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根据下面内容,回答题: In the past,the concept of marketing emphasised sales.The prod

根据下面内容,回答题:

In the past,the concept of marketing emphasised sales.The producer or manufacturer made a product he wanted to sell.(0) C Basically。selling the product would

be accomplished by sales promotion,which included advertising and personal selling.__8__ Distribudon consisted of transportation,storage,and related services such as financing.standardisation and grading,and the related risks.

The modem marketing concept encompasses all 0f the activities mentioned.but it is based on a different set of principles.__9__In other words,goods should be produced only if they Can be sold.There—fore,the producer should consider who is going to buy the product-or what the market for the product is—before production begins.__10__Marketing now involves first deciding what the customer Wants,and designing and producing a product that satisfies these Wants at a profit to the company.__11__This is much more diffcult since it involves human behaviour.__12__ Thus,demand and market forces are still important aspects of modem marketing,but they are considered prior to the production process.

A.It subscribes to the notion that production can be economically justified only by consumption.

B.In addition to sales promotion,marketing also involved the physical distribution of the product to the places where it was actually sold.

C.Marketing is as important in today’S economy as the production of goods and services.

D.Production,on the other hand,is mostly an engineering problem.

E.Instead of concentrating solely on production,the company must consider the desires of the consumem.

F.This is very different from making a product and then thinking about how to sell it.

G.More than half the cost of consumer goods can be traced to marketing activities.

__________

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提问人:网友zjmzjm2001 发布时间:2022-01-07
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更多“根据下面内容,回答题: In the past,the co…”相关的问题
第1题
Dividend received is included in __________ activities.
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第2题
In marketing, which of the following statements about promotion are correct?

A、It is simply another name for advertising.

B、It can be used to remind customers about a product.

C、It can be used to inform or persuade customers.

D、It can be used to create awareness.

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第3题
To understand the marketing concept, ii is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.

Marketing, on the other hand focuses on the wants of consumers. It begins with first analyzing r.he preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.

This concept does not imply that business is benevolent (慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction-the firm and the customer-and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!

测试题

The marketing concept discussed in the passage is, in essence_________.

A.a form of persuasive salesmanship

B.the customer-centred approach

C.making goods available for purchase

D.the practice of turning goods into money

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第4题
Which of the following is the best example of the marketing concept in action?

A、A) A cleaning supplies firm learns that many consumers are having trouble hiring maids so it develops a plan to offer customers complete house-cleaning services.

B、B) A furniture retailer has declining sales, so it hires more salespeople and increases prices to cover the cost.

C、C) A manufacturer of industrial chemicals adapts its formulas and goes after the big consumer glue market.

D、D) A student group wants to hold an awards banquet, so it buys Tim Hortons donuts and sells them to friends who want to help the club achieve its objectives.

E、E) A sales manager tells his sales force "the inventory in the warehouse must be sold if we are to make a profit, so redouble your sales efforts."

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第5题
As for the concept of marketing, the concept focuses on the quality and performance of products.
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第6题
Which of the following is the common pattern of definition?

A、as…as…

B、A consists of B

C、for this reason

D、A is B that

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第7题
Which of the following is the best example of the marketing concept in action?

A、A) A cleaning supplies firm learns that many consumers are having trouble hiring maids so it develops a plan to offer customers complete house-cleaning services.

B、B) A furniture retailer has declining sales, so it hires more salespeople and increases prices to cover the cost.

C、C) A manufacturer of industrial chemicals adapts its formulas and goes after the big consumer glue market.

D、D) A student group wants to hold an awards banquet, so it buys Tim Hortons donuts and sells them to friends who want to help the club achieve its objectives.

E、E) A sales manager tells his sales force "the inventory in the warehouse must be sold if we are to make a profit, so redouble your sales efforts."

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第8题
Which of the following is most likely to be found in a production-oriented firm?

A、A) Producing goods that exactly meet the customer's needs.

B、B) A focus on profit rather than sales.

C、C) Making products that are simple to produce.

D、D) Agreements among departments about how to improve customer satisfaction.

E、E) None of the above.

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