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[主观题]

Levi Strauss was born in Germany, and【C1】______to America when young. In 1853 he took his

dreams to San Francisco. There his dream, to succeed【C2】______true.

Many of Levi Strauss'【C3】______were cowboys and miners,【C4】______needed clothing that was【C5】______and durable. Strauss found a【C6】______fabric that was comfortable and lasted a long time,【C7】______"serge de Nimes," which was later【C8】______to the word denim.

Jacob Davis, a【C9】______, bought large mounts of the denim fabric from Levi Strauss. One of his customers was【C10】______tearing the pockets【C11】______his pants. So Jacob Davis decided to put rivets (铆钉) on【C12】______parts of the pants to make them stronger. The customer【C13】______the new pants【C14】______much that he told all his Mends, and soon Jacob Davis was busy【C15】______pants with rivets.

Jacob Davis【C16】______that using rivets was a great business idea, and he didn't want anybody to【C17】______that. He decided to get a patent (专利权). But【C18】______poor, he couldn't【C19】______the patent. So he went to Levi Strauss. He said, "If you agree to pay for the patent, we will【C20】______the profits." Levi Strauss agreed, and the new business was born. Today Levi's name is more popular than before.

【C1】

A.emigrated

B.immigrated

C.emigrant

D.immigrant

提问人:网友xmut_lb 发布时间:2022-01-07
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更多“Levi Strauss was born in Germa…”相关的问题
第1题
Watch and answer the following question: What do you know about Levi Strauss Levi Strauss History.avi
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第2题
Which of the following shows the right order of what happened to Levi Strauss?a. Strauss f

Which of the following shows the right order of what happened to Levi Strauss?

a. Strauss found some gold miners unsatisfied with his cloths.

b. The company Strauss set up became world famous.

c. Strauss sold canvas to gold miners.

d. Strauss dyed the denim blue.

A.a.c.d.b

B.a.c.b.d

C.c.a.d.b

D.c.a.b.d

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第3题
What was Levi Strauss' idea when he heard a miner's complaint?A.He thought canvas was stro

What was Levi Strauss' idea when he heard a miner's complaint?

A.He thought canvas was strong enough for tents.

B.He could improve canvas and make pants out of it.

C.He thought canvas could be used for clothes.

D.Miners could use canvas to make clothes.

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第4题
It was a ruling that had consumers seething with anger and many a free trader crying foul.
On November 20th the European Court of Justice decided that Tesco, a British supermarket chain, should not be allowed to import jeans made by America's Levi Strauss from outside the European Union and sell them at cut-rate prices without getting permission first from the jeans maker. Ironically, the ruling is based on an EU trademark directive that was designed to protect local, not American, manufacturers from price dumping. The idea is that any brand-owning firm should be allowed to position its goods and segment its markets as it sees fit: Levi's jeans, just like Gucci handbags, must be allowed to be expensive.

Levi Strauss persuaded the court that, by selling its jeans cheaply alongside soap powder and bananas, Tesco was destroying the image and so the value of its brands—which could only lead to less innovation and, in the long run, would reduce consumer choice. Consumer groups and Tesco say that Levi's case is specious. The supermarket argues that it was just arbitraging the price differential between Levi's jeans sold in America and Europe—a service performed a million times a day in financial markets, and one that has led to real benefits for consumers. Tesco has been selling some 15,000 pairs of Levi's jeans a week, for about half the price they command in specialist stores approved by Levi Strauss. Christine Cross, Tesco's head of global non-food sourcing, says the ruling risks "creating a Fortress Europe with a vengeance".

The debate will rage on, and has implications well beyond casual clothes (Levi Strauss was joined in its lawsuit by Zino Davidoff, a perfume maker). The question at its heart is not whether brands need to control how they are sold to protect their image, but whether it is the job of the courts to help them do this. Gucci, an Italian clothes label whose image was being destroyed by loose licensing and over-exposure in discount stores, saved itself not by resorting to the courts but by ending contracts with third-party suppliers, controlling its distribution better and opening its own stores. It is now hard to find cut-price Gucci anywhere.

Brand experts argue that Levi Strauss, which has been losing market share to hipper rivals such as Diesel, is no longer strong enough to command premium prices. Left to market forces, so-so brands such as Levi's might well fade away and be replaced by fresher labels. With the courts protecting its prices, Levi Strauss may hang on for longer. But no court can help to make it a great brand again.

Which of the following is not true according to Paragraph 1?

A.Consumers and free traders were very angry.

B.Only the Levi's maker can decide the prices of the jeans.

C.The ruling has protected Levi's from price dumping.

D.Levi's jeans should be sold at a high price.

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第5题
Text A I. Choose the best answer to each of the following questions according to what is stated or implied in the text. Which of the following statements is NOT true concerning Levi Strauss & Co?

A、It was the pioneering company to address HIV/ AIDS education and work-place policies.

B、It was the first apparel company to set high standards for suppliers

C、It has been consistently contributing to CSR programs for decades.

D、Though it has been enjoying a high popularity, its profits are on the decline.

