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Over 80% of customers view packaging as ____.
A、irrelevant to the purchase decision
B、one of the least important logistics activities
C、deceptive
D、a major environmental issue
A、irrelevant to the purchase decision
B、one of the least important logistics activities
C、deceptive
D、a major environmental issue
A.Two years ago Eagle Trust was investigated by the Securities and Exchange Commission for accounting irregularities, but last year the company was cleared of all charges.
B.Eagle Trust recently implemented a highly publicized program for no-fee home mortgages.
C.Eagle Trust is in the process of switching its customer base from retail customers to commercial customers, which now account for over 75 percent of the bank's revenues.
D.There have been many aggressive new entrants into the retail customer banking business over the last five years.
E.Eagle Trust is known for offering one of the best employee benefits packages in the industry.
Online Price Wars
E-commerce customers feel that over 80 percent of their decision to purchase or not reside in issues beyond their online experience according to a research based on interviews with 976 active customers of various top performing e-commerce companies (excluding travel) including Amazon. com, AOL-Time Warner, and Yahoo. What's really important to customers is brand performance.
Current, former and potential customers were asked to describe their ideal e-commerce company vis-a- vis a subset of the top e-commerce companies. Of the five functional attributes customers use to evaluate e- commerce companies, the Clicks Interaction driver makes up only 15 percent of decision-making. The Clicks driver incorporates all aspects of the customer's online experience, including pricing, customer support, the quality of offerings, and mistake rectification. Brand Performance topped the list (35 percent), followed by Financial Longevity (18 percent), Strategic Direction (17 percent) and Clicks Interaction (15 percent). These five attributes, or drivers, make up 100% of a customer's decision to purchase from a site or not. Customers recognize the value of a well-performing brand and today's top e- commerce companies are clearly meeting their expectations -- a key to their success.
According to the study, Amazon. com is the premier e-commerce company, having translated its Brand Performance into value on the Clicks Interaction. The research shows Amazon's value here is essentially the equivalent of a retail storefront, something that customers don't see in the other e-commerce companies.
Customers wholeheartedly agree that e-commerce companies need to better demonstrate their financial security. What's more interesting is that customers do not necessarily equate financial resources such as revenue, net profits and market value with financial stability. Instead, customers see a company's aggressiveness and ability to seize new markets as increasing their financial longevity. After analyzing 27 bricks & mortar and e-commerce market leading companies, customers ranked Oracle number one in terms of financials ecurity, outperforming others such as AOL-Time Warner, Dell Computer and General Motors. Amazon and Barnesandnoble. com enjoy a high ranking on perceived financial security.
E-Commerce customers are voting with their dollars, and the winners are companies that have shown their brand strength and ability to execute in a proven market space.
With respect to Brand Performance, the study warns e-commerce companies currently evaluating the use of pop-up advertisements: Customers see the use of technology and marketing and advertising as being an inseparable part of the company's brand.
The thing that most e-commerce customers are concerned about is ______
A.their own online experience
B.brand performance
C.their decision to purchase
D.percentage of the issues
What contributes most to smoothing over issues with customers?
A.Manners of the salespeople.
B.Hiring of efficient employees.
C.Huge supply of goods for sale.
D.Design of the store layout.
A.succession
B.array
C.string
D.procession
A.hardly
B.clearly
C.respectably
D.respectively
What contributes most to smoothing over issues with customers?
[A] Manners of the salespeople.
[B] Hiring of efficient employers.
[C] Huge supply of goods for sale.
[D] Design of the store layout.
A、marketing messages need to motivate customers to buy
B、the number of prospective customers increases step by step
C、some customers would jump over some steps to make a purchase
D、marketing efforts should be tailored for different stages in the customer journey
A.Companies can send ads indirectly to customers over the net.
B.Companies can send goods directly to department stores.
C.Customers can examine and compare goods in price.
D.Customers can get the goods before they pay for them.
A.subscribe
B.relate
C.limit
D.apply
One advantage of buying an existing business over starting a new one is that ______.
A.it reduces the competition
B.it has records readily available
C.it is cheaper
D.it already has many customers
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