案例分析 Directions: Analyze the following TWO cas...

案例分析 Directions: Analyze the following TWO cases. You are required to a. describe the cultural phenomenon reflected in the case. (2 points) b. analyze or explain the phenomenon by using at least two cultural theories we have learned (6 points) c. give your own opinion on how to make necessary adjustments to achieve more successful intercultural communication. 2 (points) Case 1 Li has returned to China after a year in the States. He marries his childhood sweetheart, Wang Lan, who has never traveled and speaks very little English. When Li’s best friend in the States, Bob, comes to visit China for the first time, he is introduced to Wang Lan. “Gee, it’s great to meet you”, says Bob, “Li talked about you all the time back in Houston!”, and Kisses Wang lan heartily on both cheeks. Wang Lan is shocked. Case 2 Alan Richardson was assigned to head up the relatively new marketing treatment of his company’s off-shore office in Mexico City. With increasing competition o in Mexico, U.S. headquarters communicated to Alan that he was to bring the department in the line with those in other international offices. Alan called his fist meeting in his office on Friday afternoon with the men who had been handling market and working with all support staff. The first item on his agenda was to ask for suggestions as to how they might increase sales by using promotional campaign. After a short discussion, he then proposed that the two primary marketing researchers Eduardo and Miguel, look into a marketing research system, thinking that whoever proved to be the better researcher would be promoted to manager. He concluded the meeting by thanking them for their time and saying that the group would meet again next week to share information. The group sat silently until Alan said that he had been speaking all day. : That’s all for now, guys. Have a good weekend.” Next week at the follow-up meeting, he was surprised to find that no one in his group had anything to suggest or report on.