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第6题
Blue jeans are probably the single most representative article of American clothing.They
were originally 26 by Jacob Davis,a tailor from Nevada, 27 ,together with dry-goods sales man Levi Strauss,patented the idea as 28 clothing for miners in l873.Blue jeaRs,also 29 as work clothing,spread among workers of all kinds in the late l9th and early 20th centuries, 30 among cowboys,farmers,loggers,and railroad workers.During the 1950s, 31 Marion Brando and James Dean made blue jeaRs 32 by wearing them in movies,and jeans be。came part of the 33 of teenagers’rebelling.In the l960s and 1970s,this fashion statement exploded as LevI’s 34 a fundamental part of the youth 35 focused on both civil rights and antiwar protests. 36 the late1970s,almost everyone in the United States wore blue jear, 37 youths all around the world sought after them. 38 designers began to create more complicated 39 of blue jeaRs and to 40 their fit,jeaRs began to express the American emphasis 41 informality and the importance of detail.By stressing the right label and 42 the right look,blue jeans, 43 their worker origins,satirically。represented the status consciousness of American fashion and the 44 to get close to the 45 fashion.In 1971,Levi Strauss&Co.received the Coty Fashion Critics’Award,the highest award of the American fashion industry. 回答下列各题:

A.invented

B.introduced

C.developed

D.delivered

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第7题
简答题:Levi Strauss公司的企业财务目标与社会责任。该...

简答题:Levi Strauss公司的企业财务目标与社会责任。该公司已有近150年的历史了,它以生产道克和牛仔而闻名,也同样因创造社会价值而出名。当该公司在1971年首次公开发行股票时,由于公司过度热衷于社会活动,可能会影响公司的利润,这一点让潜在投资者十分担心。Levi Strauss公司的言行也在不断地反映出它热衷于社会事业的坚定决心。在1987年,公司首席执行官鲍伯·哈斯在公司的任务和目标说明书中首先强调公司的多样化、团队和诚实问题。几年后,公司为员工开设了为期10天的课程来培训如何进行有道德感的决策。其中一位授课者说:“应该问问,‘我如何能在工作场所中发现意义?’工作是崇高的,我们不仅仅是生产出牛仔裤。”该公司由于它的经营理念而受到相当多的表扬和奖励,直到最近,公司还可以在进行社会活动的同时维持较高的利润。但最近公司的盈利水平开始下降,许多人认为,公司若要生存下去必须重新思考它的经营理念。在巨大的损失面前,社会活动和盈利水平之间的冲突无疑上升了。《财富》杂志的一篇文章引用了Levi Strauss公司刚退休的总裁皮特·雅各比对这种冲突的概括:“问题是某些人认为价值观本身已经结束了,你会听到一些人说:‘我们的目标是创造最好的工作环境。’还会听到另一些人说:‘我们的目标是赚更多的钱。’前者(社会导向型)认为后者(利润导向型)是庸俗的人,而后者又认为前者是碍事的故作清高的人。”尽管存在这些担心,可Levi Strauss公司最近的问题不仅仅或不主要是它的社会行动主义问题,公司一直对现在的潮流和配送系统技术的改变反应缓慢。其投资虽然较大,但是公司仍在存货管理和将产品送达市场方面落后于竞争对手。这并不能说该公司毫无前途。公司的品牌依然响当当,还能创造大量的现金流。该公司还有其独特的所有权结构。哈斯家族长期控制着公司,而且在1996年完成杠杆收购后,公司再次被私人拥有。作为全部购入协议的一部分,想维持公司所有权的投资者必须给予以鲍伯·哈斯为首的四名家族成员15年的公司完全控制权。这种所有权结构有利于公司在追求社会目标时无须面对股东导向型企业面对的压力。然而,缺乏外部压力也有助于解释为什么公司如此缓慢地适应技术和市场状况的变化。(1)公司对社会应承担的社会责任有哪些?(2)企业财务目标和社会责任目标的关系如何?为什么?

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第8题
A twenty-year-old immigrant, Levi Strauss, came to the United States in 1850 to seek his f
ortune in the gold fields. But strangely enough, this man made his fortune on heavy canvas that he found suitable for working clothes. Strauss' jeans were particularly good for prospectors and cowboys. In the early days of jeans, this man couldn’t have guessed that his pants, made only for rough work, would become so popular at all levels of society. Yes, this is a fact: jeans have become fashionable in our society. Furthermore, these pants have come to symbolize changes in social attitude.

In the last decade or two we have seen movements toward equality as well as defiance of authority. Jeans, now worn by everybody, can be said to symbolize these changes for the better. In the past, only men wore jeans, and those men were at the bottom -- socially and economically. Jeans were worn by truck drivers, farm and factory workers. Today, jeans no longer are looked down upon. They are worn by both men and women, by both skilled and unskilled workers, by both employees and employers. This common way of dressing symbolizes respect for individuality, no matter what your occupation or sex. In the fight against authority, young people have been the leaders, So it is natural that teenagers would defy parents and school administrators over the right to wear jeans to class and win. Jeans are the typical dress of civil rights marchers, fans at rock concerts, "hippies" returning to nature, and serious college students.

