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Marketing involves selling products and services, but that doesn’t mean marketing is l

imited to sales activities.()

提问人：网友lqlq2018 发布时间：2022-01-06

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更多“Marketing involves selling pro…”相关的问题

第1题

Marketing is the process of planning and executing the conception, pricing, promotion,

and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Marketing adds value in the form. of utility, or the power of a product or service to satisfy a need. It creates place utility by making products available where customers want them, time utility by making products available when customers want them, and possession utility by transferring the ownership of products to buyers.

Business people focused on the production of goods from the Industrial Revolution until the early twentieth century, and on the selling of goods from the 1920s to the 1950s. Marketing received little attention up to that point. After 1950, however, business people recognized that their enterprises involved not only production and selling but also the satisfaction of customers'needs. They began to implement the marketing concept, a business philosophy that involves the entire business organization in the dual process of satisfying customer needs and achieving the organization's goals.

Implementation of the marketing concept begins and ends with marketing information about customers — first to determine what customers need, and later to evaluate how well the firm is meeting those needs.

21. Marketing adds value in the form. of utility, or the power of a product or service to satisfy a need.

22. Business people focused on the production of goods from the Industrial Revolution until the 19 century.

23. From 1920s to 1950s, marketing received a lot of attention from public.

24. Business people began to implement the marketing concept, a business philosophy that involves the process of satisfying customer needs and achieving the organization's goal.

25. Implementation of the marketing concept begins and ends with marketing information about customers.

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第2题

根据下面内容，回答题： In the past，the concept of marketing emphasised sales．The prod

根据下面内容，回答题：

In the past，the concept of marketing emphasised sales．The producer or manufacturer made a product he wanted to sell．（0） C Basically。selling the product would

be accomplished by sales promotion，which included advertising and personal selling．__8__ Distribudon consisted of transportation，storage，and related services such as financing．standardisation and grading，and the related risks．

The modem marketing concept encompasses all 0f the activities mentioned．but it is based on a different set of principles．__9__In other words，goods should be produced only if they Can be sold．There—fore，the producer should consider who is going to buy the product-or what the market for the product is—before production begins．__10__Marketing now involves first deciding what the customer Wants，and designing and producing a product that satisfies these Wants at a profit to the company．__11__This is much more diffcult since it involves human behaviour．__12__ Thus，demand and market forces are still important aspects of modem marketing，but they are considered prior to the production process．

A．It subscribes to the notion that production can be economically justified only by consumption．

B．In addition to sales promotion，marketing also involved the physical distribution of the product to the places where it was actually sold．

C．Marketing is as important in today’S economy as the production of goods and services．

D．Production，on the other hand，is mostly an engineering problem．

E．Instead of concentrating solely on production，the company must consider the desires of the consumem．

F．This is very different from making a product and then thinking about how to sell it．

G．More than half the cost of consumer goods can be traced to marketing activities．

__________

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第3题

根据下面内容，回答下列各题： In the past，the concept of marketing emphasised sales．The produ

cer or manufacturer made a product he wanted to sell．(0) C Basically。selling the product would be accomplished by sales promotion，which included advertising and personal selling．__8__ Distribudon consisted of transportation，storage，and related services such as financing．standardisation and grading，and the related risks． The modem marketing concept encompasses all 0f the activities mentioned．but it is based on a different set of principles．__9__In other words，goods should be produced only if they Can be sold．There—fore，the producer should consider who is going to buy the product-or what the market for the product is—before production begins．__10__Marketing now involves first deciding what the customer Wants，and designing and producing a product that satisfies these Wants at a profit to the company．__11__This is much more diffcult since it involves human behaviour．__12__ Thus，demand and market forces are still important aspects of modem marketing，but they are considered prior to the production process． A．It subscribes to the notion that production can be economically justified only by consumption． B．In addition to sales promotion，marketing also involved the physical distribution of the product to the places where it was actually sold． C．Marketing is as important in today’S economy as the production of goods and services． D．Production，on the other hand，is mostly an engineering problem． E．Instead of concentrating solely on production，the company must consider the desires of the consumem． F．This is very different from making a product and then thinking about how to sell it． G．More than half the cost of consumer goods can be traced to marketing activities． __________

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第4题

Marketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them.（)

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第5题

Marketing planning involves designing activities relating to marketing __________ and the changing marketing environment.

A、A. trends

B、B. objectives

C、C. circle

D、D. focus

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第6题

&8226;Look at the statements below and the advertisements on the opposite page.&8226;Which

&8226;Look at the statements below and the advertisements on the opposite page.

&8226;Which advertisement does each statement 1-7 refer to7

&8226;For each sentence 1-7, mark one letter (A, B, C, or D) on your Answer Sheet.

&8226;You will need to use some of the letters more than once.

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This is an opening for a bright, part-qualified assistant to work in an investment company's busy personnel department. You will need to have one year's experience of interviewing job applicants, and the confidence to handle appraisals and disciplinary actions. Further training will be offered for the right candidate. Keyboard skills are desirable as you will manage all personal correspondence.

This job involves working for a well-known company,

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第7题

Marketing involves making a communication about a product or service to encourage recipients of the communication to purchase or use the product or service.

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第8题

Their marketing policy for the product involves obtaining as much free publicity as possib

le.

A．strategy

B．research

C．arrangement

D．agreement

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第9题

In a narrower business context, marketing involves building profitable, ________ exchange relationships with customers.

A.value-taken