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听力原文： Twenty percent of McDonald's fast-food sales are outside the United States. One

areas in which McDonald's is expanding successfully is Brazil, where 30 million to 40 million middle class people, most living in densely packed cities, provide a concentrated market for a fast-food chain.

There wasn't much difference between Brazilian and American McDonald's. The restaurants looked alike. The menu was more or less the same. A white paper bag, with yellow lettering, exactly like the take-out bags used in American McDonald's, carded several messages about how Brazilians could bring McDonald's into their lives. However, it seemed McDonald's Brazilian ad campaign was missing some important points about how fast-food should be marketed in a culture that values large, leisurely lunches.

Brazilians prefer their main meal at midday, often eating at a leisurely pace with business associates. Many firms serve ample lunches to their employees. Other workers take advantages of a two-hour lunch break to go home to eat with the spouse and children. Nor did it make much sense to suggest that children should eat hamburgers for lunch, since most kids attend school for half-day sessions and have lunch at home. The homes of Brazilians who can afford McDonald's products have cooks and maids to do many of the things that fast-food restaurants do in the United States. The suggestion that McDonald's products be eaten "while watching your favorite television program" is culturally appropriate, because Brazilians watch TV a lot. However, Brazil's consuming classes can ask the cook to make a snack when feeling hungry. Indeed much televiewing occurs during the light dinner served when the husband gets home from the office.

Most appropriate to the Brazilian life style. was the suggestion to enjoy McDonald's "on the cook's day off". Throughout Brazil, Sunday is that day. The Sunday pattern for middle-class families is a trip to the beach, liters of beer, a full midday meal around 3 p.m., and a light evening snack. McDonald's has found its niche in the Sunday evening meal, when families flock to the fast food restaurant, and it is to this market that its advertising is now appropriately geared.

Questions:

23.Which group of Brazilians are targeted by McDonald's in Brazil？

24.Which statement is true about the comparison between McDonald's in United States and Brazil？

25.Which of the following is NOT true about Brazilians？

26.According to the talk. what is McDonald's supposed to do next？

(43)

A．Children and teenagers.

B．City-dwellers of middle class.

C．Blue-collars in firms.

D．Brazil's consuming class.

提问人：网友wadehua9742 发布时间：2022-01-06
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第2题
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第3题
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第4题
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Part B

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The temperature at Ann Arbor airport in degrees Celsius is twenty-three point three. That's seventy four degrees on the Fahrenheit scale. Sixty-six degrees is the water temperature of the lake with winds gusting at twenty knots.

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第5题
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A．20 %

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第6题
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第7题
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第9题
Part BDirections: You will hear four dialogues or monologues. Before listening to each one

Part B

Directions: You will hear four dialogues or monologues. Before listening to each one, you will have 5 seconds to read each of the questions which accompany it. While listening, answer each question by choosing A, B, C or D. After listening, you will have 10 seconds to check your answer to each question. You will hear each piece ONLY ONCE.

听力原文： Germany enjoys excellent transportation facilities. Motorways link all major urban centers. It is fair to say that the road network is in a wonderful state of development, with federal motorways making up roughly forty percent of the six hundred and thirty three thousand kilometers of roadways. Since motorways in Germany are still free of charge, they are often jammed with traffic. As a result, the well-known no speed limit feature of the German motorways becomes only theoretical. Germany is well served by airports which are increasingly linked to major population centers by high speed trains. In 2000. a total of one hundred and forty six million passengers took flights or landed at German airports, which represents a twenty one percent rise over 1997. International travel makes up about two thirds of total passenger volume and increase of seven percent over 1999. Since German tourism depends so much on the domestic customer, the federal government provides relatively little in the way of direct resources to promote Germany as an international tourist destination. Nevertheless, the total budget of the German National Tourist Board has increased significantly since 1998. Of its total budget, about fifty percent was provided by the federal Ministry of Economic Affairs and Technology, thirty percent from the federal states, and twenty percent was provided by donations in goods and services.

What do we know about German motorways according to the talk？

A．People pay a lot to travel on them.

B．People can drive very fast on them.

C．There are often traffic jams on them.

D．There is a strict speed limit for them.

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第10题
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听力原文：Sally, what do you think of the play？

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B．It was a waste of time.

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D．It's time for dinner now.

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第11题
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听力原文：W: How long have you been in China？

M: I have been here for twenty years. I came here when I was sixteen.

How old is the man？

A．Twenty.

B．Sixteen.

C．Thirty-six.

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