Because everyone can be comfortable in them, the blue jeans invented for the use of workers are now accepted almost anywhere, anytime. This is true not only in the United States, but in many other countries in the world. I strongly agree with the following statement: "Old or new, glorified or plain, jeans are likely to be around for a long time to come. Already they have succeeded where statesmanship has failed. Although unable to speak the same language, the inhabitants of this embattled planet have at least agreed to wear the same pants."

Jeans, originally designed by Levi Strauss, ______.

A.have become a symbol of the fashionable class

B.have come to symbolize changes in social attitude

C.are suitable wear for rough work only

D.are no longer so popular as they used to be

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第9题
A twenty-year-old immigrant, Levi Strauss, came to the United States in 1850 to seek his f
ortune in the gold fields. But strangely enough, this man made his fortune on heavy canvas that he found suitable for working clothes. Strauss'jeans were particularly good for prospectors and cowboys. In the early days of jeans, this man couldn't have guessed that his pants, made only for rough work, would become so popular at ail levels of society. Yes, this is a fact: jeans have become fashionable in our society. Furthermore, these pants have come to symbolize changes in social attitude.

In the last decade or two we have seen movements toward equality as well as defiance of authority. Jeans, now worn by everybody, can be said to symbolize these changes for the better. In the past, only men wore jeans, and these men were at the bottom—socially and economically. Jeans were worn by truck drivers, farm and factory workers. Today, jeans no longer are looked down upon. They are worn by both men and women, by both skilled and unskilled workers, by both employees and employers. This common way of dressing symbolizes respect for individuality, no matter what your occupation or sex. In the fight against authority, young people have been the leaders. So it is natural that teenagers would defy parents and school administrators over the right to wear jeans to class and win. Jeans are the typical dress of civil rights marchers, fans at rock concerts, "hippies" returning to nature, and serious college students. Because everyone can be comfortable in them, the blue jeans invented for the use of workers are now accepted almost anywhere, anytime. This is true not only in the United States, but in many other countries in the world. I strongly agree with the following statement: "Old or new, glorified or plain, jeans are likely to be around for a long time to come. Already they have succeeded where statesmanship has failed. Although unable to speak the same language, the inhabitants of this embattled planet have at least agreed to wear the same pants."

Jeans, originally designed by Levi Strauss, ______.

A.have become a symbol of the fashionable class

B.have come to symbolize changes in social attitude

C.are suitable wear for rough work only

D.are no longer so popular as they used to be

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第10题
Each time you step into those faded old Jeans, you put on a piece of history. The world's
favorite trousers are now over a hundred years old, and here's how they started out.

The first Jeans were made in 1850, in the California gold rush. A man named Levi Strauss realized that the gold-diggers' normal trousers weren't strong enough for the work they had to do and were wearing Out quickly. Strauss had some strong canvas, which he was going to make into tents and wagon covers to sell to the workers. Instead, he made some trousers out of it and these became the first Jeans. They were brown and called the waist-high overall.

The trousers sold well, and Strauss began looking around for ways of making them even tougher. He found a material that was better than canvas—a durable cotton that was manufactured only in the south of France. In a town called Nimes, the material was denim—the name coming from the French for from "Nimes". Strauss ordered boat loads of this material and, to keep the colour consistent, had it all dyed indigo blue. The trousers became known as blue denims or blue jeans (the Word jean is thought to come from Genoa. Italian sailors from the port of Genoa wore trousers similar to jeans, on the big trading ships).

In the early days cowboys, farmers, miners and timber Jacks—all people associated with hard work—wore jeans. But there were a few design problems with the early styles—as cowboys discovered to their cost. When they crouched too close to the camp fire, the rivet (the metal button strengthening the jeans at the bottom of the fly) got too hot and became very uncomfortable. Levi didn't take much notice of the cowboys complaints until the 1940s, when a company official crouched too close to a camp fire and experienced the problem first-hand. The crotch rivet was soon removed.

In the fifties and sixties, jeans represented rebellion. Film stars like James Dean, Elvis Presley and Marilyn Monroe wore them, as did pop stars like the Beatles and the Rolling Stones.

Fashions changed in the seventies and jeans became flared—tight at the hip and wide at the bottom. They were very, very tight—if you could get the zip up while standing up, they weren't tight enough. You had to lie down on the bed to do them up; for a really skin-tight fit, people would lie in a bath in their jeans and wait for them to shrink!

As the trousers became more and more successful, other jeans manufacturers started up—such as Wrengler, Pepe and Lee.

But jeans have had their opponents, in some countries—such as the old Soviet Union—jeans became a prized status symbol of the West. They suggested that a Soviet citizen had either traveled abroad or had contacts in the West. So the authorities discouraged the wearing of jeans. And in Japan, a consumers' association adamantly refused to sell one manufacturer's fashionable ripped jeans because it felt these were interior and defective product!

Which of the following statements is NOT true according the passage?

A.The first jeans were wearing out quickly.

B.The first jeans were made out of canvas by Strauss.

C.The first jeans were made over a hundred years ago.

D.The first jeans were brown instead of blue.

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