•Choose the best word to fill each gap from A, B, C or D that follow.
•For each Question 21-30, mark one letter (A, B, C or D) on your Answer Sheet.
Packaging and labeling are both very important to a product, as most physical products have to he packaged and labeled. Both are thought of as an element of product strategy and many marketers even have called packaging a fifth P.
The main concern in designing packages for products, especially for new products, is to protect the (21) on its journey from the factory to the customer. This is especially true (22) industrial goods and appliances whose sales are made from display models. From the (23) of marketing, packaging is of vital importance in sales promotion. Sales are (24) by packages that are visible, informative, emotionally appealing, and workable.
Good packaging helps sell because (25) with high visibility are easier to find when they are displayed on store shelves. Design with good and useful information may help (26) customers and make them more (27) to decide to buy the goods. The (28) factor in packaging refers to the image that consumers form. after viewing a product.
(29) in packaging means that the container not only protects the product but is also easy to open and re-close, is readily stored, and has utility for secondary uses once the product is used up. For example, in China, some goods are packaged in a special container-- a real cup, which can be used as a cup after the goods within are used up.
The label may be a simple tag attached to the product or an elaborate designed (30) that is part of the package. The label normally carries information about the brand name, manufacturer's name and address, price, specifications, and so on.
(21)
A．goods
B．cargoes
C．merchandise
D．products
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