A、2
B、3
C、4
D、5
A、advertising.
B、public relations
C、personal selling
D、sales promotion
A、A) A cleaning supplies firm learns that many consumers are having trouble hiring maids so it develops a plan to offer customers complete house-cleaning services.
B、B) A furniture retailer has declining sales, so it hires more salespeople and increases prices to cover the cost.
C、C) A manufacturer of industrial chemicals adapts its formulas and goes after the big consumer glue market.
D、D) A student group wants to hold an awards banquet, so it buys Tim Hortons donuts and sells them to friends who want to help the club achieve its objectives.
E、E) A sales manager tells his sales force "the inventory in the warehouse must be sold if we are to make a profit, so redouble your sales efforts."
A、Pricing depends on factors that are often beyond the control of a company.
B、B. Pricing is more a phenomenon of luck than planning. Pricing is more a phenomenon of luck than planning.
C、Pricing is an active instrument of accomplishing marketing objectives. Pricing is an active instrument of accomplishing marketing objectives. Pricing is an active instrument of accomplishing marketing objectives.
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