广告 () 户外广告
2. () )灯箱广告 () 杂志广告
3. () 地方性广告 () 路灯柱广告
4. () 赠品广告 () 直接邮递广告
5. () 行为广告 () 报纸广告
听力原文:M: First of all, I'd like to know why you want to get this post?
W: Well, I heard that your company is a famous international firm with a very good reputation. And you offer good opportunities for promotion for the fight person.
What do we learn about the woman?
(18)
A.The woman is asking for a promotion.
B.The woman is being interviewed by a reporter.
C.The woman wants to get some information.
D.The woman is applying for a job.
Effective online marketers don't (6)_____ transfer hard-copy ads to cyberspace. (7)_____ sites blend promotional and non-promotional information indirectly delivering the advertising messages. To (8)_____ visits to their sites and to create and (9)_____ customer loyalty, companies change information frequently and provide many opportunities for (10)_____.
A prototype for excellent (11)_____ promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, (12)_____ they will find no traditional ads. (13)_____ subtle is the mix of product and promotion that visitors hardly know an advertising message has been (14)_____. Sega of America, maker of computer games and hardware, uses its Web site for a (15)_____ of different promotions, such as (16)_____ new game characters to the public and supplying Web surfers the opportunity to (17)_____ games. Sega's home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape (18)_____ increasing site visits by 15 percent. Online (19)_____ in Quaker Oats' Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product (20)_____ and helped the company know its customers better.
A.brought down
B.brought about
C.brought out
D.brought up
B、18 12 9 4
C、27 18 9 4
D、54 18 9 4
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