题目内容
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[主观题]
Marketing automation software measures the processes and ROI of the digital marketing campaigns, helping the business to grab revenue faster.
提问人：网友helloseaman
发布时间：2022-01-07
题目内容
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更多“Marketing automation software …”相关的问题
第2题
Marketing Health and Fitness Americans spend between $30 and $60 billion a year on dieting. This amount is more than the gross national product for Morocco! Such spending has not always been the case. Only recently has the marketing boom on health, fitness, and dieting infiltrated American televisions, radios and magazines. The message is clear: getting healthy through diet and exercise is a necessary part of life. As Americans continue to be bombarded with these health-conscious images, it is evident that the images have altered Americans’ ideas about health. The current advertising trends in weight loss and fitness have had both positive and negative effects.
第3题
Which of the following sporting events has the highest average attendance in the world, and is the most attended professional sporting event in America?
A、MLB
B、MLS
C、NFL
D、NBA
第4题
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they're looking for.
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Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blanc Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company's private intranet.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the Pointcast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers' computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company's Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commer-cial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That's a prospect that horrifies Net purists.
But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.
What do we learn about the present web business?
A．Web business is no longer in fashion.
B．Business-to-business sales are the trend.
C．Web business is prosperous in the consumer market.
D．Many companies still lack confidence in web business.
第6题
Translate the sentence into Chinese.
So his gaze continually shifts and jumps back and forth over the entire landscape in search of something to look at.
第7题
_________ is the promotion of products or brands using electronic devices or the internet.
第8题
No longer passive participants in a one-sided marketing promotion, consumers are _______ by the internet and become autonomous authors, publishers and critics.
